Concrete Craft is a decorative concrete franchise, providing artistic concrete solutions such as overlays, staining, and resurfacing for diverse surfaces.
KEY FRANCHISE STATS
Franchisees
?
77
+
-3%
-3%
Franchise fee
?
$19,950
Investment
?
$156,000 - $233,000
Revenue (AUV)
?
Undisclosed
$321,000
+
0.6%
0.6%
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Concrete Craftis a leading franchise in the decorative concrete industry, offering specialized services in stamped concrete, stained concrete, and decorative concrete overlays for both residential and commercial properties.
Founded in 2006 by entrepreneurs John Kostro and Dan Lightner, the franchise began as All American Decorative Concrete with a mission to provide homeowners with beautiful, artistic alternatives to traditional, plain concrete.
The company quickly grew, attracting attention for its innovative approach and high-quality craftsmanship. In 2014, Concrete Craft became part of the Home Franchise Concepts (HFC) family, joining other well-known brands in the home services industry.
The franchise differentiates itself by offering a wide range of services, including concrete resurfacing, repair, and custom design, all of which are backed by proprietary products and techniques that ensure durability and aesthetic appeal at a fraction of the cost of natural materials.
Initial investment
The initial investment required for a Concrete Craft franchise is
$156,000 - $233,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$19,950
Initial Territory Fee
$50,000
Travel and Living Expenses While Training
$1,500 - $2,500 per person
Office/Work Space
Varies
Vehicle
$10,000 - $48,000
Trailer
$0 - $3,000
Computer
$1,250 - $2,000
Credit Card Processing Technology
$30 - $500
Auto Insurance
$1,800 - $3,500
Commercial General Liability Insurance
$1,500 - $2,500
Storage Unit (3 months rent)
$1,050 - $2,000
Contractor’s License and Bond
$0 - $1,500
Professional Fees
$750 - $1,500
Initial Marketing
$10,000 - $15,000
Additional Tools and Supplies
$28,500 - $31,500
Additional Funds - Before Opening and First 3 Months
$30,000 - $50,000
Total Estimated Initial Investment
$156,330 - $233,450 (Does not include Office/Workspace Costs)
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Type of Expenditure
Amount
Initial Franchise Fee
$19,950
Initial Territory Fee
$50,000
Travel and Living Expenses While Training
$1,500 - $2,500 per person
Office/Work Space
Varies
Vehicle
$10,000 - $48,000
Trailer
$0 - $3,000
Computer
$1,250 - $2,000
Credit Card Processing Technology
$30 - $500
Auto Insurance
$1,800 - $3,500
Commercial General Liability Insurance
$1,500 - $2,500
Storage Unit (3 months rent)
$1,050 - $2,000
Contractor’s License and Bond
$0 - $1,500
Professional Fees
$750 - $1,500
Initial Marketing
$10,000 - $15,000
Additional Tools and Supplies
$28,500 - $31,500
Additional Funds - Before Opening and First 3 Months
$30,000 - $50,000
Total Estimated Initial Investment
$156,330 - $233,450 (Does not include Office/Workspace Costs)
Franchise Disclosure Document
Below is Concrete Craft's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Concrete Craft had 77 total units in 2024, of which 77 were franchised-owned and 0 company-owned.
Concrete Craft provides its franchisees with comprehensive training designed to equip them with the necessary skills and knowledge to run a successful decorative concrete business.
Initial Training: Franchisees undergo an intensive initial training program that includes both classroom instruction and hands-on experience. This training covers the essential decorative concrete techniques such as stamping, staining, and resurfacing, along with the use of Concrete Craft's proprietary MasterPro™ products.
Business Operations Training: In addition to technical skills, the training includes comprehensive business operations training. This part of the program teaches franchisees how to effectively manage their business, covering areas like sales, marketing, customer service, and financial management.
Ongoing Support and Training: After the initial training, Concrete Craft provides continuous support to franchisees. This includes access to a dedicated business coach, regular updates on new products and techniques, and additional training opportunities to help franchisees stay competitive and up-to-date with industry trends.
Territory Protection
Concrete Craft offers territory protection to its franchisees, providing them with an exclusive, defined geographical area where they can operate without competition from other Concrete Craft franchises.
This territorial exclusivity is based on the number of potential customers within the area, ensuring that each franchisee has ample opportunity to build and grow their business. The protected territory typically includes a base of 100,000 prospective customers, allowing franchisees to focus on serving their local market effectively without concerns about internal competition.
This approach to territory protection is part of Concrete Craft’s broader strategy to support franchisees by reducing market saturation and enabling strong, sustainable growth.
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