KEY FRANCHISE STATS
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True Value Rental is a franchise brand specializing in tool, equipment, and party supply rentals. It was established in 1997 as TruServ Specialty Company, LLC and rebranded in 2005 to True Value Specialty Company, LLC.
The company is headquartered in Chicago, Illinois, and began franchising in 2016. Today, it supports more than 200 franchised locations across the United States.
True Value Rental stores offer a wide selection of products, including construction tools, home improvement equipment, and party supplies.
This variety attracts contractors, homeowners, and event planners. Franchisees can customize their inventory based on local demand, creating a strong connection to their communities.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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True Value Rental offers a comprehensive training program to ensure that franchisees are equipped with the skills and knowledge needed to run their rental businesses effectively. Below is a breakdown of the training components provided by the franchisor:
True Value Rental does not offer its franchisees any form of exclusive territory protection. The Franchise Agreement clearly states that the rights granted are non-exclusive, and franchisees do not receive any designated, protected, or exclusive territory.
This means the franchisor is free to operate, license, or authorize any other business, including rental stores or similar operations, even if they compete directly with the franchisee’s location.
Furthermore, the franchisor reserves the right to establish company-owned outlets, authorize additional franchises, or distribute products through other channels, such as the internet or catalog sales, within the same trade area.
Franchisees are explicitly informed that competition from these sources is permissible and should be expected. Essentially, while franchisees can operate under the True Value Rental brand, they are not shielded from internal competition by the franchisor or its affiliates.
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Below are some of
True Value Rental
key competitors in the
Other Business Services
sector.
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