Training 

The franchisor ensures that franchisees receive thorough training, encompassing both initial and ongoing programs, to guarantee the effective operation and management of the franchise. Here’s a breakdown of the training provided:

Initial Training

The franchisor delivers an initial training program for crucial roles such as the Designated Managing Owner, Designated Managing Chiropractor, Designated Office Manager, Designated Marketing Coordinator, and other staff members as requested by the franchisee.

This training addresses vital components of franchise operations, including administrative procedures, sales and marketing techniques, financial controls, quality standards maintenance, customer service strategies, and record-keeping. This initial training is covered by the franchise fee, although franchisees are responsible for their own travel and accommodation expenses.

Ongoing Training

Beyond the initial training, the franchisor offers ongoing training programs or seminars to keep franchise staff abreast of new practices, technologies, and standards within the franchise system.

Territory Protection

The franchisor provides franchisees with a protected territory known as the "Area of Primary Responsibility," which is mutually determined by both parties and generally covers a radius of 3 or more miles from the approved location.

Within this specified area, the franchisee is required to operate their The Wellness Way Clinic and restrict all direct marketing, advertising, and business activities to within this territory.

As long as the franchise agreement is active and the franchisee is not in breach of any terms, the franchisor agrees not to limit or alter the boundaries of the franchisee's Area of Primary Responsibility.