Relax The Back, founded in 1984, has become a prominent name in the health and wellness sector, focusing on products designed to relieve back and neck pain.

As the leading specialty retailer in this niche, it offers a unique opportunity for entrepreneurs who are keen on enhancing their customers' quality of life through specialized wellness products.

The brand's dedication to improving overall well-being has fueled its success in an industry growing at an annual rate of 8-10%, with revenues surpassing $4.5 trillion. Relax The Back's franchise model emphasizes simplicity and profitability, enabling franchisees to meet the high demand for ergonomic and back care solutions.

With the wellness industry continuing to expand, a Relax The Back franchise presents a promising opportunity for both personal and financial success.

Training 

The franchisor offers a comprehensive initial training program for the franchisee and their initial store manager, ensuring they are fully prepared to operate a Relax The Back Store.

This training must be satisfactorily completed before the store begins operations. Additionally, any subsequent managers and supervisory personnel are required to successfully complete this training program prior to assuming their roles in managing the store.

Training sessions are scheduled by the franchisor and may include both in-person and virtual components. The cost of this training is included in the initial franchise fee. However, the franchisee is responsible for any associated expenses such as travel, lodging, meals, and incidental costs. The franchisor may also mandate additional training sessions or conventions, which may incur an additional fee.

As part of ongoing support, the franchisor may provide annual training sessions either at the franchisee’s store or virtually. These sessions are designed to ensure the delivery of approved products and adherence to the System's customer service standards.

Territory Protection

The franchisor does not grant exclusive territory rights to franchisees. As per the franchise agreement, franchisees are not entitled to exclusive territories and may encounter competition from other franchisees, franchisor-owned outlets, or other distribution channels and competitive brands managed by the franchisor.

Nonetheless, franchisees who comply with the Franchise Agreement are granted a protected territory as defined in the agreement. This territory is determined based on geographic, market, population, and other relevant factors, aligned with the franchisor's overall development strategy.