Touching Hearts

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Senior Care
In-home care

Touching Hearts

Senior Care
In-home care

Touching Hearts Franchise FDD, Costs & Fees (2025)

Touching Hearts provides non-medical in-home care services for seniors and individuals with disabilities. With compassionate caregivers and personalized care plans, Touching Hearts enhances the quality of life and independence of their clients.

Touching Hearts at Home is a non-medical home care franchise dedicated to helping seniors and adults maintain independence in their own homes.

Founded in 1996 by Renae Peterson, the company began franchising in 2007 and is headquartered in Edina, Minnesota.

With over 60 locations across 21 states, Touching Hearts at Home offers services such as companionship, meal preparation, light housekeeping, transportation, and specialized care for individuals with Alzheimer's and dementia.

The franchise stands out by providing personalized, boutique-level care that emphasizes empathy and dignity.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $49,500
Training Expenses $500 to $8,000
Office Equipment and Computer Related Expenses $2,600 to $4,600
Professional / Business License(s) and Miscellaneous Expenses $2,000 to $3,500
Real Estate and Improvements $2,000 to $5,500
Insurance $2,500 to $4,500
Additional Funds - 3 months $4,785 to $17,485
TOTAL $63,885 to $93,085
Type of Expenditure Amount
Initial Franchise Fee $49,500
Training Expenses $500 to $8,000
Office Equipment and Computer Related Expenses $2,600 to $4,600
Professional / Business License(s) and Miscellaneous Expenses $2,000 to $3,500
Real Estate and Improvements $2,000 to $5,500
Insurance $2,500 to $4,500
Additional Funds - 3 months $4,785 to $17,485
TOTAL $63,885 to $93,085

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2007
Franchisees

?

0
+
n.a.
n.a.
Franchise fee

?

$49,500
Investment

?

$64,000 - $93,000
Revenue (AUV)

?

Undisclosed
Upgrade

$801,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

No
Upgrade
No
Passive investment

?

No
Upgrade
No
FDD
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Competitors

Below are some of

Touching Hearts

key competitors in the

In-home care

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

0

New
+
n.a.
n.a.

$49,500

$64,000

$93,000

n.a.

$801,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$100,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

146

New
+
6%
6%

$19,750 - $39,750

$33,000

$58,000

n.a.

$684,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$1,015,000

$xxx,xxx

40.2%

xx%

n.a.

n.a.

xx%

n.a.

32

New
+
78%
78%

$49,500

$90,000

$168,000

n.a.

$1,069,000

$xxx,xxx

46.5%

xx%

n.a.

14.1%

xx%

n.a.

114

New
+
20%
20%

$49,500

$100,000

$181,000

n.a.

$1,328,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$50,000

$255,000

$1,346,000

n.a.

$873,000

$xxx,xxx

40.5%

xx%

n.a.

17.9%

xx%

n.a.

180

New
+
49%
49%

$55,000

$95,000

$172,000

n.a.

$1,010,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$80,000

$169,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
250%
250%

$32,500

$43,000

$102,000

n.a.

$523,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
25%
25%

$49,500

$82,000

$132,000

n.a.

$550,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

57

New
+
12%
12%

$49,000

$97,000

$149,000

n.a.

$921,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

224

New
+
1%
1%

$50,000

$122,000

$178,000

n.a.

$728,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

614

New
+
1%
1%

$54,000

$113,000

$157,000

n.a.

$2,094,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$129,000

$319,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
42%
42%

$49,500

$95,000

$171,000

n.a.

$367,000

$xxx,xxx

n.a.

xx%

n.a.

27.6%

xx%

n.a.

238

New
+
22%
22%

$50,000

$127,000

$219,000

n.a.

$1,134,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
63%
63%

$47,500

$91,000

$133,000

n.a.

$557,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
30%
30%

$49,000

$219,000

$324,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
57%
57%

$49,700

$93,000

$205,000

n.a.

$468,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
67%
67%

$60,000

$385,000

$462,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
50%
50%

$49,500

$111,000

$166,000

n.a.

$1,443,000

$xxx,xxx

34.2%

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
1700%
1700%

$59,500

$150,000

$280,000

n.a.

$1,012,000

$xxx,xxx

35.2%

xx%

n.a.

14.9%

xx%

n.a.

122

New
+
56%
56%

$49,500

$54,000

$234,000

n.a.

$747,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

550

New
+
21%
21%

$52,500

$78,000

$159,000

n.a.

$986,000

$xxx,xxx

52.0%

xx%

n.a.

n.a.

xx%

n.a.

248

New
+
14%
14%

$59,000

$73,000

$164,000

n.a.

$806,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

355

New
+
13%
13%

$55,000

$149,000

$201,000

n.a.

$1,312,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

202

New
+
19%
19%

$55,000

$95,000

$177,000

n.a.

$734,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

25

New
+
32%
32%

$55,000

$106,000

$226,000

n.a.

$332,000

$xxx,xxx

48.2%

xx%

n.a.

14.1%

xx%

n.a.

73

New
+
46%
46%

$72,000

$119,000

$216,000

n.a.

$325,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

11

New
+
0%
0%

$47,500

$86,000

$110,000

n.a.

$1,059,000

$xxx,xxx

50.6%

xx%

n.a.

25.1%

xx%

n.a.

539

New
+
1%
1%

$51,950

$125,000

$171,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

539

New
+
9%
9%

$49,500

$92,000

$165,000

n.a.

$1,342,000

$xxx,xxx

44.4%

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
500%
500%

$52,000

$99,000

$164,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
100%
100%

$60,000

$112,000

$199,000

n.a.

$204,000

$xxx,xxx

41.1%

xx%

n.a.

n.a.

xx%

n.a.

176

New
+
18%
18%

$55,000

$117,000

$305,000

n.a.

$1,392,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
160%
160%

$49,000

$92,000

$137,000

n.a.

$528,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

344

New
+
13%
13%

$49,900

$36,000

$163,000

n.a.

$562,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
86%
86%

$69,500

$40,000

$290,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
0%
0%

$60,000

$158,000

$313,000

n.a.

$435,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
-14%
-14%

$44,500

$52,000

$238,000

n.a.

$1,249,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training

Touching Hearts provides a comprehensive suite of training programs to equip franchisees and their teams for successful operations. These are the key programs outlined:

  1. Initial Training Program: This mandatory one-week intensive program is offered to a Principal Owner and a General Manager (or designated employee). It includes online tutorials, classroom sessions, and on-site training covering business operations, approved services, marketing, cost control, and more. The training is typically held at the corporate headquarters in Minneapolis or another designated location.
  2. Supplemental and Refresher Training: Every calendar year, the franchisor may require the General Manager, Principal Owner, and selected employees to complete additional training programs. These programs are subject to fees and reimbursement of related costs incurred by the franchisor.
  3. Training Material and Resources: The training incorporates the Operations Manual, various specialist guides (marketing, insurance, HR/payroll), online IT training, and employee training packets. These resources are used both during initial instruction and for ongoing reference.
  4. Substitute and Replacement Training: If a designated trainee fails to meet qualifications or if a managerial change occurs, a substitute must attend and complete the training program at the franchisee’s expense. This ensures that all leadership remains compliant with current operational standards.

Territory Protection

Touching Hearts grants franchisees a Protected Territory where no other Touching Hearts franchise will be established during the agreement term. Franchisees must operate and market only within this area unless given written consent to act outside it. This protection remains even if the local population grows.

However, the territory is not exclusive. The franchisor can operate or license services via other channels, including online platforms, within the territory. If franchisees fail to meet sales targets, the franchisor may revoke territorial rights.

Competitors

2nd Family

2nd Family is a senior care franchise offering in-home care services such as companionship, personal care, and medication management with a focus on family values.

Franchisees

?

6
+
100%
100%
Investment

?

$112,000 - $199,000
Senior Care
In-home care

Options For Senior America

Options For Senior America provides in-home care services for seniors, offering personalized support and assistance to help them maintain independence and quality of life.

Franchisees

?

11
+
0%
0%
Investment

?

$86,000 - $110,000
Senior Care
In-home care

Executive Care Your Home Care Company

Executive Care Your Home Care Company offers in-home care services, focusing on personalized medical and non-medical support for seniors. Their dedicated team ensures compassionate, quality care.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000
Senior Care
In-home care

Signal Health Group

Signal Health Group delivers in-home care services, specializing in medical and non-medical support for seniors. Their team ensures compassionate care for those in need of personalized healthcare assistance.

Franchisees

?

13
+
86%
86%
Investment

?

$40,000 - $290,000
Senior Care
In-home care

One You Love Homecare

One You Love Homecare provides in-home senior care services, helping families care for loved ones. Franchisees receive training, marketing support, and operational guidance to grow their business in the senior care market.

Franchisees

?

17
+
42%
42%
Investment

?

$95,000 - $171,000
Senior Care
In-home care

Executive Home Care

Executive Home Care offers non-medical home care services for seniors. Franchisees benefit from a comprehensive support system, including training, marketing, and business management tools.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000
Senior Care
In-home care
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