Dunkin' Donuts is a popular coffee and donut franchise, offering a wide range of coffee drinks, baked goods, and breakfast options, providing a convenient and satisfying choice for coffee and donut lovers.
KEY FRANCHISE STATS
Franchisees
?
8465
+
5%
5%
Franchise fee
?
$90,000
Investment
?
$211,000 - $1,833,000
Revenue (AUV)
?
Undisclosed
$1,240,000
+
n.a.
n.a.
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Dunkin' Donuts, established in 1950 by Bill Rosenberg in Quincy, Massachusetts, has evolved into a global leader in the coffee and baked goods sector. Headquartered in Canton, Massachusetts, the brand began franchising in 1955, rapidly expanding its footprint both domestically and internationally.
Today, Dunkin' Donuts boasts over 13,100 restaurants across more than 40 countries, offering a diverse menu that includes high-quality coffee, donuts, bagels, and other baked goods.
What sets Dunkin' Donuts apart from its competitors is its unwavering commitment to quality, convenience, and innovation. The brand has consistently been recognized for customer loyalty, securing the top spot in the coffee category for 17 consecutive years, according to Brand Keys.
This dedication to excellence, coupled with a strong franchisee support system, positions Dunkin' Donuts as a premier choice for entrepreneurs seeking a proven and reputable franchise opportunity.
Initial investment
The initial investment required for a Dunkin' Donuts franchise is
$211,000 - $1,833,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Dunkin’ Donuts offers 3 types of franchises:
Business Type
Initial Investment Range
Gas & Convenience Restaurants
$210,900 to $1,065,500
Shopping Center/Storefront
$437,500 to $1,333,500
Freestanding
$526,900 to $1,832,500
We are summarizing below the main costs associated with opening a Dunkin’ Donuts Freestanding franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$40,000 to $90,000
Subtotal
$40,000 to $90,000
Building Costs
$180,000 to $600,000
Site Development Costs
$13,000 to $350,000
Additional Development Costs
$12,000 to $90,000
Equipment, Fixtures & Signs
$189,000 to $300,000
Restaurant Technology System
$65,000 to $118,000
Licenses, Permits, Fees and Deposits
$3,500 to $7,500
Subtotal
$462,500 to $1,465,500
Real Estate Costs
Variable
Opening Inventory
$8,000 to $20,000
Miscellaneous Opening Costs
$9,500 to $70,000
Uniforms
$400 to $3,000
Insurance
$4,500 to $16,000
Training Related Expenses
$2,000 to $50,000
Marketing Start-Up Fee
$0 to $10,000
Additional Funds for First 3 Months of Operation
$0 to $108,000
Subtotal
$24,400 to $277,000
Total
$526,900 to $1,832,500
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Dunkin’ Donuts offers 3 types of franchises:
Business Type
Initial Investment Range
Gas & Convenience Restaurants
$210,900 to $1,065,500
Shopping Center/Storefront
$437,500 to $1,333,500
Freestanding
$526,900 to $1,832,500
We are summarizing below the main costs associated with opening a Dunkin’ Donuts Freestanding franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$40,000 to $90,000
Subtotal
$40,000 to $90,000
Building Costs
$180,000 to $600,000
Site Development Costs
$13,000 to $350,000
Additional Development Costs
$12,000 to $90,000
Equipment, Fixtures & Signs
$189,000 to $300,000
Restaurant Technology System
$65,000 to $118,000
Licenses, Permits, Fees and Deposits
$3,500 to $7,500
Subtotal
$462,500 to $1,465,500
Real Estate Costs
Variable
Opening Inventory
$8,000 to $20,000
Miscellaneous Opening Costs
$9,500 to $70,000
Uniforms
$400 to $3,000
Insurance
$4,500 to $16,000
Training Related Expenses
$2,000 to $50,000
Marketing Start-Up Fee
$0 to $10,000
Additional Funds for First 3 Months of Operation
$0 to $108,000
Subtotal
$24,400 to $277,000
Total
$526,900 to $1,832,500
Franchise Disclosure Document
Below is Dunkin' Donuts's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Dunkin' Donuts had 8499 total units in 2025, of which 8465 were franchised-owned and 34 company-owned.
Dunkin’ Donuts provides comprehensive training programs to franchisees to ensure operational success and alignment with brand standards:
Initial Training Programs:
Dunkin’ Donuts mandates initial training for franchisees, their management, and personnel to ensure familiarity with brand standards.
Training sessions may be held at designated Dunkin’ Donuts restaurants, training facilities, or through virtual and electronic platforms.
Ongoing and Specialized Training:
Dunkin’ Donuts offers additional training sessions to franchisees to support new initiatives and maintain compliance with operational requirements.
These training programs can take place in certified training locations or other approved facilities.
Online and Virtual Training:
Dunkin’ Donuts provides an online training program, “The Center,” which is mandatory for franchisees and their teams. It requires specific technological setups, including high-speed internet and laptops.
Participation in this training involves an annual access fee.
Certification Training:
Franchisees managing combo restaurants or multiple units must complete Dunkin’ Donuts' specialized certification programs.
Additional charges apply for individuals requiring advanced training in multi-unit operations.
Territory Protection
Dunkin’ Donuts does not offer territory protection to its franchisees. Each franchise agreement specifies the right to operate a single restaurant at a designated location.
Franchisees are not granted exclusive territories or additional rights to develop or operate other restaurants beyond the specified location. The agreement also explicitly states that the franchisor, other franchisees, or even competitive brands controlled by the franchisor may operate within the same area.
Furthermore, the lack of exclusive territory means franchisees might face direct competition from other Dunkin’ Donuts locations, company-owned outlets, or alternative distribution channels managed by the franchisor.
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