Launched in 2011, Wahlburgers is a fast-casual dining concept known for its premium hamburgers and branded merchandise. The brand was created by chef Paul Wahlberg, alongside his famous brothers, actors Mark and Donnie Wahlberg. The inaugural location opened in Hingham, Massachusetts, where the company is still headquartered today.
Franchising opportunities began in 2014, enabling the brand to expand beyond its original roots. Wahlburgers restaurants offer a menu centered on gourmet burgers, along with signature items inspired by the Wahlberg family’s favorite comfort foods.
Beyond the food, Wahlburgers distinguishes itself through its celebrity heritage and dedication to a warm, welcoming environment. The combination of high-quality ingredients, original recipes, and a strong family influence helps the chain stand out in a competitive fast-casual market.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Wahlburgers offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Wahlburgers Full-Service Restaurant. For more information on costs required to start a Wahlburgers franchise, refer to the Franchise Disclosure Document (Item 7).
Wahlburgers offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Wahlburgers Full-Service Restaurant. For more information on costs required to start a Wahlburgers franchise, refer to the Franchise Disclosure Document (Item 7).
Wahlburgers provides several types of training programs to its franchisees to ensure consistent and high-quality operations across all locations:
Wahlburgers does not offer exclusive territory protection to its franchisees under the standard Franchise Agreement. Franchisees may face competition from other Wahlburgers restaurants operated by the franchisor, other franchisees, or through alternative distribution channels including online sales.
The Development Agreement instead outlines a mutually agreed-upon “Development Area,” but this area is not protected from such competition. Although there is some limited territorial exclusivity during the Development Term, it is conditional.
Wahlburgers reserves the right to open or license restaurants in special locations within the Development Area such as airports, hospitals, sports venues, and other high-traffic environments. This limited protection is further contingent on the franchisee meeting all agreement terms and remaining in good standing throughout the Development Term.
KEY FRANCHISE STATS
All you need to know about this franchise
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Wahlburgers
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