Wise Coatings, founded in 2021, has rapidly become a notable name in the home services sector, focusing on advanced flooring solutions. Based in Lake Mary, Florida, this franchise provides a comprehensive business model for residential, commercial, and industrial clients.
Their floor coatings are known for their durability and flexibility, offering superior performance compared to traditional epoxy floors. These innovative coatings resist yellowing, cracking, and brittleness over time, distinguishing Wise Coatings from its competitors.
Since starting its franchise program in 2021, Wise Coatings has shown impressive growth. The franchise's unique approach eliminates the need for a brick-and-mortar location, allowing franchisees to begin operations with a small team and scale their business effectively.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Below are some of
Wise Coatings
key competitors in the
Flooring
sector.
1
$50,000
$103,000
$122,000
n.a.
$499,000
$xxx,xxx
50.2%
n.a.
22.9%
n.a.
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The franchisor offers comprehensive training programs to ensure the franchise operates smoothly and successfully, including:
Initial Training Program
Ongoing Training
The franchisor provides franchisees with territory protection, designating a specific area known as the Protected Area. This area is mutually agreed upon and defined by various boundaries, such as ZIP codes, political boundaries, geographic markers, roads, or other indicators.
Within this Protected Area, the franchisor ensures that neither they nor another franchisee will operate, guaranteeing the franchisee a designated territory to market and deliver services.
However, it's crucial to understand that while franchisees receive a Protected Area, they do not have an exclusive territory. The franchisor retains the right to use other distribution channels, including the internet, to solicit orders from customers within the franchisee's Protected Area using the franchisor's principal trademarks or other competitive brands under the franchisor's control.
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