The Garage Floor Company is a home-services franchise specializing in epoxy and concrete floor coatings, garage storage systems, and concrete polishing for both residential and light commercial spaces.

The brand delivers durable, high-quality flooring solutions that combine functionality and style, transforming garages into clean, attractive, and long-lasting environments.

Founded by Jeff Gannon and Dan Feltman, the company began its operations around 2010 and launched its franchise program in May 2020 under GFC Franchising, Inc. The Garage Floor Company is headquartered in Omaha, Nebraska, where it continues to expand its network and provide ongoing training and support to franchisees nationwide.

What sets The Garage Floor Company apart from competitors is its focus on quality systems, hands-on training, and streamlined operations. The franchise emphasizes close collaboration with its owners, providing large, protected territories and operational simplicity that make running the business efficient and scalable.

Training

The Garage Floor Company provides a structured set of training programs to ensure franchisees are adequately prepared to operate their franchised business. The training requirements are as follows:

1. Initial Training Program: Prior to opening, the Franchisee’s Managing Owner and one designated manager must complete an initial training program approved by the Franchisor. This training lasts approximately five days and can be held in person or remotely. If more than two individuals attend, an additional fee of $500 per person per day is charged. Franchisees are responsible for all related travel, lodging, and wage expenses.
2. Ongoing Training: After completing the initial program, the Franchisee is responsible for ensuring all employees receive training that meets the Franchisor’s standards.
3. Refresher and System-Wide Training: The Franchisor may require the Franchisee or their Managing Owner and Manager to attend periodic refresher courses or system-wide training programs. These may occur at a designated location or online, and the Franchisee bears all costs related to attendance.

Territory Protection

The Garage Floor Company grants franchisees a defined, non-exclusive operating territory, typically covering up to 150,000 qualified households. Franchisees must operate, market, and sell only within this area and cannot solicit customers in another franchisee’s territory.

The franchisor may assign additional territories or modify existing ones but retains the right to operate or license others outside the franchisee’s territory. Franchisees must cease servicing an open area once it’s assigned to another franchisee.