

Body Fit Training (BFT) is a dynamic fitness franchise that was founded in 2017 by Cameron Falloon in Melbourne, Australia. As part of Xponential Fitness, a leading global franchisor of boutique health and wellness brands, BFT quickly expanded its footprint across several countries, including the United States, Europe, and the Asia-Pacific region.
BFT specializes in providing a community-focused, science-backed group strength training program that is designed to deliver results for individuals at all fitness levels.
BFT's unique offering lies in its 50-minute functional and strength-based training sessions, which are crafted to engage different energy systems and muscle groups daily. This approach not only prevents workout monotony but also ensures comprehensive fitness development through diverse and progressive workout routines.
Each BFT studio follows a standardized programming approach, ensuring consistency and high-quality training experiences across all locations. The workouts are complemented by state-of-the-art equipment and technology, including heart rate monitors, which help track and optimize individual performance.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Body Fit Training (BFT) offers a range of structured training programs designed to provide comprehensive fitness benefits. Here are the main types of training programs provided by BFT:
Body Fit Training (BFT) offers territory protection to its franchisees, ensuring that each franchisee has an exclusive area where no other BFT franchise can operate.
This protection helps maintain a fair market share for each franchisee and allows them to grow their business without direct competition from other BFT studios within their designated region. Territory protection is a key element of BFT’s franchise model, providing security and stability for franchisees as they build their clientele.
The exclusive territory is defined during the franchise agreement process and is based on various factors, including population density, local market conditions, and other demographic considerations.
Below are some of
Body Fit Training
key competitors in the
Fitness Studios
sector.

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$510,000
$1,204,000
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$329,000
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Oxygen Yoga & Fitness is a boutique fitness franchise offering infrared-heated yoga, barre, and functional training classes, serving primarily women seeking low-impact yet challenging workouts, and known for heated studios, diverse class formats, flexible memberships, and supportive, community-driven environments.
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Neighborhood Barre is a boutique fitness franchise offering low-impact barre classes and related retail, serving women and mixed-level fitness clients, and known for inclusive studios, proprietary choreography, and full-body workouts blending strength, cardio, and flexibility to deliver quick, sustainable results.
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IM=X Pilates is a boutique fitness franchise offering Pilates-based, cardio and strength workouts in studio settings, serving health-conscious adults across fitness levels, and known for its proprietary IM=X method, proprietary reformer equipment, and tuition-free staff training and support.
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The Yard Gym is a functional fitness franchise offering strength, HIIT, group training, and performance programs, serving adults seeking serious results, and known for warehouse aesthetics, scalable design, and engaging training models.
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Vertica Fitness is a boutique pole fitness franchise offering classes, parties, and skill training, serving fitness enthusiasts and new learners, and known for low startup cost, turnkey curriculum, and inclusive, community-driven branding.
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SWEAT440 is a boutique fitness franchise offering 40-minute HIIT and strength circuit workouts with new classes starting every 10 minutes, serving busy adults, and known for convenience, community engagement, and scalable fitness studio operations.
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