

Founded in 1947 by Lovie Yancey in Los Angeles, Fatburger has earned its reputation as a standout name in the fast-casual burger scene. Originally opened under the name “Mr. Fatburger,” the restaurant was renamed “Fatburger” in 1952 after Yancey took sole ownership. Her mission was clear—create a one-of-a-kind burger joint that combined quality, customization, and a lively atmosphere that drew everyone from locals to Hollywood stars.
Now headquartered in Beverly Hills, California, Fatburger began franchising in 1985 and has since grown into a global brand. Known for its made-to-order burgers crafted with 100% pure lean beef, the chain allows customers to tailor their orders with a variety of sizes and toppings, staying true to its promise of a personalized dining experience.
A pioneer in innovation, Fatburger became the first national fast-casual chain to launch the plant-based Impossible Burger at all U.S. locations in 2018—catering to a growing base of eco-conscious and health-focused diners.
Several Fatburger outlets also partner with sister brands like Buffalo’s Cafe, known for its signature wings, and Hot Dog on a Stick, offering even greater variety for customers seeking more than just a classic burger.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Fatburger provides a comprehensive training program designed to prepare franchisees for the successful operation of a Fatburger restaurant. The training includes both pre-opening preparation and ongoing educational support to maintain brand standards.
Fatburger offers franchisees a “Protected Territory” as described in their Franchise Agreement. This area typically includes a one-mile radius around the franchised restaurant and is not modified during the term of the agreement.
Within this Protected Territory, Fatburger agrees not to open or authorize another traditional Fatburger restaurant, providing a degree of operational exclusivity for the franchisee.
However, the protection is not absolute. The franchisor reserves broad rights to distribute its products and services through various other channels, including delivery, catering, and online sales, even within the Protected Territory.
Below are some of
Fatburger
key competitors in the
Burger
sector.

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Sammy's Sliders is a fast-casual restaurant brand offering gourmet sliders, fries, and shakes, serving burger lovers seeking smaller portions and variety, and known for customizable mini-sandwich combinations, playful branding, and efficient service suited to urban and neighborhood locations.
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Home Frite is a fast-casual franchise offering gourmet fries, burgers, chicken sandwiches and milkshakes, serving urban diners and comfort-food lovers, and known for hand-cut potatoes, signature sauces, and scalable franchise model.
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iniBurger is a burger-restaurant franchise offering gourmet burgers, shakes, and innovative sides, serving millennials and casual diners, and known for bold menu items, modern branding and strong franchisee support.
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Harlem Shake is a burger-and-shake chain franchise offering premium burgers, fries, shakes and craft menu items, serving families and casual diners, and known for nostalgic branding, community vibe, and scalable restaurant prototype.
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Good Stuff Eatery is a fast-casual burger franchise offering handcrafted burgers, crispy fries and shakes, serving casual diners and burger-lovers, and known for chef-driven quality, fun branding and a mission to bring “goodness everywhere”.
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Built Custom Burgers provides fast-casual, build-your-own burger meals featuring premium ingredients and a streamlined assembly-line format, allowing customers to customize burgers, fries, and shakes for a fresh and satisfying dining experience.
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