You’ve Got Maids: Elevating Residential Cleaning Through Franchise Excellence

Founded in 2005 by Frank and Cynthia Berger in Orlando, Florida, You’ve Got Maids has grown into a recognized leader in the residential cleaning industry. Identifying a gap in a fragmented market with no clear national leader, the Bergers began franchising in 2010 to expand their brand’s reach.

The company is now headquartered in Mount Pleasant, South Carolina, and operates over 70 locations across the United States.

You’ve Got Maids specializes in a range of cleaning services, including its well-known 52-Point Deep Clean™, recurring maintenance cleanings, and move-in/move-out services.

The franchise emphasizes environmental responsibility by using Green Seal-certified, non-toxic products, ensuring a safe and eco-friendly experience for clients and their families.

Training

You’ve Got Maids provides a structured training program to ensure franchisees are well-prepared to operate their business successfully. The Franchisor offers the following training programs:

1. Pre-opening Training: This program is mandatory for all new franchisees. It covers essential operational aspects of running a You’ve Got Maids franchise. While the training itself is provided at no charge, franchisees are responsible for their own travel, food, and lodging expenses, as well as the salaries and benefits of any attendees they send.
2. On-Site Training: Available as an optional program for an additional fee, this training involves direct, hands-on instruction at the franchisee’s location. It provides practical, location-specific guidance to help implement the systems learned during pre-opening training.

Territory Protection

You’ve Got Maids offers its franchisees a form of territory protection known as a Protected Territory. Franchisees are required to select their business office site within this Protected Territory, and the franchisor must approve the site, considering factors such as population density and proximity to other You’ve Got Maids locations.

This ensures that each franchise has a defined area of operation, reducing direct competition between franchisees within the system. Although the Protected Territory provides a clear operational zone, You’ve Got Maids retains certain rights that can influence this exclusivity.

For example, while franchisees have protection within their territory, there are no absolute guarantees against competition from other company-owned or franchised units outside of that zone. The franchise agreement also stipulates that all advertising and marketing must adhere to territorial boundaries, helping to maintain the integrity of each franchisee’s market area.