The Pretzel Twister: Handcrafted Excellence in Gourmet Pretzels

The Pretzel Twister is a gourmet soft pretzel franchise known for its hand-rolled, oven-baked pretzels made from an exclusive Pennsylvania Dutch recipe.

Founded in 1993, the company began franchising in 1998 and is currently headquartered in New Hill, North Carolina.

The franchise offers a wide selection of soft pretzels in unique flavors, along with fresh-squeezed lemonade, frozen fruit smoothies, and soft drinks.

Its products are made with all-natural ingredients and contain no preservatives, ensuring a wholesome snacking experience. This focus on quality ingredients appeals to health-conscious consumers looking for indulgent yet cleaner food options.

Training

The Pretzel Twister franchise offers a structured training program to ensure franchisees and their staff are prepared to operate effectively. Here are the key training components:

1. Initial Training Program: Before opening, the franchisee or a designated manager must attend and complete a mandatory initial training program to the franchisor's satisfaction. This program currently runs for three days and is conducted both at the principal office and a franchised bakery near Cary, North Carolina.
2. Training for New Managers: Any new employees hired as managers after the initial setup are also required to attend and complete the franchisor's training program.
3. Ongoing and Additional Training: The franchisor may require attendance at additional training courses, seminars, or programs over time. These are provided at no instructional cost, though the franchisee is responsible for expenses like travel, meals, and lodging.
4. On-Site Pre-Opening and Opening Assistance: The franchisor provides supervision and support during the pre-opening and opening phases of the business as they deem necessary.

Territory Protection

The Pretzel Twister grants exclusive territory to mall-based franchises, limiting other franchises from operating within the same mall, center, or store. For food trucks, a non-exclusive protected territory is provided, which prevents overlap unless the franchisor deems another franchisee better suited to serve a specific customer or event.

However, the franchisor reserves the right to sell or license products through supermarkets, online platforms, and other retail channels, even within a franchisee’s territory. Franchisees do not receive compensation from these alternative sales.