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Cereset Franchise FDD, Costs & Fees (2025)

Cereset is a wellness franchise offering a brain-based technology that aims to improve sleep, stress management, and overall well-being.

Cereset is a wellness franchise that specializes in brain health, offering a non-invasive, drug-free technology designed to help individuals manage stress, improve sleep, and achieve overall brain harmony. Founded in 2004 by Lee Gerdes in Scottsdale, Arizona, Cereset began franchising in 2018. The company is headquartered in Scottsdale.

Cereset differentiates itself from the competition through its unique and patented BrainEcho™ technology, which uses sound to assist the brain in resetting itself to a more balanced state.

This innovative approach has positioned Cereset as a leader in the brain wellness sector, offering services that cater to a wide range of clients, from those with sleep disorders to individuals recovering from trauma.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
Startup Package $34,500 - $63,500
Initial Training Fee $2,500 - $10,000
Initial Training Expenses $0 - $6,000
Lease Deposit & Rent (3 Months) $4,000 - $12,000
Build Out & Improvements $1,000 - $10,000
Signage $3,000 - $10,000
Equipment (excluding equipment in startup package) $5,200 - $6,200
Decorating, Furniture & Furnishings $2,000 - $8,000
Miscellaneous Office Supplies $500
Grand Opening Advertising $2,000 - $5,000
Utility Deposits, Business Licenses & Prepaid Expenses $200 - $400
Professional Fees $1,500 - $6,500
Insurance Premium (12 months) $2,500 - $3,500
Additional Funds (3 months) $9,000 - $50,000
Total Estimated Initial Investment $102,900 - $226,600
Type of Expenditure Amount
Initial Franchise Fee $35,000
Startup Package $34,500 - $63,500
Initial Training Fee $2,500 - $10,000
Initial Training Expenses $0 - $6,000
Lease Deposit & Rent (3 Months) $4,000 - $12,000
Build Out & Improvements $1,000 - $10,000
Signage $3,000 - $10,000
Equipment (excluding equipment in startup package) $5,200 - $6,200
Decorating, Furniture & Furnishings $2,000 - $8,000
Miscellaneous Office Supplies $500
Grand Opening Advertising $2,000 - $5,000
Utility Deposits, Business Licenses & Prepaid Expenses $200 - $400
Professional Fees $1,500 - $6,500
Insurance Premium (12 months) $2,500 - $3,500
Additional Funds (3 months) $9,000 - $50,000
Total Estimated Initial Investment $102,900 - $226,600

Cereset

2025

Franchise Disclosure Document

Number of units

Training 

Cereset provides a comprehensive training program designed to equip franchisees with the knowledge and skills needed to operate their centers effectively. The training covers several key areas:

  1. Technical Training: Franchisees receive detailed instruction on the proprietary BrainEcho™ technology, including how to operate the specialized equipment, interpret data, and facilitate client sessions. This ensures that franchisees are fully capable of delivering the Cereset experience to clients.
  2. Business Operations: The training also includes guidance on the day-to-day operations of a Cereset center. This covers aspects such as client management, scheduling, financial management, and maintaining compliance with Cereset's operational standards.
  3. Sales and Marketing: Franchisees are trained in Cereset's marketing strategies, which include both national and local marketing efforts. This training helps franchisees understand how to attract and retain clients, leveraging the unique selling points of the Cereset brand.
  4. Ongoing Support: After the initial training, Cereset provides continuous support, including refresher courses, updates on new technology or procedures, and access to a support network of other franchisees and corporate staff. This ongoing support helps ensure that franchisees stay up-to-date with the latest practices and can resolve any operational challenges they may encounter

Territory Protection

Cereset franchise offers territory protection to its franchisees, ensuring that each franchisee has a defined geographical area where they have exclusive rights to operate. This territory is typically based on the population size within the designated area, which helps to prevent market saturation and ensures that franchisees have sufficient opportunities to attract and retain clients. 

This protection is designed to support the success of each franchise location by reducing direct competition from other Cereset centers within the same region​.

By providing this population-based territory protection, Cereset aims to create a balanced and fair environment for its franchisees, allowing them to build and grow their business with confidence.

Competitors

Below are some of

Cereset

key competitors in the

Other Healthcare

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

58

New
+
29%
29%

$35,000

$103,000

$227,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Lifeologie

Lifeologie is a mental health counseling franchise offering individual, couples, and family therapy services, serving communities seeking accessible behavioral healthcare, and known for a collaborative, multi-specialty counseling model, low-overhead group practice framework, and business and clinical support for franchise owners.

Franchisees

?

15
+
-6%
-6%
Investment

?

$134,000 - $349,000

Oliver's Nannies

Oliver’s Nannies is a childcare services franchise offering in-home nanny placement, on-demand staffing and family-support services, serving working parents and families, and known for rigorous screening, personalised matches and strong training protocols.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$62,000 - $103,000

Hear Again America

Hear Again America is a hearing care franchise offering hearing evaluations, hearing aid fittings, and audiology services to help patients improve their quality of life.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$179,000 - $318,000

Lice Lifters

Lice Lifters is a health services franchise specializing in head lice treatment and removal, using non-toxic products and a proven process to eliminate lice safely and effectively.

Franchisees

?

4
+
0%
0%
Investment

?

$68,000 - $80,000

Essential Speech and ABA Therapy

Essential Speech and ABA Therapy is a healthcare franchise providing speech therapy and applied behavior analysis services to children with developmental delays, autism, and communication disorders.

Franchisees

?

4
+
n.a.
n.a.
Investment

?

$209,000 - $669,000

The Sensory Club

The Sensory Club offers sensory-friendly play and learning experiences for children with sensory processing challenges, providing a supportive environment for exploration.

Franchisees

?

4
+
0%
0%
Investment

?

$151,000 - $208,000

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