ACASA Senior Care: Redefining Compassionate Senior Services

ACASA Senior Care is a family-run franchise that focuses on providing non-medical in-home personal care, supplemental staffing, and assisted living or residential care placement services. Launched in 2014 by Daniel Wong in Sacramento, California, the brand has steadily grown, establishing a presence in multiple states, including California, Florida, Georgia, Illinois, Nevada, Tennessee, and Texas.

In 2018, ACASA Senior Care opened its doors to franchisees, offering entrepreneurs the chance to bring vital senior care services to their local communities. Its offerings span companionship, personal care, specialized Alzheimer’s and dementia support, meal preparation, transportation, light housekeeping, and medication reminders.

What sets ACASA Senior Care apart is its deeply rooted family philosophy and the founders’ wealth of experience in the senior care field, ensuring services are both high-quality and personalized. This focus on exceptional care has positioned the company as one of the most rapidly expanding names in the senior care franchise industry.

Training

The Acasa Senior Care franchise offers a structured training program to help franchisees launch and operate their businesses effectively. Here’s a numbered summary of the training provided:

1. FAST Start Pre-Training Modules
   This is an eight-hour online module series designed to prepare franchisees before they begin more formal training.
2. Business Start-Up Webinars and Follow-up Calls
   Franchisees participate in two webinars along with follow-up conference calls to review important startup action items.
3. On-site Interactive Training
   Franchisees receive five days of hands-on training at the Acasa operations headquarters or another designated site.
4. Online Financial Management Training
   Within six months of signing the agreement, franchisees must complete online financial management training at their own expense.

Territory Protection

The Acasa Senior Care franchise grants a “Protected Territory” of about 250,000 people, where no other Acasa outlets will be set up if the franchisee complies with the agreement. While the area is protected, it is not exclusive — the franchisor and affiliates can still sell products through other channels within it.

At renewal, the franchisor may adjust the territory size based on demographic changes, and poor franchise performance can lead to territory reduction or termination.