Two Maids has become a prominent name in the residential cleaning industry, delivering professional cleaning services to households across the United States. Launched in 2003 by Ron Holt in Birmingham, Alabama, the company has grown steadily and now operates more than 150 locations nationwide as of 2024.
The brand began franchising in 2013, offering an accessible investment model with relatively low startup costs. This opportunity attracts entrepreneurs looking for a business with strong profit potential, minimal overhead, and the benefit of recurring revenue. Many clients choose ongoing services, such as bi-weekly cleanings, which supports long-term income stability for franchisees.
What distinguishes Two Maids from competitors is its signature “Pay for Performance” system. This compensation strategy ties employee pay to customer satisfaction scores, promoting accountability and service excellence.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Two Maids provides a multi-tiered training program to prepare franchisees and their staff for successfully operating a cleaning service business. The program is structured to cover pre-opening, ongoing operations, and staff development.
Two Maids grants franchisees a "Protected Territory" defined by ZIP codes and typically encompassing at least 50,000 households. Within this area, the franchisor agrees not to establish or license another franchise using the Two Maids system or marks.
This protection remains in place as long as the franchisee is in compliance with the agreement.
However, the protection is limited and non-exclusive. Two Maids retains the right to operate outside the territory and may also serve National Accounts within the Protected Territory, regardless of whether those clients were solicited by the franchisee.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Two Maids
key competitors in the
Commercial Cleaning
sector.
117
$19,950
$93,000
$150,000
n.a.
$567,000
$xxx,xxx
53.8%
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CleanNet is a commercial cleaning franchise offering janitorial and facility-maintenance services to offices and industrial properties, serving business clients and operators, and known for proprietary systems, national account support, and scalable operations.
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Renue is a commercial cleaning and sanitization franchise specializing in deep cleaning and surface restoration for hotels, healthcare facilities, and offices.
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Buildingstars provides commercial cleaning and janitorial services, focusing on quality and customer satisfaction to maintain clean and professional workspaces.
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Sparkle Squad provides residential and commercial window cleaning services. Their eco-friendly solutions and professional techniques leave windows spotless and sparkling.
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Ecomaids offers eco-friendly cleaning services for residential and commercial clients. Franchisees receive comprehensive training, marketing support, and operational tools to build a green cleaning business.
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