Wise Coatings, founded in 2021, has rapidly become a notable name in the home services sector, focusing on advanced flooring solutions. Based in Lake Mary, Florida, this franchise provides a comprehensive business model for residential, commercial, and industrial clients.

 Their floor coatings are known for their durability and flexibility, offering superior performance compared to traditional epoxy floors. These innovative coatings resist yellowing, cracking, and brittleness over time, distinguishing Wise Coatings from its competitors.

Since starting its franchise program in 2021, Wise Coatings has shown impressive growth. The franchise's unique approach eliminates the need for a brick-and-mortar location, allowing franchisees to begin operations with a small team and scale their business effectively.

Training

The franchisor offers comprehensive training programs to ensure the franchise operates smoothly and successfully, including:

Initial Training Program

• Available to the franchisee, their Designated Manager, and one additional employee.
• Conducted approximately three to four weeks before the business launch.
• Held at the franchisor's headquarters, a regional office, or another specified location.
• Covers crucial operational procedures, techniques, and system knowledge.
• Requires passing tests to the franchisor's satisfaction at the end of the training.
• All related costs, including travel, accommodation, and employee wages, are the franchisee's responsibility.

Ongoing Training

• Mandatory or optional ongoing training for the Designated Manager may be required, limited to one session per calendar year and not exceeding three days annually.
• The franchisor may impose a fee for ongoing training.
• Franchisee bears all related expenses.

Territory Protection

The franchisor provides franchisees with territory protection, designating a specific area known as the Protected Area. This area is mutually agreed upon and defined by various boundaries, such as ZIP codes, political boundaries, geographic markers, roads, or other indicators.

Within this Protected Area, the franchisor ensures that neither they nor another franchisee will operate, guaranteeing the franchisee a designated territory to market and deliver services.

However, it's crucial to understand that while franchisees receive a Protected Area, they do not have an exclusive territory. The franchisor retains the right to use other distribution channels, including the internet, to solicit orders from customers within the franchisee's Protected Area using the franchisor's principal trademarks or other competitive brands under the franchisor's control.