Doughnuttery is a dessert-focused franchise known for its hot, fresh, mini doughnuts made to order. The brand was founded in 2012 by Evan Feldman and Marlo Feldman in New York City. The company is headquartered in New York and has grown from a single market stall into a recognizable mini-doughnut concept.
The first permanent Doughnuttery location opened in Chelsea Market in 2013. The brand began offering franchising in 2018, expanding the concept to approved U.S. and international markets.
Doughnuttery sells mini doughnuts served in bags or boxes, topped with signature sugar blends or glazes, along with dipping sauces, coffee, iced tea, and apple cider.
Doughnuttery stands out in the dessert category by offering an interactive, made-in-front-of-you experience. Its mini doughnuts are cooked on a small automated fryer, giving customers a view of the entire process.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Doughnuttery provides a comprehensive training program for its franchisees designed to prepare them for the effective operation of their shops. The training is required for the franchisee (or Managing Owner) and the designated Shop Manager before the store opens. Here’s how the programs are structured:
Doughnuttery provides limited territorial protection to franchisees operating in traditional locations. The territory, typically a defined radius, is exclusive for the term of the agreement as long as the franchisee remains compliant. However, this protection does not apply to non-traditional or “Captive Site” locations like airports or stadiums.
Even within protected territories, the franchisor reserves broad rights to sell through other channels, serve institutional clients, and authorize others to operate similar businesses. Thus, the territorial rights granted are not fully exclusive and may be subject to overlap from other franchised or company-operated activities.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Doughnuttery
key competitors in the
Baked Goods
sector.
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