Fatburger: Reinventing the American Burger Experience Since 1947

Founded in 1947 by Lovie Yancey in Los Angeles, Fatburger has earned its reputation as a standout name in the fast-casual burger scene. Originally opened under the name “Mr. Fatburger,” the restaurant was renamed “Fatburger” in 1952 after Yancey took sole ownership. Her mission was clear—create a one-of-a-kind burger joint that combined quality, customization, and a lively atmosphere that drew everyone from locals to Hollywood stars.

Now headquartered in Beverly Hills, California, Fatburger began franchising in 1985 and has since grown into a global brand. Known for its made-to-order burgers crafted with 100% pure lean beef, the chain allows customers to tailor their orders with a variety of sizes and toppings, staying true to its promise of a personalized dining experience.

A pioneer in innovation, Fatburger became the first national fast-casual chain to launch the plant-based Impossible Burger at all U.S. locations in 2018—catering to a growing base of eco-conscious and health-focused diners.

Several Fatburger outlets also partner with sister brands like Buffalo’s Cafe, known for its signature wings, and Hot Dog on a Stick, offering even greater variety for customers seeking more than just a classic burger.

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Training

Fatburger provides a comprehensive training program designed to prepare franchisees for the successful operation of a Fatburger restaurant. The training includes both pre-opening preparation and ongoing educational support to maintain brand standards.

1. Initial Training Program
   Before opening, franchisees must complete a detailed training program that includes instruction on Fatburger’s systems, procedures, and standards. This training ensures that franchisees understand operational procedures, customer service expectations, and the use of equipment and software relevant to running the restaurant.
2. Onsite Training and Support
   Fatburger provides support at the franchisee’s location around the time of opening to ensure all systems are correctly implemented and staff are effectively trained. This phase includes direct oversight and operational guidance from corporate representatives to solidify learning and ensure compliance.
3. Ongoing Education and Updates
   Fatburger may also require franchisees to participate in ongoing training sessions, which could be delivered in person, via webinars, or through other digital formats. These sessions are designed to keep franchisees informed about new products, updated procedures, and promotional strategies, reinforcing consistency and quality across all locations.

Territory Protection

Fatburger offers franchisees a “Protected Territory” as described in their Franchise Agreement. This area typically includes a one-mile radius around the franchised restaurant and is not modified during the term of the agreement.

Within this Protected Territory, Fatburger agrees not to open or authorize another traditional Fatburger restaurant, providing a degree of operational exclusivity for the franchisee.

However, the protection is not absolute. The franchisor reserves broad rights to distribute its products and services through various other channels, including delivery, catering, and online sales, even within the Protected Territory.

Additionally, Fatburger can operate or license restaurants under different brand names and can continue to use “non-traditional” venues such as airports or stadiums within the territory, potentially introducing competitive pressures.