The Sensory Club Franchise FDD, Costs & Fees (2025)

The Sensory Club offers sensory-friendly play and learning experiences for children with sensory processing challenges, providing a supportive environment for exploration.

Established in 2016 in Wisconsin, The Sensory Club is a pioneering franchise dedicated to providing sensory experiences for individuals of all ages, particularly those with sensory processing challenges. The company is headquartered in Pewaukee, Wisconsin, and began offering franchise opportunities in February 2021.

Franchisees operate health clubs equipped with sensory gyms and multi-sensory environments, offering therapeutic equipment and controlled sensory stimulation tailored to a wide range of needs. The Sensory Club’s mission is to create inclusive, welcoming environments where members can explore and satisfy their sensory needs in a safe and supportive setting.

These clubs are designed to serve children, teens, adults, and seniors with sensory processing disorders, autism spectrum disorder, ADHD, and other related conditions. Each location is carefully designed to offer both active and calming spaces that cater to individual preferences and therapeutic goals.

What sets The Sensory Club apart from other businesses is its unique combination of health club structure with a therapeutic focus. In addition to open gym time, clubs offer a variety of services including birthday party hosting, group field trips, and specialized events.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000 - $50,000
Travel and Living Expenses While Training $750 - $1,500
Real Estate and Improvements $80,750 – $116,500
Furniture and Misc. Equipment $3,000 – $4,000
Supplies $2,800 – $3,300
Computer $1,500 – $2,000
Signs $500 – $5,000
Advertising $500 – $1,000
Deposits $500 - $5,000
Insurance $1,500 – $2,000
Sensory Equipment $32,500 - $40,000
Additional Funds – 3 Months $1,500 – $3,000
Estimated Range $150,800 – $207,800
Type of Expenditure Amount
Initial Franchise Fee $25,000 - $50,000
Travel and Living Expenses While Training $750 - $1,500
Real Estate and Improvements $80,750 – $116,500
Furniture and Misc. Equipment $3,000 – $4,000
Supplies $2,800 – $3,300
Computer $1,500 – $2,000
Signs $500 – $5,000
Advertising $500 – $1,000
Deposits $500 - $5,000
Insurance $1,500 – $2,000
Sensory Equipment $32,500 - $40,000
Additional Funds – 3 Months $1,500 – $3,000
Estimated Range $150,800 – $207,800

Franchise Disclosure Document

Number of units

Training

The Sensory Club franchise provides a structured training program for new franchisees and their designated managers, designed to ensure consistent operation across all locations. The training includes both classroom and on-the-job components, as outlined below:

  1. Initial Franchisee Training Course
    This is a mandatory 7-hour session conducted approximately 30 to 60 days prior to the club’s opening. It must be completed to the Franchisor’s satisfaction. If a franchisee registers and does not attend or cancels with less than 30 days' notice, a $500 fee applies. The training is conducted by The Sensory Club instructor and can take place at the Delafield, Wisconsin headquarters or another location designated by the Franchisor. The training is free, but franchisees bear their own travel and incidental expenses.
  2. Training Topics and Hours
    • Day-to-Day Operation: 2.0 hours of classroom training
    • Use of the Wellness Living System: 3.0 hours of classroom training
    • Cleaning: 0.5 hours of classroom training
    • Government Contracts: 0.5 hours of classroom training
    • Business Development: 1.0 hour of classroom training
    All sessions are held in Delafield, WI. There are no on-the-job training hours specified for these topics.

Territory Protection

The Sensory Club grants franchisees a “Protected Territory” where no other Sensory Club locations can be opened, as long as the franchisee remains in compliance with the agreement. This exclusivity applies only to physical locations, not customer solicitation.

Other franchisees and the Franchisor may still market to or serve customers within your territory. If you breach the agreement, the Franchisor may revoke or reduce your territorial protection.

Competitors

Below are some of

The Sensory Club

key competitors in the

Other Healthcare

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

4

New
+
0%
0%

$25,000

$151,000

$208,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Hear Again America

Hear Again America is a hearing care franchise offering hearing evaluations, hearing aid fittings, and audiology services to help patients improve their quality of life.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$179,000 - $318,000

Lice Lifters

Lice Lifters is a health services franchise specializing in head lice treatment and removal, using non-toxic products and a proven process to eliminate lice safely and effectively.

Franchisees

?

4
+
0%
0%
Investment

?

$68,000 - $80,000

The Sensory Club

The Sensory Club offers sensory-friendly play and learning experiences for children with sensory processing challenges, providing a supportive environment for exploration.

Franchisees

?

4
+
0%
0%
Investment

?

$151,000 - $208,000

Pritikin ICR

Pritikin ICR offers fitness and wellness programs that focus on improving cardiovascular health and overall well-being through exercise and nutrition.

Franchisees

?

145
+
63%
63%
Investment

?

$6,000 - $52,000

OsteoStrong

OsteoStrong offers skeletal strengthening programs using advanced technology, promoting bone health and strength for individuals seeking improved mobility.

Franchisees

?

132
+
21%
21%
Investment

?

$276,000 - $616,000

Nora Mental Health

Nora Mental Health provides mental health counseling and therapy services, offering compassionate and personalized support for individuals and families.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$82,000 - $206,000