Anytime Fitness is a well-known American fitness franchise that provides round-the-clock access to its health and fitness clubs throughout the year.
Founded in 2001 by Chuck Runyon, Dave Mortenson, and Jeff Klinger in Cambridge, Minnesota, Anytime Fitness is a part of Self-esteem Brands, with its headquarters in Woodbury, Minnesota.
The franchise specializes in operating fitness centers that offer convenient access along with personalized one-on-one training, small-group sessions, and large-group coaching services.
Since it began franchising in 2002, Anytime Fitness has expanded to over 4,700 locations across all 50 US states and more than 50 countries worldwide.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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$395,000
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22.8%
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Below are some of
Anytime Fitness
key competitors in the
Gyms
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$395,000
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Initial Training
The initial training program covers essential operating skills and various topics chosen by the franchisor. It typically includes self-paced online courses and assessment tools, followed by about three days of virtual classroom training or sessions held at the corporate offices. This is complemented by a two to five-day in-person job shadowing experience at a location designated by the franchisor.
Vitals Training
The Vitals program generally comprises 12 to 16 hours of training focused on business leadership and operations, marketing, prospecting, customer service, system-wide initiatives, and general business practices. Offered approximately 8 to 10 times a year, this training may be conducted virtually, in-person at various regional hotels, or at the corporate offices in Woodbury, Minnesota.
Coaching Suite Training
Included as part of the initial training program, the Coaching Suite Training requires attendance by at least one of the Principal Owners before launching the Coaching Suite at an Anytime Fitness center. This program helps franchisees implement training services such as personal training, small group training, large group training, nutrition, and recovery coaching, which can be delivered to members either in-person or virtually, as approved by the franchisor.
Anytime Fitness offers territory protection to its franchisees, guaranteeing that no other Anytime Fitness center will be established within the franchisee's designated protected area. This ensures that franchisees can build their business without the concern of direct competition from another Anytime Fitness location nearby.
By providing this exclusive territory, the franchisor supports franchisees in maximizing their market potential and fostering a loyal customer base. This strategic protection is a crucial aspect of the franchise agreement, aimed at promoting the long-term success of each franchisee.
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