America's Swimming Pool Company: Leading the Way in Pool Service Excellence

America's Swimming Pool Company (ASP) is a leading franchise in the swimming pool service industry, offering a comprehensive range of services including pool maintenance, cleaning, repair, and renovation. Founded in 2002 by Stewart C. Vernon in Macon, Georgia, ASP has grown to become a trusted name in pool services. 

The company started franchising in 2005 and has since expanded to hundreds of locations across the United States​​. ASP differentiates itself from the competition through its commitment to high standards of service, the use of advanced technology, and its focus on customer satisfaction. 

Their proprietary PoolOps technology provides customers with a detailed weekly report, ensuring transparency and reliability. The company also emphasizes extensive training for its franchisees, making it possible for individuals without prior pool service experience to successfully operate their own franchises​.

The franchise model of ASP is designed to offer multiple revenue streams, including residential and commercial contracts, which contribute to year-round profitability. The low initial investment, comprehensive support, and strong national branding make ASP an attractive option for entrepreneurs looking to enter the booming pool service industry.

Training 

America's Swimming Pool Company (ASP) provides a robust training program designed to equip franchisees with the knowledge and skills necessary to successfully operate their businesses. This comprehensive training ensures that even those without prior experience in the pool service industry can thrive as ASP franchise owners.

Initial Training

The training begins with an intensive initial training program known as Pool School. This program is conducted at ASP's headquarters in Macon, Georgia, and typically lasts for several days. During this period, franchisees receive hands-on training in various aspects of pool maintenance, repair, and renovation.

The training covers both technical skills and business operations, ensuring that franchisees are well-versed in the practical and managerial aspects of running their franchises​​.

On-the-Job Training

After the initial training, franchisees undergo on-the-job training in their local markets. This phase allows them to apply what they have learned under the guidance of experienced ASP professionals.

Ongoing Support

ASP provides continuous support to its franchisees through various means. This includes regular updates and refresher training sessions to keep franchisees up-to-date with the latest industry standards and innovations. The company also offers access to a comprehensive online portal filled with training materials, videos, and resources that franchisees can use at their convenience​​.

Territory Protection

America's Swimming Pool Company (ASP) franchise offers exclusive territory protection to its franchisees. This protection ensures that each franchisee operates within a designated geographical area without competition from other ASP franchisees.

The territories are carefully defined to provide ample market potential, allowing franchisees to maximize their customer base and growth opportunities within their assigned regions​.

This territorial exclusivity is a critical component of ASP's franchise model, as it helps franchisees build a loyal customer base and maintain consistent revenue streams without internal competition.