Workout Anytime is a prominent health and fitness franchise established in 1999 by industry leaders John Quattrocchi and Steve Strickland.

Starting in Douglasville, Georgia, the franchise has continually developed, establishing itself as a leader in the health and fitness industry.

Headquartered in Alpharetta, Georgia, Workout Anytime is dedicated to providing exceptional fitness services 24/7, including cardio workouts, personalized training programs, and specialized weight loss plans.

What sets Workout Anytime apart is its state-of-the-art fitness equipment, results-driven approach, and a balanced mix of monthly fees and affordable membership options. Since beginning its franchising efforts in 2005, the brand has expanded nationwide.

Training 

Workout Anytime provides comprehensive training and support for its franchisees, ensuring they are well-prepared to operate successful gym franchises. Here are the key components of the training provided:

1. Initial Training Programs: This includes a detailed introduction to the Workout Anytime business model, covering all aspects of running a fitness franchise. This initial training typically takes place at the corporate headquarters and involves both classroom instruction and hands-on training.
2. Pre-Opening Support:
   • Real Estate and Construction: Assistance in selecting the best location for your gym and support through the construction and site planning process.
   • Marketing Campaigns: Help in executing strategic pre-opening marketing campaigns to build brand awareness and attract members before the gym opens.
3. Ongoing Training and Support:
   • Sales Training: Continuous training to optimize membership sales and enhance customer service.
   • Marketing Support: Access to national and local marketing resources, including digital marketing, community engagement, and referral programs.

‍Territory Protection

Franchisees do not receive an exclusive territory, meaning they might encounter competition from other franchisees, franchisor-owned outlets, and other distribution channels or competitive brands managed by the franchisor.

Franchisees operate from a specific approved location, and any relocation requires the franchisor's approval. If the current location becomes unavailable, the franchisor will attempt to assign a new territory. However, this reassignment depends on existing territorial constraints and the presence of other outlets.