Floor Coverings International is a leading flooring franchise specializing in residential and commercial floor coverings, providing a wide range of options including hardwood, carpet, tile, and luxury vinyl. Founded in 1988, the company has grown to become a well-recognized brand in the flooring industry. 

It was initially established in Norcross, Georgia, which remains the location of its headquarters. The company began franchising shortly after its inception and has since expanded significantly.

The brand differentiates itself from competitors by offering a personalized, in-home shopping experience where design associates bring flooring samples directly to customers, allowing them to see how different options look in their own homes. 

This approach, combined with a strong focus on customer service and a wide selection of high-quality products, has helped the franchise establish a strong presence in the market.

Training 

Floor Coverings International provides comprehensive training to ensure that franchisees are well-prepared to operate their businesses successfully. 

The training program includes an initial phase at the corporate headquarters in Norcross, Georgia, where franchisees undergo extensive instruction on various aspects of the business. 

This training covers topics such as business management, sales techniques, marketing strategies, and customer service, providing franchisees with the essential knowledge and skills needed to run their franchise effectively.

In addition to the initial training, franchisees receive hands-on experience in the field, where they learn about the products, installation processes, and the unique in-home consultation service that Floor Coverings International offers. 

The franchise also provides ongoing support through additional training sessions, webinars, and regional meetings to help franchisees stay updated on industry trends, new products, and best practices.

Territory Protection

Floor Coverings International offers territory protection to its franchisees, ensuring that each franchise owner has exclusive rights to operate within a designated geographic area.

This protection allows franchisees to build and grow their business without the risk of internal competition from other franchisees within the same brand. 

The size and specifics of the territory are typically defined based on population density and other market factors, providing a balanced opportunity for success.