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Nowlogy Clinic Franchise FDD, Costs & Fees (2025)

Nowlogy Clinic is a mental health franchise offering assessments, coaching, and therapy by doctoral-level psychologists, serving adults and families seeking evidence-based care, and known for specialist-led outpatient services, strong training pathways, and opportunities to open locally branded clinics.

KEY FRANCHISE STATS

Franchisees

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0
+
n.a.
n.a.
Franchise fee

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$40,000
Investment

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$37,000 - $262,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.

Nowlogy Clinic is a mental health franchise focused on delivering outpatient psychological care and counseling services. The brand provides access to doctoral-level clinicians offering therapy for anxiety, depression, stress, trauma, and other behavioral health needs.

Services are delivered through in-person sessions and telehealth, allowing clinics to serve both local and multi-state clients. The model is designed to expand access to high-quality mental health care while maintaining clinical excellence.

The franchise was founded in 2024 by experienced mental health and business professionals with a background in operating successful therapy clinics. Nowlogy Clinic was originally established in Hastings, Minnesota, where the concept was developed and refined.

The company is headquartered in Hastings, Minnesota, and began franchising in late 2024 following early operational success. The first franchise clinic opened in 2025, marking the brand’s formal expansion into franchising.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Nowlogy Clinic offers 2 types of franchises:

Franchise Format Estimated Initial Investment
Nowlogy franchised business $71,200 to $262,100
Nowlogy franchised business converted from an existing clinic $36,500 to $157,100

We are summarizing below the main costs associated with opening a Nowlogy franchised business.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $40,000
Interior Design / Leasehold Improvements $2,500 to $50,000
Utility and Security Deposits $1,000 to $1,500
Signage – Interior and Exterior $2,500 to $5,000
Furniture and Fixtures $10,000 to $50,000
EHR System, Software and Computers $3,000 to $29,600
Business Licenses and Permits $200 to $3,000
Professional Fees $2,500 to $20,000
Business Insurance $1,000 to $3,000
Training Expenses $2,500 to $5,000
Grand Opening Marketing $1,000 to $5,000
Additional Funds (3 months) $5,000 to $50,000
Total $71,200 to $262,100

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Nowlogy Clinic offers 2 types of franchises:

Franchise Format Estimated Initial Investment
Nowlogy franchised business $71,200 to $262,100
Nowlogy franchised business converted from an existing clinic $36,500 to $157,100

We are summarizing below the main costs associated with opening a Nowlogy franchised business.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $40,000
Interior Design / Leasehold Improvements $2,500 to $50,000
Utility and Security Deposits $1,000 to $1,500
Signage – Interior and Exterior $2,500 to $5,000
Furniture and Fixtures $10,000 to $50,000
EHR System, Software and Computers $3,000 to $29,600
Business Licenses and Permits $200 to $3,000
Professional Fees $2,500 to $20,000
Business Insurance $1,000 to $3,000
Training Expenses $2,500 to $5,000
Grand Opening Marketing $1,000 to $5,000
Additional Funds (3 months) $5,000 to $50,000
Total $71,200 to $262,100

Franchise Disclosure Document

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Number of units

Training

Nowlogy Clinic provides a structured and mandatory training program to prepare franchisees and their staff for successful operation. The franchisor’s training programs are outlined as follows:

  1. Initial Training Program: This program is mandatory for the Operating Partner and Clinic Director and is included in the Initial Franchise Fee for two attendees. It is held in Hastings, Minnesota over a one-week period and includes classroom instruction and hands-on training covering compliance, operations, technology, brand standards, billing, customer service, and more.
  2. Training Materials and Onboarding: Franchisees receive an Operations Manual and onboarding package that includes specifications for design, construction, equipment, and marketing support. These materials are complemented by audio, video, and software tools provided during the training.
  3. Remedial and Additional Training: The franchisor may require remedial or additional training for the Operating Partner, Clinic Director, or Owners, especially if they are in default or need further development. The franchisee must cover all expenses related to such training, including travel and meals for franchisor personnel.

Territory Protection

Nowlogy Clinic provides each franchisee with a designated geographic “Territory” within which no other Nowlogy Clinic—franchised or company-owned—will be established.

Typically, this Protected Territory extends about 15 miles in suburban or rural areas and may shrink to a five-block radius in urban environments. The franchisee is allowed to solicit clients outside this area, but use of channels like telemarketing, internet sales, or other forms of direct marketing outside the Territory requires prior approval.

However, this protection is limited. Nowlogy Clinic explicitly states that it does not guarantee exclusivity against all competition within the Territory. The franchisor and other franchisees may still market or advertise in the area, especially if their campaigns are of a general nature (e.g., general newspaper ads or social media).

Competitors

Below are some of

Nowlogy Clinic

key competitors in the

Other Healthcare

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

0

New
+
n.a.
n.a.

$40,000

$37,000

$262,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Nowlogy Clinic

Nowlogy Clinic is a mental health franchise offering assessments, coaching, and therapy by doctoral-level psychologists, serving adults and families seeking evidence-based care, and known for specialist-led outpatient services, strong training pathways, and opportunities to open locally branded clinics.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$37,000 - $262,000

MD Hyperbaric

MD Hyperbaric is a medical wellness franchise offering hyperbaric oxygen therapy for recovery, wellness, and complex conditions, serving athletes, executives, and patients, and known for medically supervised HBOT centers, turnkey clinic models, and protocols inspired by hospital-grade treatment standards.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$130,000 - $524,000

G.L.O.M. Global

G.L.O.M. Global is a behavioral health and transitional-care franchise offering residential programs, outpatient therapy, and case management, serving adults needing mental health and substance-use support, and known for faith-informed, person-centered care designed to impact local communities at scale.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$116,000 - $718,000

Autism Care Therapy

Autism Care Therapy is a pediatric ABA clinic franchise offering Applied Behavior Analysis, speech, and occupational therapy, serving children and adolescents on the autism spectrum, and known for clinic-based programs, family training, and multidisciplinary services led by experienced clinicians.

Franchisees

?

3
+
50%
50%
Investment

?

$338,000 - $734,000

Lifeologie

Lifeologie is a mental health counseling franchise offering individual, couples, and family therapy services, serving communities seeking accessible behavioral healthcare, and known for a collaborative, multi-specialty counseling model, low-overhead group practice framework, and business and clinical support for franchise owners.

Franchisees

?

15
+
-6%
-6%
Investment

?

$134,000 - $349,000

Oliver's Nannies

Oliver’s Nannies is a childcare services franchise offering in-home nanny placement, on-demand staffing and family-support services, serving working parents and families, and known for rigorous screening, personalised matches and strong training protocols.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$62,000 - $103,000

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