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The Pretzel Twister is a gourmet soft pretzel franchise known for its hand-rolled, oven-baked pretzels made from an exclusive Pennsylvania Dutch recipe.
Founded in 1993, the company began franchising in 1998 and is currently headquartered in New Hill, North Carolina.
The franchise offers a wide selection of soft pretzels in unique flavors, along with fresh-squeezed lemonade, frozen fruit smoothies, and soft drinks.
Its products are made with all-natural ingredients and contain no preservatives, ensuring a wholesome snacking experience. This focus on quality ingredients appeals to health-conscious consumers looking for indulgent yet cleaner food options.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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The Pretzel Twister offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Food Truck Pretzel Twister Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
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For more information, see our plans here.
The Pretzel Twister franchise offers a structured training program to ensure franchisees and their staff are prepared to operate effectively. Here are the key training components:
The Pretzel Twister grants exclusive territory to mall-based franchises, limiting other franchises from operating within the same mall, center, or store. For food trucks, a non-exclusive protected territory is provided, which prevents overlap unless the franchisor deems another franchisee better suited to serve a specific customer or event.
However, the franchisor reserves the right to sell or license products through supermarkets, online platforms, and other retail channels, even within a franchisee’s territory. Franchisees do not receive compensation from these alternative sales.
Below are some of
The Pretzel Twister
key competitors in the
Baked Goods
sector.

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PopUp Bagels is a next-generation bagel franchise offering hot, unsliced bagels and creative schmears, serving social, share-focused customers, and known for its “Grip, Rip and Dip” experience, limited-drop batches, and rapidly growing multi-state expansion.
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Gordo's Bubble Waffles is a dessert café franchise offering Hong Kong–style bubble waffles, ice cream, and drinks, serving students, families, and late-night snackers, and known for customizable creations, colorful toppings, and playful, social-media-ready dessert experiences.
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Al Manakeesh is a Middle Eastern bakery-restaurant brand offering manakeesh flatbreads, shawarma, and Lebanese specialties, serving neighborhood diners and families, and known for freshly baked dough, traditional flavors, and casual, counter-service settings that highlight Levantine comfort food.
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Orange County Bagel is a quick-service restaurant franchise offering bagels, breakfast sandwiches, and coffee, serving morning commuters, families, and nearby offices, and known for kettle-boiled bagels, generous toppings, and neighborhood storefronts that become local favorites for breakfast and weekend brunch.
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Jars by Fabio Viviani is a dessert franchise offering layered gourmet sweets served in jars, serving dessert lovers, families, and event clients, and known for chef-designed recipes, eye-catching presentation, and an experiential dessert-bar atmosphere supported by strong branding partners.
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Golden Krust Caribbean Restaurant is a quick‐service franchise offering Caribbean-style patties, rotis, rice dishes and meals, serving diaspora communities and casual diners, and known for signature flavors, cultural brand heritage and growing franchise network.
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