Wise Coatings, founded in 2021, has rapidly become a notable name in the home services sector, focusing on advanced flooring solutions. Based in Lake Mary, Florida, this franchise provides a comprehensive business model for residential, commercial, and industrial clients.
Their floor coatings are known for their durability and flexibility, offering superior performance compared to traditional epoxy floors. These innovative coatings resist yellowing, cracking, and brittleness over time, distinguishing Wise Coatings from its competitors.
Since starting its franchise program in 2021, Wise Coatings has shown impressive growth. The franchise's unique approach eliminates the need for a brick-and-mortar location, allowing franchisees to begin operations with a small team and scale their business effectively.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The franchisor offers comprehensive training programs to ensure the franchise operates smoothly and successfully, including:
Initial Training Program
Ongoing Training
The franchisor provides franchisees with territory protection, designating a specific area known as the Protected Area. This area is mutually agreed upon and defined by various boundaries, such as ZIP codes, political boundaries, geographic markers, roads, or other indicators.
Within this Protected Area, the franchisor ensures that neither they nor another franchisee will operate, guaranteeing the franchisee a designated territory to market and deliver services.
However, it's crucial to understand that while franchisees receive a Protected Area, they do not have an exclusive territory. The franchisor retains the right to use other distribution channels, including the internet, to solicit orders from customers within the franchisee's Protected Area using the franchisor's principal trademarks or other competitive brands under the franchisor's control.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Wise Coatings
key competitors in the
Flooring
sector.
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$50,000
$103,000
$122,000
n.a.
$499,000
$xxx,xxx
50.2%
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22.9%
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A-1 Concrete Leveling is a home services franchise offering concrete leveling and repair for sidewalks, driveways, and slabs, serving homeowners and property managers, and known for cost-effective alternatives to replacement and professional results.
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The Garage Floor Company specializes in installing high-quality epoxy and polyaspartic floor coatings for garages and other concrete surfaces, serving residential and commercial clients with durable, attractive, and low-maintenance solutions that enhance property value and functionality.
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Tile Liquidators offers a wide range of tile and flooring products, providing affordable and stylish options to enhance interior spaces and dÔøΩcor.
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Steel Coated Epoxy Floors offers epoxy flooring solutions for commercial and industrial spaces, providing durable, attractive, and easy-to-maintain surfaces.
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Mr. Sandless offers hardwood floor refinishing services, providing dustless and eco-friendly solutions to renew and enhance wood flooring.
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Lifetime Green Coatings offers eco-friendly and durable coating solutions for various surfaces, providing customers with long-lasting protection and sustainability for their properties.
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