Founded in 1947 by Lovie Yancey in Los Angeles, Fatburger has earned its reputation as a standout name in the fast-casual burger scene. Originally opened under the name “Mr. Fatburger,” the restaurant was renamed “Fatburger” in 1952 after Yancey took sole ownership. Her mission was clear—create a one-of-a-kind burger joint that combined quality, customization, and a lively atmosphere that drew everyone from locals to Hollywood stars.
Now headquartered in Beverly Hills, California, Fatburger began franchising in 1985 and has since grown into a global brand. Known for its made-to-order burgers crafted with 100% pure lean beef, the chain allows customers to tailor their orders with a variety of sizes and toppings, staying true to its promise of a personalized dining experience.
A pioneer in innovation, Fatburger became the first national fast-casual chain to launch the plant-based Impossible Burger at all U.S. locations in 2018—catering to a growing base of eco-conscious and health-focused diners.
Several Fatburger outlets also partner with sister brands like Buffalo’s Cafe, known for its signature wings, and Hot Dog on a Stick, offering even greater variety for customers seeking more than just a classic burger.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Below are some of
Fatburger
key competitors in the
Burger
sector.
193
$50,000
$509,000
$1,695,000
n.a.
$1,080,000
$xxx,xxx
69.9%
n.a.
n.a.
n.a.
Wahlburgers
Over $500K
106
$40,000
$1,140,000
$2,755,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
BURGERFI
Over $500K
93
$45,000
$610,000
$1,043,000
n.a.
$1,319,000
$xxx,xxx
67.9%
n.a.
n.a.
n.a.
JL Beers
Over $500K
3
$50,000
$1,223,000
$3,308,000
n.a.
$1,440,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Wayback Burgers
$200K - $500K
131
$35,000
$209,000
$703,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
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Fatburger provides a comprehensive training program designed to prepare franchisees for the successful operation of a Fatburger restaurant. The training includes both pre-opening preparation and ongoing educational support to maintain brand standards.
Fatburger offers franchisees a “Protected Territory” as described in their Franchise Agreement. This area typically includes a one-mile radius around the franchised restaurant and is not modified during the term of the agreement.
Within this Protected Territory, Fatburger agrees not to open or authorize another traditional Fatburger restaurant, providing a degree of operational exclusivity for the franchisee.
However, the protection is not absolute. The franchisor reserves broad rights to distribute its products and services through various other channels, including delivery, catering, and online sales, even within the Protected Territory.
Burger Village is an organic burger franchise offering grass-fed beef, bison, and vegan burger options with a focus on sustainability.
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Smalls Sliders specializes in mini cheeseburgers made with fresh ingredients and served quickly, offering a simple yet flavorful menu in a fast-casual setting.
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JL Beers is a craft beer and burger franchise offering a casual dining experience. Franchisees benefit from a simple operating model, comprehensive training, and support in marketing and business operations.
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Jollibee is a global fast-food chain known for its unique Filipino-inspired menu, offering popular items like Chickenjoy fried chicken, sweet spaghetti, and other comfort food favorites.
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Bobby's Burgers by Bobby Flay serves gourmet burgers and sides, offering a flavorful and upscale fast-casual dining experience.
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Fat Shack serves a variety of indulgent sandwiches and comfort foods, offering a fun and satisfying dining experience.
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