VetCor: Leading the Way in Veteran-Powered Restoration Services

VetCor is a restoration services provider specializing in water damage, mold remediation, and a variety of related solutions for both residential and commercial clients. Established in 2013 and headquartered at 6996 Anderson Rd in Tampa, Florida, the company expanded into franchising in 2019.

VetCor’s service offerings cover a wide scope of emergency response needs, including water extraction, damage mitigation, mold removal, fire and smoke restoration, emergency board-up and roof tarping, biohazard cleanup, trauma and crime scene cleaning, debris and tree removal, and thorough disinfecting and deep cleaning services.

A key differentiator for VetCor is its strong focus on hiring U.S. military veterans and like-minded individuals. This mission fosters a workplace culture centered around respect, integrity, accountability, service excellence, professionalism, and pride, setting the company apart within the restoration industry.

Training

The VetCor Franchising program offers several structured training initiatives for franchisees and their teams. Here’s a numbered summary of the training provided:

1. Initial Training Program: Before opening the franchised business, the Principal Executive and optionally a Manager must attend and successfully complete an Initial Training Program. This consists of two phases: Phase I (up to 5 days) and Phase II (up to 2 weeks). The program takes place at VetCor’s corporate offices and/or an operating VetCor location. There is no fee for up to three attendees, but travel and accommodation costs are borne by the franchisee.
2. Supplementary Online and Certification Training: In addition to the in-person Initial Training, franchisees are required to complete self-paced online "Profit Soup" training (covered by the franchisor), attend an IICRC-approved Water Damage Restoration Technician/Applied Structural Drying course (at their own expense), and read The Wealthy Franchisee book, which is provided by VetCor.
3. Additional and Continuing Training: VetCor may require designated managers to attend further training from time to time. These can include classroom sessions, online courses, or third-party programs. The franchisee is responsible for the costs of these programs, including fees, travel, and accommodation.

Territory Protection

VetCor Franchising offers its franchisees a protected territory, which is defined in the franchise agreement and typically covers a population of around 350,000 individuals. Within this territory, VetCor agrees not to establish or license another VetCor business or outlet.

However, the franchisee does not receive exclusivity over all potential customers, as other VetCor businesses may serve customers in the territory through referrals or under certain circumstances, such as national accounts or catastrophic events.

The franchisor also retains specific rights that allow it to serve customers within the franchisee’s territory if the franchisee defaults, fails to meet customer demand, or does not adequately serve a customer.