Whole Property Management is a property-services franchise offering tech-enabled residential rental management, serving investors and landlords seeking lean, scalable oversight, and known for home-based operations, streamlined software systems, and recurring management fees that build stable, long-term cash flow.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$35,000
Investment
?
$41,000 - $65,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Whole Property Managementis a tech-enabled residential property management franchise built for entrepreneurs seeking a scalable, recurring-revenue business. The brand focuses on managing long-term residential rental properties using streamlined systems that reduce complexity and operating costs.
Franchisees operate with centralized tools that support leasing, rent collection, maintenance coordination, and owner communication. The model is designed to be efficient, modern, and easy to scale.
Whole Property Management was founded in the mid-2010s and is headquartered in Virginia Beach, Virginia. The company began franchising in 2025 to expand its footprint across the United States.
Its franchise structure allows owners to run the business from a home office, eliminating the need for a physical storefront. This approach lowers startup costs while maintaining professional, full-service property management capabilities.
Initial investment
The initial investment required for a Whole Property Management franchise is
$41,000 - $65,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Travel and Living Expenses to Attend Initial Training
$500 – $2,000
Leasehold Improvements
$0 – $5,000
Rent and Security Deposit
$0 – $3,000
Signage
$0 – $1,000
Furniture, Fixtures, and Equipment
$500 – $4,000
Computer Hardware and Software
$1,500 – $4,000
Grand Opening Advertising
$0 – $2,000
Insurance
$250 – $2,500
Licenses, Permits, and Certifications
$500 – $2,500
Professional Fees
$1,500 – $2,500
Additional Funds (90 days)
$1,000 – $1,500
Total Estimated Investment
$40,750 – $65,000
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Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Travel and Living Expenses to Attend Initial Training
$500 – $2,000
Leasehold Improvements
$0 – $5,000
Rent and Security Deposit
$0 – $3,000
Signage
$0 – $1,000
Furniture, Fixtures, and Equipment
$500 – $4,000
Computer Hardware and Software
$1,500 – $4,000
Grand Opening Advertising
$0 – $2,000
Insurance
$250 – $2,500
Licenses, Permits, and Certifications
$500 – $2,500
Professional Fees
$1,500 – $2,500
Additional Funds (90 days)
$1,000 – $1,500
Total Estimated Investment
$40,750 – $65,000
Franchise Disclosure Document
Below is Whole Property Management's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Whole Property Management had 1 total units in 2025, of which 0 were franchised-owned and 1 company-owned.
The franchise Whole Property Management offers a structured training program to ensure that franchisees and their teams are prepared for successful operations. Below is a summary of the training programs provided by the franchisor:
Initial Training Program Franchisees or their designated principals must complete an initial training program within 60 days of executing the Franchise Agreement and before opening. The training is delivered using the Operations Manual and includes both classroom and on-the-job training. There is no fee for the training itself, but franchisees are responsible for all travel, lodging, and related expenses.
General Manager Training If the franchise is operated by a General Manager, that individual must also attend and successfully complete the initial training program. Any future replacements for this position are also required to complete training and sign confidentiality and non-compete agreements.
Additional Training, Seminars, and Webinars The franchisor may offer supplementary training sessions, which may be mandatory. These can take place via phone, video conference, or in person. While there is no charge for remote assistance, on-site training will incur fees and related travel costs.
Employee Training Franchisees are responsible for ensuring that their employees are trained to perform duties professionally and in compliance with any applicable legal or licensing requirements. This includes maintaining customer service standards as outlined in the franchise system.
Territory Protection
The franchise Whole Property Management assigns franchisees a defined territory, typically based on zip codes or natural boundaries, with a minimum population requirement. Within this area, franchisees are permitted to operate their business and may relocate within the territory without needing franchisor approval, provided they give written notice.
The franchisor does not grant an exclusive territory, meaning competition from other franchisees, company-owned outlets, or franchisor-controlled brands is allowed.
Although franchisees are protected from having their territory altered due to population growth or unmet sales metrics, the franchisor reserves broad rights. These include the ability to market and sell services within the franchisee’s territory via online platforms, catalogs, or telemarketing, including under the same or different trademarks.
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