Basecamp Fitness

Basecamp Fitness Franchise FDD, Costs & Fees (2025)

Basecamp Fitness is a high-intensity interval training (HIIT) franchise offering efficient, full-body workouts designed to maximize calorie burn and build strength.

Basecamp Fitness is a fitness franchise that stands out for its unique approach to high-intensity interval training (HIIT). Founded in 2013, the company began its journey in San Diego, California. It is headquartered in the same city and has rapidly grown in popularity due to its innovative workout programs.

The franchise began expanding its reach through franchising in 2019, aiming to bring its specialized fitness model to a broader audience. 

Basecamp Fitness is known for its high-energy, 35-minute workout sessions that combine strength and cardio training, designed to deliver maximum results in a short amount of time.

What sets Basecamp Fitness apart from its competitors is its commitment to providing a results-driven, time-efficient workout experience. The franchise's model focuses on delivering a full-body workout that is accessible to individuals of varying fitness levels, which has contributed to its growing success and appeal in the competitive fitness industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee$42,500
Travel & Training Expenses$9,150 – $9,825
Leasehold Improvements$134,800 – $335,000
3 Months’ Rent + Security Deposit$33,200 – $47,000
Construction Management Fees$0 – $13,500
Architect/Design Fees$15,400 – $26,250
Technology & Fitness Equipment Package$100,480 – $127,430
Build-Out Package (FF&E)$30,733 – $36,696
Office/Cleaning Supplies$3,700 – $3,800
Interior & Exterior Signage$24,500 – $34,000
Initial Retail Inventory/Retail Product Package$7,000 – $8,000
Grand Opening Advertising$40,000
Insurance & Bonds$3,200 – $4,000
Miscellaneous Expenses$8,550 – $9,550
Additional Funds and Working Capital for First 3 Months$59,860 – $94,960
Total$513,073 – $832,511
Type of Expenditure Amount
Initial Franchise Fee$42,500
Travel & Training Expenses$9,150 – $9,825
Leasehold Improvements$134,800 – $335,000
3 Months’ Rent + Security Deposit$33,200 – $47,000
Construction Management Fees$0 – $13,500
Architect/Design Fees$15,400 – $26,250
Technology & Fitness Equipment Package$100,480 – $127,430
Build-Out Package (FF&E)$30,733 – $36,696
Office/Cleaning Supplies$3,700 – $3,800
Interior & Exterior Signage$24,500 – $34,000
Initial Retail Inventory/Retail Product Package$7,000 – $8,000
Grand Opening Advertising$40,000
Insurance & Bonds$3,200 – $4,000
Miscellaneous Expenses$8,550 – $9,550
Additional Funds and Working Capital for First 3 Months$59,860 – $94,960
Total$513,073 – $832,511

Franchise Disclosure Document

Competitors

Below are some of

Basecamp Fitness

key competitors in the

Fitness Studios

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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19

New
+
111%
111%

$42,500

$513,000

$833,000

n.a.

$370,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training

Basecamp Fitness provides a comprehensive training program to its franchisees designed to ensure they can successfully operate their locations and deliver the franchise's signature workout experience. The training includes several key components:

  1. Initial Training: Franchisees undergo an intensive initial training program at the Basecamp Fitness headquarters. This training covers all aspects of running a Basecamp Fitness location, including operational procedures, customer service standards, and fitness program implementation.
  2. Fitness Instruction Training: Franchisees receive specific training on Basecamp Fitness's HIIT workout protocols. This includes learning how to effectively lead classes, use equipment, and motivate clients to achieve their fitness goals.
  3. Marketing and Sales Training: The training also includes strategies for local marketing, sales techniques, and client acquisition. Franchisees are taught how to promote their Basecamp Fitness location, attract new members, and retain existing ones.
  4. Ongoing Support: After the initial training, franchisees benefit from continuous support through ongoing education, access to a dedicated support team, and regular updates on new fitness trends and operational best practices.

Territory Protection

Basecamp Fitness offers territory protection to its franchisees, which is designed to safeguard their business investments and market share. This protection typically involves granting exclusive rights to a specific geographic area, ensuring that no other Basecamp Fitness locations will open within that territory.

By securing exclusive territorial rights, franchisees can focus on growing their client base without the concern of internal competition within their designated area. This strategy helps maintain a balanced market and maximizes the potential for each franchisee's success.

Competitors

JETSET pilates

JETSET pilates is a boutique fitness franchise offering 50-minute high-intensity, low-impact full-body workouts on custom reformer machines, serving health-conscious adults, and known for seamless transitions, DJ-curated playlists, and transformative modern Pilates experiences.

Franchisees

?

12
+
n.a.
n.a.
Investment

?

$413,000 - $807,000

Iron Bodyfit

Iron Bodyfit is a fitness franchise specializing in electrostimulation workouts, offering efficient 25-minute sessions designed to improve strength, tone muscles, and boost overall wellness.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$276,000 - $535,000

Purvelo

Purvelo is a rhythm-based indoor cycling franchise that combines high-energy workouts with music-driven experiences to create an immersive fitness environment.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$356,000 - $512,000

Red Effect Infrared Fitness

Red Effect Infrared Fitness is a fitness studio franchise that incorporates infrared heat technology into workouts to enhance endurance, recovery, and calorie burn.

Franchisees

?

3
+
-63%
-63%
Investment

?

$185,000 - $278,000

Volofit

Volofit is a fitness franchise offering high-intensity interval training (HIIT) workouts designed to improve strength, endurance, and overall fitness.

Franchisees

?

6
+
500%
500%
Investment

?

$399,000 - $735,000

Curves

Curves is a fitness franchise that offers 30-minute strength training and cardio workouts designed for women in a supportive and welcoming environment.

Franchisees

?

154
+
-39%
-39%
Investment

?

$72,000 - $101,000