True Value Rental: Empowering Local Entrepreneurs in Equipment and Party Rentals

True Value Rental is a franchise brand specializing in tool, equipment, and party supply rentals. It was established in 1997 as TruServ Specialty Company, LLC and rebranded in 2005 to True Value Specialty Company, LLC.

The company is headquartered in Chicago, Illinois, and began franchising in 2016. Today, it supports more than 200 franchised locations across the United States.

True Value Rental stores offer a wide selection of products, including construction tools, home improvement equipment, and party supplies.

This variety attracts contractors, homeowners, and event planners. Franchisees can customize their inventory based on local demand, creating a strong connection to their communities.

Training

True Value Rental offers a comprehensive training program to ensure that franchisees are equipped with the skills and knowledge needed to run their rental businesses effectively. Below is a breakdown of the training components provided by the franchisor:

1. Initial Training Program: Conducted virtually over approximately 3.5 days, this mandatory training is for the franchisee and one designated manager. It must be completed within 180 days of opening the franchised business. Additional or replacement managers are also required to complete this training before beginning their roles.
2. Online Training Modules: The franchisor provides a structured online training curriculum totaling 14 hours. Topics include store setup, vendor and product training, safety and insurance, damage waiver, rental contracts, investment management, and rate setting.
3. On-Site Support: Within the first 90 days of business operations, the franchisor offers at least three days of on-site support at no extra charge. This includes assistance with operations, telephone support, and consultation on inventory and fleet evaluation.
4. Optional Training: Franchisees may request additional training on specific topics, subject to availability and agreement with the franchisor. These sessions may be delivered in person, at conventions, or online, and may carry a training fee.

Territory Protection

True Value Rental does not offer its franchisees any form of exclusive territory protection. The Franchise Agreement clearly states that the rights granted are non-exclusive, and franchisees do not receive any designated, protected, or exclusive territory.

This means the franchisor is free to operate, license, or authorize any other business, including rental stores or similar operations, even if they compete directly with the franchisee’s location. Furthermore, the franchisor reserves the right to establish company-owned outlets, authorize additional franchises, or distribute products through other channels, such as the internet or catalog sales, within the same trade area.

Franchisees are explicitly informed that competition from these sources is permissible and should be expected. Essentially, while franchisees can operate under the True Value Rental brand, they are not shielded from internal competition by the franchisor or its affiliates.