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Wise Wonder Enrichment is an early-childhood literacy franchise that helps young children discover the “wonder of words,” building reading, writing and creative skills in a cozy, child-friendly environment.
The company was founded in 2012 under the original name Book Nook Enrichment, beginning with its first studio on Manhattan’s Upper West Side in New York City. Today, Wise Wonder is headquartered at 23 Warren Street in New York, NY.
The franchise serves children from as young as six months up to eight years old (and in some programs up to age twelve). Its curriculum blends reading, art, and music to nurture creativity, confidence, and strong early-literacy foundations.
Studios also host birthday parties, story-time events, summer camps, and community activities, giving families flexible ways to engage. Wise Wonder Enrichment began franchising in 2023 after expanding through multiple locations in New York and New Jersey.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Wise Wonder Enrichment provides a structured and multi-phase training program for new franchisees to prepare them for successfully operating their studios. Below is a breakdown of the training provided by the franchisor:
Wise Wonder Enrichment offers franchisees a Designated Territory of approximately 200,000 people, within which it agrees not to open or license another Studio using the brand, as long as the franchisee remains compliant.
However, this protection is not exclusive and does not apply to non-traditional sites like military bases or government facilities.
The franchisor reserves broad rights to sell services and products within the territory through alternative channels such as online platforms, mail order, or institutional accounts. As a result, franchisees may still face competition from other distribution methods or franchisees operating under different terms.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Wise Wonder Enrichment
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Other Education
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