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Acasa Senior Care

Acasa Senior Care Franchise FDD, Costs & Fees (2025)

Acasa Senior Care is a home care franchise providing non-medical assistance and companionship services for seniors, allowing them to age in place and maintain independence.

ACASA Senior Care is a family-run franchise that focuses on providing non-medical in-home personal care, supplemental staffing, and assisted living or residential care placement services.

Launched in 2014 by Daniel Wong in Sacramento, California, the brand has steadily grown, establishing a presence in multiple states, including California, Florida, Georgia, Illinois, Nevada, Tennessee, and Texas.

In 2018, ACASA Senior Care opened its doors to franchisees, offering entrepreneurs the chance to bring vital senior care services to their local communities. Its offerings span companionship, personal care, specialized Alzheimer’s and dementia support, meal preparation, transportation, light housekeeping, and medication reminders.

What sets ACASA Senior Care apart is its deeply rooted family philosophy and the founders’ wealth of experience in the senior care field, ensuring services are both high-quality and personalized.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $49,500
Travel and Other Expenses While Training $1,000 to $2,000
Rent – 3 Months $0 to $3,000
Furniture and Fixtures $500 to $1,000
Signage $0 to $1,000
Office Equipment $500 to $1,500
Insurance – 6 Months Premium $1,500 to $5,000
Miscellaneous Opening Costs $200 to $1,000
Office Supplies $0 to $500
Marketing & Advertising – 3 Months $1,500 to $3,000
Computer Equipment, Software, and Printer $1,000 to $3,000
Permits/Licenses $125 to $7,500
Professional Fees $1,000 to $2,500
Vehicle Lease Payments (3 months) $0 to $1,000
Technology-Software Fee (1 month) $100
Additional Funds – 3 Months $25,000 to $50,000
Total $81,925 to $131,600

Type of Expenditure Amount
Franchise Fee $49,500
Travel and Other Expenses While Training $1,000 to $2,000
Rent – 3 Months $0 to $3,000
Furniture and Fixtures $500 to $1,000
Signage $0 to $1,000
Office Equipment $500 to $1,500
Insurance – 6 Months Premium $1,500 to $5,000
Miscellaneous Opening Costs $200 to $1,000
Office Supplies $0 to $500
Marketing & Advertising – 3 Months $1,500 to $3,000
Computer Equipment, Software, and Printer $1,000 to $3,000
Permits/Licenses $125 to $7,500
Professional Fees $1,000 to $2,500
Vehicle Lease Payments (3 months) $0 to $1,000
Technology-Software Fee (1 month) $100
Additional Funds – 3 Months $25,000 to $50,000
Total $81,925 to $131,600

Acasa Senior Care

2024

Franchise Disclosure Document

Number of units

Training

The Acasa Senior Care franchise offers a structured training program to help franchisees launch and operate their businesses effectively. Here’s a numbered summary of the training provided:

  1. FAST Start Pre-Training Modules
    This is an eight-hour online module series designed to prepare franchisees before they begin more formal training.
  2. Business Start-Up Webinars and Follow-up Calls
    Franchisees participate in two webinars along with follow-up conference calls to review important startup action items.
  3. On-site Interactive Training
    Franchisees receive five days of hands-on training at the Acasa operations headquarters or another designated site.
  4. Online Financial Management Training
    Within six months of signing the agreement, franchisees must complete online financial management training at their own expense.

Territory Protection

The Acasa Senior Care franchise grants a “Protected Territory” of about 250,000 people, where no other Acasa outlets will be set up if the franchisee complies with the agreement. While the area is protected, it is not exclusive — the franchisor and affiliates can still sell products through other channels within it.

At renewal, the franchisor may adjust the territory size based on demographic changes, and poor franchise performance can lead to territory reduction or termination.

Competitors

Below are some of

Acasa Senior Care

key competitors in the

In-home care

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

5

New
+
25%
25%

$49,500

$82,000

$132,000

n.a.

$550,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Home Care for the 21st Century

Home Care for the 21st Century is a home-health franchise offering non-medical and skilled in-home care services, serving seniors and medically fragile clients, and known for multiple business-line options, comprehensive training, and systems supporting full-service, around-the-clock care in clients’ homes.

Franchisees

?

17
+
750%
750%
Investment

?

$116,000 - $197,000

Care with Love

Care with Love is a home-care services franchise offering in-home care, companionship and assistance for seniors and families, serving aging-population clients, and known for personalised caregiver matching, strong training and community orientation.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$132,000 - $207,000

EPAGA Home Care

EPAGA Home Care is a home health franchise offering non-medical home care, personal assistance, and companion services, serving seniors and individuals needing daily support, and known for caregiver matching, local community focus, and operational training.

Franchisees

?

1
+
0%
0%
Investment

?

$99,000 - $208,000

2nd Family

2nd Family is a senior care franchise offering in-home care services such as companionship, personal care, and medication management with a focus on family values.

Franchisees

?

6
+
100%
100%
Investment

?

$112,000 - $199,000

Options For Senior America

Options For Senior America provides in-home care services for seniors, offering personalized support and assistance to help them maintain independence and quality of life.

Franchisees

?

11
+
0%
0%
Investment

?

$86,000 - $110,000

Executive Care Your Home Care Company

Executive Care Your Home Care Company offers in-home care services, focusing on personalized medical and non-medical support for seniors. Their dedicated team ensures compassionate, quality care.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000

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