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True Value Rental

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True Value Rental

True Value Rental Franchise FDD, Costs & Fees (2026)

True Value Rental offers rental equipment and tools, providing access to a wide range of equipment for DIY projects, construction, and more.

KEY FRANCHISE STATS

Franchisees

200

-15%

Franchise fee

$2,500

Investment

$543,000 - $981,000

Revenue (AUV)

n.a.

True Value Rental is a franchise brand specializing in tool, equipment, and party supply rentals. It was established in 1997 as TruServ Specialty Company, LLC and rebranded in 2005 to True Value Specialty Company, LLC.

The company is headquartered in Chicago, Illinois, and began franchising in 2016. Today, it supports more than 200 franchised locations across the United States.

True Value Rental stores offer a wide selection of products, including construction tools, home improvement equipment, and party supplies.

This variety attracts contractors, homeowners, and event planners. Franchisees can customize their inventory based on local demand, creating a strong connection to their communities.

Initial investment

The initial investment required for a True Value Rental franchise is $543,000 - $981,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$2,500
Project Management and Design Fees	$250 - $4,000
Fixture, Furniture and Signage	$25,000 - $50,000
Opening Inventory	$400,000 - $700,000
Vehicle Lease-Buy	$450 - $25,000
Add-On Inventory	$30,000 - $40,000
Insurance	$10,000 - $20,000
Point of Sale System	$10,000 - $50,000
Deposits/Licenses	$5,000 - $10,000
Misc. Opening Costs	$20,000 - $30,000
Additional Funds (3 months)	$40,000 - $50,000
Total Estimated Initial Investment	$543,200 - $981,250

Type of Expenditure	Amount
Initial Franchise Fee	$2,500
Project Management and Design Fees	$250 - $4,000
Fixture, Furniture and Signage	$25,000 - $50,000
Opening Inventory	$400,000 - $700,000
Vehicle Lease-Buy	$450 - $25,000
Add-On Inventory	$30,000 - $40,000
Insurance	$10,000 - $20,000
Point of Sale System	$10,000 - $50,000
Deposits/Licenses	$5,000 - $10,000
Misc. Opening Costs	$20,000 - $30,000
Additional Funds (3 months)	$40,000 - $50,000
Total Estimated Initial Investment	$543,200 - $981,250

Franchise Disclosure Document

Below is True Value Rental's 2022 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

True Value Rental had 200 total units in 2022, of which 200 were franchised-owned and 0 company-owned.

Competitors

Below are some of

True Value Rental

key competitors in the

Other Business Services

sector.

Franchise

Upgrade

200

New

-15%

1.5% - 3.0%

$543,000

$981,000

n.a.

Sculpture Hospitality

$25K - $50K

181

New

-11%

n.a.

$46,000

$65,000

n.a.

PacLease

$200K - $500K

437

New

12%

0.5% to 1%

$454,000

$904,000

n.a.

Valpak

$50K - $100K

New

-8%

n.a.

$80,000

$201,000

n.a.

Lil' Angels Photography

$25K - $50K

New

-7%

$41,000

$46,000

n.a.

Combo Brands

$25K - $50K

New

44%

7% - 8%

$49,000

$353,000

n.a.

ACFN

$25K - $50K

233

New

n.a.

$38,000

$60,000

n.a.

Training

True Value Rental offers a comprehensive training program to ensure that franchisees are equipped with the skills and knowledge needed to run their rental businesses effectively. Below is a breakdown of the training components provided by the franchisor:

Initial Training Program: Conducted virtually over approximately 3.5 days, this mandatory training is for the franchisee and one designated manager. It must be completed within 180 days of opening the franchised business. Additional or replacement managers are also required to complete this training before beginning their roles.
Online Training Modules: The franchisor provides a structured online training curriculum totaling 14 hours. Topics include store setup, vendor and product training, safety and insurance, damage waiver, rental contracts, investment management, and rate setting.
On-Site Support: Within the first 90 days of business operations, the franchisor offers at least three days of on-site support at no extra charge. This includes assistance with operations, telephone support, and consultation on inventory and fleet evaluation.

Territory Protection

True Value Rental does not offer its franchisees any form of exclusive territory protection. The Franchise Agreement clearly states that the rights granted are non-exclusive, and franchisees do not receive any designated, protected, or exclusive territory.

This means the franchisor is free to operate, license, or authorize any other business, including rental stores or similar operations, even if they compete directly with the franchisee’s location.

Furthermore, the franchisor reserves the right to establish company-owned outlets, authorize additional franchises, or distribute products through other channels, such as the internet or catalog sales, within the same trade area.

Franchisees are explicitly informed that competition from these sources is permissible and should be expected. Essentially, while franchisees can operate under the True Value Rental brand, they are not shielded from internal competition by the franchisor or its affiliates.

Frequently Asked Questions

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2016

Franchisees

200

-15%

Franchise fee

$2,500

Investment

$543,000 - $981,000

Revenue (AUV)

Upgrade

n.a.

Operating Profit

n.a.

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