

Cereset is a wellness franchise that specializes in brain health, offering a non-invasive, drug-free technology designed to help individuals manage stress, improve sleep, and achieve overall brain harmony. Founded in 2004 by Lee Gerdes in Scottsdale, Arizona, Cereset began franchising in 2018. The company is headquartered in Scottsdale.
Cereset differentiates itself from the competition through its unique and patented BrainEcho™ technology, which uses sound to assist the brain in resetting itself to a more balanced state.
This innovative approach has positioned Cereset as a leader in the brain wellness sector, offering services that cater to a wide range of clients, from those with sleep disorders to individuals recovering from trauma.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Cereset provides a comprehensive training program designed to equip franchisees with the knowledge and skills needed to operate their centers effectively. The training covers several key areas:
Cereset franchise offers territory protection to its franchisees, ensuring that each franchisee has a defined geographical area where they have exclusive rights to operate. This territory is typically based on the population size within the designated area, which helps to prevent market saturation and ensures that franchisees have sufficient opportunities to attract and retain clients.
This protection is designed to support the success of each franchise location by reducing direct competition from other Cereset centers within the same region.
By providing this population-based territory protection, Cereset aims to create a balanced and fair environment for its franchisees, allowing them to build and grow their business with confidence.
Below are some of
Cereset
key competitors in the
Other Healthcare
sector.

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Lifeologie is a mental health counseling franchise offering individual, couples, and family therapy services, serving communities seeking accessible behavioral healthcare, and known for a collaborative, multi-specialty counseling model, low-overhead group practice framework, and business and clinical support for franchise owners.
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Oliver’s Nannies is a childcare services franchise offering in-home nanny placement, on-demand staffing and family-support services, serving working parents and families, and known for rigorous screening, personalised matches and strong training protocols.
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Lice Lifters is a health services franchise specializing in head lice treatment and removal, using non-toxic products and a proven process to eliminate lice safely and effectively.
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Essential Speech and ABA Therapy is a healthcare franchise providing speech therapy and applied behavior analysis services to children with developmental delays, autism, and communication disorders.
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The Sensory Club offers sensory-friendly play and learning experiences for children with sensory processing challenges, providing a supportive environment for exploration.
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