OsteoStrong: Revolutionizing Skeletal Strength and Wellness

Established in 2011 in Houston, Texas, OsteoStrong is a wellness franchise specializing in skeletal strength conditioning. The company began franchising in 2012 and has since expanded to over 100 locations across the United States and internationally.

OsteoStrong offers a unique system designed to improve bone density, balance, and overall strength through a process known as osteogenic loading. This method involves brief, once-weekly sessions that apply controlled pressure to stimulate bone growth and enhance musculoskeletal health.

The brand differentiates itself by providing a non-pharmaceutical, efficient approach to strengthening the skeletal system, appealing to individuals seeking to improve their physical health and performance.

Training

The type of training provided by a franchisor typically includes the following components:

1. Initial Training Program
   Franchisors often provide comprehensive initial training to franchisees before the launch of their business. This training usually covers:
   • Business Operations: Instructions on daily management, customer service, and operational workflows.
   • Product/Service Knowledge: Detailed understanding of the products or services offered by the franchise.
   • Brand Standards: Training on maintaining the quality and consistency associated with the franchise brand.
   • Software and Technology: Guidance on using proprietary systems or software for operations, inventory, or sales management.
2. On-Site Training
   Some franchisors offer on-site support and training during the initial setup or launch period. This includes assistance in:
   • Staff training
   • Store setup and layout optimization
   • Operational troubleshooting during the opening days.
3. Ongoing Training and Support
   Franchisors typically provide ongoing training to ensure franchisees stay updated with industry trends and business improvements. This might include:
   • New product or service launches
   • Marketing strategies and campaigns
   • Updates to operational procedures or technology
4. Specialized Training for Staff
   Training programs are often extended to the franchisee’s employees. This can include:
   • Customer interaction protocols
   • Product-specific handling or preparation techniques
   • Compliance with local regulations and franchise standards.

Territory Protection

OsteoStrong does not offer territory protection to its franchisees. This means that franchisees may not have exclusive rights to operate within a specific geographic area, and the franchisor could potentially establish additional locations nearby.

Prospective franchisees should carefully review the Franchise Disclosure Document (FDD) to fully understand the implications of this policy.