Wise Coatings Franchise FDD, Costs & Fees (2025)

Wise Coatings offers epoxy floor coating systems, providing durable and attractive solutions for residential and commercial spaces that require robust flooring.

Wise Coatings, founded in 2021, has rapidly become a notable name in the home services sector, focusing on advanced flooring solutions. Based in Lake Mary, Florida, this franchise provides a comprehensive business model for residential, commercial, and industrial clients.

 Their floor coatings are known for their durability and flexibility, offering superior performance compared to traditional epoxy floors. These innovative coatings resist yellowing, cracking, and brittleness over time, distinguishing Wise Coatings from its competitors.

Since starting its franchise program in 2021, Wise Coatings has shown impressive growth. The franchise's unique approach eliminates the need for a brick-and-mortar location, allowing franchisees to begin operations with a small team and scale their business effectively.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $50,000
Real Estate/Rent $0 to $2,000
Initial Inventory $16,000
Equipment Package and Vehicle $11,600 to $11,800
Uniforms $150 to $500
Computer & Software $0 to $2,000
Training $2,500 to $4,000
Criminal Background Checks $207
Marketing Materials $500 to $1,000
Insurance $500 to $1,500
Business License $0 to $1,000
Legal & Accounting $1,500 to $2,000
Additional Funds (3 months) $20,000 to $30,000
Total $102,957 to $122,007
Type of Expenditure Amount
Franchise Fee $50,000
Real Estate/Rent $0 to $2,000
Initial Inventory $16,000
Equipment Package and Vehicle $11,600 to $11,800
Uniforms $150 to $500
Computer & Software $0 to $2,000
Training $2,500 to $4,000
Criminal Background Checks $207
Marketing Materials $500 to $1,000
Insurance $500 to $1,500
Business License $0 to $1,000
Legal & Accounting $1,500 to $2,000
Additional Funds (3 months) $20,000 to $30,000
Total $102,957 to $122,007

Franchise Disclosure Document

Competitors

Below are some of

Wise Coatings

key competitors in the

Flooring

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
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EBITDA
Upgrade

1

New
+
-50%
-50%

$50,000

$103,000

$122,000

n.a.

$499,000

$xxx,xxx

50.2%

xx%

n.a.

22.9%

xx%

n.a.

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Number of units

Training

The franchisor offers comprehensive training programs to ensure the franchise operates smoothly and successfully, including:

Initial Training Program

  • Available to the franchisee, their Designated Manager, and one additional employee.
  • Conducted approximately three to four weeks before the business launch.
  • Held at the franchisor's headquarters, a regional office, or another specified location.
  • Covers crucial operational procedures, techniques, and system knowledge.
  • Requires passing tests to the franchisor's satisfaction at the end of the training.
  • All related costs, including travel, accommodation, and employee wages, are the franchisee's responsibility.

Ongoing Training

  • Mandatory or optional ongoing training for the Designated Manager may be required, limited to one session per calendar year and not exceeding three days annually.
  • The franchisor may impose a fee for ongoing training.
  • Franchisee bears all related expenses.

Territory Protection

The franchisor provides franchisees with territory protection, designating a specific area known as the Protected Area. This area is mutually agreed upon and defined by various boundaries, such as ZIP codes, political boundaries, geographic markers, roads, or other indicators.

Within this Protected Area, the franchisor ensures that neither they nor another franchisee will operate, guaranteeing the franchisee a designated territory to market and deliver services.

However, it's crucial to understand that while franchisees receive a Protected Area, they do not have an exclusive territory. The franchisor retains the right to use other distribution channels, including the internet, to solicit orders from customers within the franchisee's Protected Area using the franchisor's principal trademarks or other competitive brands under the franchisor's control.

Competitors

Tile Liquidators

Tile Liquidators offers a wide range of tile and flooring products, providing affordable and stylish options to enhance interior spaces and dÔøΩcor.

Franchisees

?

19
+
171%
171%
Investment

?

$80,000 - $167,000

Steel Coated Epoxy Floors

Steel Coated Epoxy Floors offers epoxy flooring solutions for commercial and industrial spaces, providing durable, attractive, and easy-to-maintain surfaces.

Franchisees

?

34
+
100%
100%
Investment

?

$44,000 - $156,000

Mr. Sandless

Mr. Sandless offers hardwood floor refinishing services, providing dustless and eco-friendly solutions to renew and enhance wood flooring.

Franchisees

?

205
+
23%
23%
Investment

?

$34,000 - $89,000

Lifetime Green Coatings

Lifetime Green Coatings offers eco-friendly and durable coating solutions for various surfaces, providing customers with long-lasting protection and sustainability for their properties.

Franchisees

?

38
+
n.a.
n.a.
Investment

?

$128,000 - $238,000

Granite Garage Floors

Granite Garage Floors specializes in professional garage floor coating services, offering customers durable and attractive solutions to enhance the appearance and functionality of their garage spaces.

Franchisees

?

44
+
214%
214%
Investment

?

$199,000 - $400,000

Garage Experts

Garage Experts specializes in professional garage flooring services, offering customers durable and attractive flooring solutions to enhance the appearance and functionality of their garage spaces.

Franchisees

?

108
+
7%
7%
Investment

?

$103,000 - $199,000