Cereset is a wellness franchise that specializes in brain health, offering a non-invasive, drug-free technology designed to help individuals manage stress, improve sleep, and achieve overall brain harmony. Founded in 2004 by Lee Gerdes in Scottsdale, Arizona, Cereset began franchising in 2018. The company is headquartered in Scottsdale.

Cereset differentiates itself from the competition through its unique and patented BrainEcho™ technology, which uses sound to assist the brain in resetting itself to a more balanced state.

This innovative approach has positioned Cereset as a leader in the brain wellness sector, offering services that cater to a wide range of clients, from those with sleep disorders to individuals recovering from trauma.

Training 

Cereset provides a comprehensive training program designed to equip franchisees with the knowledge and skills needed to operate their centers effectively. The training covers several key areas:

1. Technical Training: Franchisees receive detailed instruction on the proprietary BrainEcho™ technology, including how to operate the specialized equipment, interpret data, and facilitate client sessions. This ensures that franchisees are fully capable of delivering the Cereset experience to clients.
2. Business Operations: The training also includes guidance on the day-to-day operations of a Cereset center. This covers aspects such as client management, scheduling, financial management, and maintaining compliance with Cereset's operational standards.
3. Sales and Marketing: Franchisees are trained in Cereset's marketing strategies, which include both national and local marketing efforts. This training helps franchisees understand how to attract and retain clients, leveraging the unique selling points of the Cereset brand.
4. Ongoing Support: After the initial training, Cereset provides continuous support, including refresher courses, updates on new technology or procedures, and access to a support network of other franchisees and corporate staff. This ongoing support helps ensure that franchisees stay up-to-date with the latest practices and can resolve any operational challenges they may encounter

Territory Protection

Cereset franchise offers territory protection to its franchisees, ensuring that each franchisee has a defined geographical area where they have exclusive rights to operate. This territory is typically based on the population size within the designated area, which helps to prevent market saturation and ensures that franchisees have sufficient opportunities to attract and retain clients. 

This protection is designed to support the success of each franchise location by reducing direct competition from other Cereset centers within the same region​.

By providing this population-based territory protection, Cereset aims to create a balanced and fair environment for its franchisees, allowing them to build and grow their business with confidence.