
Dunkin' Donuts, established in 1950 by Bill Rosenberg in Quincy, Massachusetts, has evolved into a global leader in the coffee and baked goods sector. Headquartered in Canton, Massachusetts, the brand began franchising in 1955, rapidly expanding its footprint both domestically and internationally.
Today, Dunkin' Donuts boasts over 13,100 restaurants across more than 40 countries, offering a diverse menu that includes high-quality coffee, donuts, bagels, and other baked goods.
What sets Dunkin' Donuts apart from its competitors is its unwavering commitment to quality, convenience, and innovation. The brand has consistently been recognized for customer loyalty, securing the top spot in the coffee category for 17 consecutive years, according to Brand Keys.
This dedication to excellence, coupled with a strong franchisee support system, positions Dunkin' Donuts as a premier choice for entrepreneurs seeking a proven and reputable franchise opportunity.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Dunkin’ Donuts offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Dunkin’ Donuts Freestanding franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Dunkin’ Donuts provides comprehensive training programs to franchisees to ensure operational success and alignment with brand standards:
Dunkin’ Donuts does not offer territory protection to its franchisees. Each franchise agreement specifies the right to operate a single restaurant at a designated location.
Franchisees are not granted exclusive territories or additional rights to develop or operate other restaurants beyond the specified location. The agreement also explicitly states that the franchisor, other franchisees, or even competitive brands controlled by the franchisor may operate within the same area.
Furthermore, the lack of exclusive territory means franchisees might face direct competition from other Dunkin’ Donuts locations, company-owned outlets, or alternative distribution channels managed by the franchisor.
Below are some of
Dunkin' Donuts
key competitors in the
Baked Goods
sector.

8465
$90,000
$211,000
$1,833,000
n.a.
$1,240,000
$xxx,xxx
72.3%
n.a.
n.a.
n.a.

American Kolache is a fast-casual bakery franchise offering Texas-style kolaches, savory pastries, and breakfast items, serving early-morning customers and families, and known for handheld convenience, hot-fresh items, and strong regional roots.
?
?

Manhattan Bagel is a café and bakery franchise offering bagels, breakfast sandwiches, coffee, deli items, and baked goods, serving morning and daytime patrons, and known for authentic bagels, café atmosphere, and consistent franchise support.
?
?

The Bagel Nook is a café franchise offering fresh-baked bagels, breakfast sandwiches, coffee, and deli items, serving morning commuters and neighborhood patrons, and known for handcrafted goods, local feel, and café ambiance.
?
?

D.P. Dough is a late-night restaurant franchise offering overstuffed calzones with dozens of fillings, serving college students and young adults, and known for delivery-focused operations, fun campus culture, and signature made-to-order dough.
?
?

Aunt Millies Bakeries produces a variety of fresh bread and bakery products, offering high-quality and delicious baked goods for customers to enjoy.
?
?

The Pretzel Twister serves freshly baked pretzels with a variety of flavors and dips, offering a delicious and satisfying snack option.
?
?