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The Bunny Hive is a family-focused social studio franchise that offers “grownup and me” classes, social clubs, and curated events for young children and their caregivers. The concept creates a calm, stylish, and community-driven space where families can bond through structured activities.
The Bunny Hive was founded in 2019 in the Atlanta area by two new mothers who wanted a gentle, inclusive alternative to traditional early-childhood programs. The company is headquartered in Powhatan, Virginia. It began franchising in 2023 as demand for its model grew nationwide.
The franchise provides classes for newborns through preschoolers, including art, music, ballet, sensory play, baby massage, summer camps, and milestone celebrations. It also hosts private events such as birthday parties and baby showers, giving owners multiple revenue streams.
The Bunny Hive stands out by serving both children and adults together. Its focus on shared experiences, soothing aesthetics, and a supportive parent community differentiates it from daycare centers or activity-only studios. The brand promotes bonding, social connection, and a peaceful environment families appreciate.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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The Bunny Hive offers a multi-phase training program to prepare franchisees and their teams to operate a studio according to the brand’s standards. The franchisor provides structured in-person and virtual instruction, as well as ongoing education and optional refresher programs. Here is a breakdown of the training:
The Bunny Hive provides franchisees with a defined Territory, typically based on population size and geographic features, such as zip codes or a mile radius from the studio location. Within this Territory, and provided the franchisee remains in good standing, the franchisor agrees not to open or license another Bunny Hive Studio.
However, this protection is not exclusive in a broader business sense and does not prevent the franchisor or its affiliates from operating similar businesses under different names or through different formats.
The franchisor retains rights to compete through various channels both inside and outside the Territory. This includes licensing other brands, using alternative distribution methods (like online platforms), or marketing similar services under other trademarks.
Below are some of
The Bunny Hive
key competitors in the
Other Education
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The Bunny Hive is a parent-child social club franchise offering sensory classes, play sessions, and community events, serving new parents, caregivers, and infants through preschoolers, and known for aesthetically designed studios, flexible memberships, and inclusive, judgment-free spaces that foster connection.
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Wise Wonder Enrichment is a children’s education franchise offering literacy-focused enrichment classes, book clubs, and camps, serving early elementary students and families, and known for small-group instruction, joyful reading experiences, and proprietary curriculum that builds confidence and long-term academic skills.
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Steamoji is a youth education franchise offering hands-on STEM and maker academies teaching engineering, coding, and fabrication, serving children and pre-teens after school and weekends, and known for structured multi-year curriculum, project-based learning, and studio spaces packed with modern tools.
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Gideon Math & Reading is a learning center franchise offering self-paced math and reading programs, serving school-age children and families, and known for structured workbooks, mastery-based progression, and consistent practice that builds foundational skills, confidence, and long-term academic independence.
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Advantage College Planning is an education consulting franchise offering college admissions guidance, application strategy, and financial-aid planning, serving high-school students and families, and known for personalized roadmaps, one-on-one advising, and a structured process that helps clients build balanced college lists.
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Brooklyn Robot Foundry is a STEM education franchise offering hands-on robotics classes, camps, and parties, serving children and families, and known for playful project-based workshops, creative robot builds, and welcoming studios that make engineering concepts approachable and genuinely fun.
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