Storage Authority is a U.S.-based self-storage franchise that gives entrepreneurs the opportunity to own and operate modern storage facilities under a proven brand. The company was co-founded in 2015 by industry professionals Marc Goodin and Garrett Byrd.

It is headquartered in Sarasota, Florida, where the brand manages its national support systems and franchise development. The franchise began offering franchise units in 2015, marking the official expansion of its business model.

‍Storage Authority sells self-storage solutions, allowing franchisees to build, own, and operate facilities that rent out individual storage units in various sizes and configurations. The brand targets investors seeking a scalable, recession-resistant business with strong long-term demand.

Storage Authority differentiates itself by offering a turnkey support platform designed to guide franchisees through every step of development. Its model blends high-touch customer service with high-tech tools, including automated rental systems, digital payments, and streamlined marketing processes.

Training

The franchise Storage Authority offers a multi-tiered training program to ensure franchisees and their managers are properly prepared for operation.

1. Initial Training: Storage Authority provides mandatory training for the franchisee (or their designee) and one additional person. This training is delivered online and must be completed to the franchisor’s satisfaction before the franchisee begins business operations.
2. New Manager Training: If a new manager is hired and not adequately trained by the franchisee, they must attend the franchisor’s new manager training program. This training can be conducted virtually and is subject to a training fee according to the current fee schedule.
3. Ongoing and Refresher Training: Storage Authority may require franchisees to attend additional or refresher training courses. These are typically prompted if the franchisor believes further instruction is necessary for continued compliance or operational efficiency.
4. Franchisee Conventions: Once the network includes at least 15 franchise locations, Storage Authority may hold annual seminars focusing on management, sales, and industry trends. While attendance is mandatory, franchisees are responsible for their travel and other related expenses.

Territory Protection

Storage Authority grants franchisees a limited exclusive territory. This territory is typically defined as a three-mile radius around the franchise location, or five miles in rural areas with a population under 10,000.

Within this area, Storage Authority agrees not to establish another company-owned or franchised outlet offering similar goods or services under the same or similar trademarks.

However, the exclusivity is not absolute. The franchisor reserves the right to use other distribution channels—such as the internet, telemarketing, or catalog sales—to reach customers within a franchisee’s territory.