STEEL COATED FLOORS is a floor-coating franchise offering heavy-duty epoxy and steel-coated flooring for garages and commercial spaces, serving homeowners and businesses wanting low-maintenance surfaces, and known for long-lasting finishes, quick installations, and a lifetime guarantee that transforms ordinary concrete.
KEY FRANCHISE STATS
Franchisees
?
8
+
-50%
-50%
Franchise fee
?
$59,000
Investment
?
$123,000 - $174,000
Revenue (AUV)
?
Undisclosed
$1,176,000
+
n.a.
n.a.
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Steel Coated Floors is a home services franchise specializing in high-performance epoxy floor coatings for residential and commercial properties. The brand focuses on durable, attractive flooring solutions for garages, basements, warehouses, retail spaces, and industrial environments.
Its coatings are designed to withstand heavy traffic, chemicals, and daily wear while improving the appearance and functionality of concrete surfaces. The business operates in a growing segment of the home improvement and commercial flooring market.
Steel Coated Floors was founded in 2018 and originated in Michigan. The company is headquartered in Livonia, Michigan.
Since its launch, the brand has built a reputation for professional installation standards and long-lasting flooring systems. Its early growth has been driven by strong demand for modern, low-maintenance concrete coatings. The company began franchising in 2018.
Initial investment
The initial investment required for a STEEL COATED FLOORS franchise is $123,000 - $174,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Steel Coated Floors provides a robust and multi-tiered training program to ensure franchisees are fully prepared to operate their businesses effectively. The training spans pre-opening, on-site, and ongoing education formats. The programs are as follows:
Initial Training Program Franchisees and their Designated Managers must complete the Initial Training Program at a location specified by the franchisor. This program is tuition-free but must be successfully completed within six weeks prior to opening. Inadequate performance may require attendance by replacement personnel or even cancellation of the franchise.
Opening Assistance Steel Coated Floors offers up to three days of on-site training at the franchisee’s location during the opening phase. This includes direct support, supervision, and operational assistance from a trained franchisor representative. Extended support beyond this period may incur additional fees.
Ongoing Training and Refresher Courses Franchisees and their staff may be required to attend refresher sessions, seminars, and mandatory annual business meetings. These are subject to tuition and travel costs and must be completed to avoid franchise agreement violations.
Third-Party and Specialized Training The franchisor may mandate attendance at remote or third-party training programs before or after launching the business. These sessions, typically 4–8 hours long, ensure compliance with the operational standards required for offering specialized services.
Employee Training While the franchisor may help train employees, the franchisee is ultimately responsible for ensuring all staff meet operational and quality standards. Employees are not considered employed by the franchisor despite receiving training.
Territory Protection
Steel Coated Floors provides franchisees with a defined territory that is protected under specific conditions. Each franchisee receives a territory typically encompassing a population of approximately 400,000 people.
Within this territory, the franchisor agrees not to operate or license others to operate using the Steel Coated Floors System and trademarks, as long as the franchisee meets performance standards and remains compliant with the franchise agreement.
Despite this protection, Steel Coated Floors does not guarantee exclusive territorial rights. Franchisees may still face competition from other franchisees, company-owned outlets, or alternate distribution channels controlled by the franchisor, such as e-commerce or catalog sales.
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