Launched in South Korea in 1997, TOUS les JOURS has made a name for itself as a global bakery café brand known for its creative fusion of French and Asian culinary traditions. Its name, meaning “every day” in French, captures the essence of the brand’s philosophy—delivering fresh, high-quality baked goods daily.
The brand entered the U.S. market in 2004 and has since grown to more than 90 locations nationwide, contributing to a global footprint that exceeds 1,650 stores. TOUS les JOURS operates its U.S. headquarters out of Commerce, California, supporting its continued expansion and operational excellence.
Customers are drawn to its wide-ranging menu that features everything from handcrafted breads and elegant pastries to beautifully decorated cakes and specialty drinks like coffee and tea.
What sets TOUS les JOURS apart is its distinctive mix of classic French baking techniques with Asian flavors, offering a culinary experience that feels both familiar and refreshingly new.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Tous Les Jours provides several types of training programs to its franchisees to ensure the successful operation of its Bakery-Cafés. The training is mandatory and comprehensive, with specific responsibilities for the franchisee and their designated staff. The main programs offered by the Franchisor include:
Tous Les Jours does not offer exclusive territory protection to its franchisees. While each franchisee is granted a specified Territory, the Franchisor retains broad rights to establish or license other Tous Les Jours Bakery-Cafes outside of that Territory.
Furthermore, the Franchisor may operate or franchise other businesses, even if they sell similar products, within or outside the franchisee’s Territory.
This means that Tous Les Jours reserves the right to open additional locations, or allow others to do so, in areas that may overlap with or be adjacent to a franchisee's Territory. The agreement clearly states that franchisees have no rights to object to such activities, and this lack of exclusivity could lead to direct competition.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Tous les Jours
key competitors in the
Baked Goods
sector.
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