The Pretzel Twister

The Pretzel Twister Franchise FDD, Costs & Fees (2025)

The Pretzel Twister serves freshly baked pretzels with a variety of flavors and dips, offering a delicious and satisfying snack option.

The Pretzel Twister is a gourmet soft pretzel franchise known for its hand-rolled, oven-baked pretzels made from an exclusive Pennsylvania Dutch recipe.

Founded in 1993, the company began franchising in 1998 and is currently headquartered in New Hill, North Carolina.

The franchise offers a wide selection of soft pretzels in unique flavors, along with fresh-squeezed lemonade, frozen fruit smoothies, and soft drinks.

Its products are made with all-natural ingredients and contain no preservatives, ensuring a wholesome snacking experience. This focus on quality ingredients appeals to health-conscious consumers looking for indulgent yet cleaner food options.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

The Pretzel Twister offers 2 types of franchises:

Franchise Type Initial Investment
Traditional Shopping Mall Pretzel Twister Franchise $121,700 to $220,000
Food Truck Pretzel Twister Franchise $317,800 to $338,800

We are summarizing below the main costs associated with opening a Food Truck Pretzel Twister Franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $25,000
Equipment and Outfitting Truck $189,800
Vehicle $89,000
Leasehold Improvements and Construction Costs $0
Opening Inventory and Start-up Supplies $7,500 to $15,000
Opening Advertising $500 to $2,500
Initial Training $500 to $2,000
Signage $0
Insurance $1,000 to $1,500
Professional Fees $500 to $2,500
Additional Funds for Three-Month Initial Phase $4,000 to $11,500
Total $317,800 to $338,800

The Pretzel Twister offers 2 types of franchises:

Franchise Type Initial Investment
Traditional Shopping Mall Pretzel Twister Franchise $121,700 to $220,000
Food Truck Pretzel Twister Franchise $317,800 to $338,800

We are summarizing below the main costs associated with opening a Food Truck Pretzel Twister Franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $25,000
Equipment and Outfitting Truck $189,800
Vehicle $89,000
Leasehold Improvements and Construction Costs $0
Opening Inventory and Start-up Supplies $7,500 to $15,000
Opening Advertising $500 to $2,500
Initial Training $500 to $2,000
Signage $0
Insurance $1,000 to $1,500
Professional Fees $500 to $2,500
Additional Funds for Three-Month Initial Phase $4,000 to $11,500
Total $317,800 to $338,800

Franchise Disclosure Document

Number of units

Training

The Pretzel Twister franchise offers a structured training program to ensure franchisees and their staff are prepared to operate effectively. Here are the key training components:

  1. Initial Training Program: Before opening, the franchisee or a designated manager must attend and complete a mandatory initial training program to the franchisor's satisfaction. This program currently runs for three days and is conducted both at the principal office and a franchised bakery near Cary, North Carolina.
  2. Training for New Managers: Any new employees hired as managers after the initial setup are also required to attend and complete the franchisor's training program.
  3. Ongoing and Additional Training: The franchisor may require attendance at additional training courses, seminars, or programs over time. These are provided at no instructional cost, though the franchisee is responsible for expenses like travel, meals, and lodging.

Territory Protection

The Pretzel Twister grants exclusive territory to mall-based franchises, limiting other franchises from operating within the same mall, center, or store. For food trucks, a non-exclusive protected territory is provided, which prevents overlap unless the franchisor deems another franchisee better suited to serve a specific customer or event.

However, the franchisor reserves the right to sell or license products through supermarkets, online platforms, and other retail channels, even within a franchisee’s territory. Franchisees do not receive compensation from these alternative sales.

Competitors

Below are some of

The Pretzel Twister

key competitors in the

Baked Goods

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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24

New
+
-14%
-14%

$25,000

$122,000

$339,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Golden Krust Caribbean Restaurant

Golden Krust Caribbean Restaurant is a quick‐service franchise offering Caribbean-style patties, rotis, rice dishes and meals, serving diaspora communities and casual diners, and known for signature flavors, cultural brand heritage and growing franchise network.

Franchisees

?

101
+
-6%
-6%
Investment

?

$213,000 - $776,000

MidnighTreats

MidnighTreats is a late-night food-truck or small-format franchise offering waffles, desserts and sweet-snacks on-demand, serving late-night crowds, event patrons, and dessert lovers, and known for mobile flexibility, viral menu appeal and lean startup model.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$133,000 - $296,000

Schmackary's

Schmackary’s is a gourmet cookie-and‐dessert franchise offering handmade cookies, ice cream sandwiches, and specialty treats, serving dessert lovers and gift buyers, and known for bold flavors, urban brand presence and experiential retail-tainment.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$267,000 - $657,000

BAGEL BOSS

BAGEL BOSS is a bagel-and-deli franchise offering New York–style bagels, breakfast sandwiches, deli items and coffee, serving morning commuters and families, and known for authentic bagel craft, strong local presence and franchise scalability.

Franchisees

?

18
+
64%
64%
Investment

?

$510,000 - $1,175,000

House of Bread

House of Bread is a bakery-café franchise offering freshly baked artisan breads, pastries, sandwiches and café meals, serving families and casual diners, and known for hand-crafted baking, community-driven brand and multi-stream revenue.

Franchisees

?

5
+
25%
25%
Investment

?

$198,000 - $584,000

Doughnuttery

Doughnuttery is a dessert-franchise offering hot mini doughnuts with proprietary sugar blends, serving dessert lovers across retail venues, and known for its visual “retail-tainment” experience, fresh made-on-site doughnuts and strong franchisor support.

Franchisees

?

1
+
0%
0%
Investment

?

$173,000 - $320,000