Schmackary’s is a gourmet cookie-and‐dessert franchise offering handmade cookies, ice cream sandwiches, and specialty treats, serving dessert lovers and gift buyers, and known for bold flavors, urban brand presence and experiential retail-tainment.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$30,000
Investment
?
$267,000 - $657,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Schmackary’sis a gourmet cookie franchise founded in 2012 in New York City by Zachary Schmahl. The brand started as a small bakery in the theatre district and quickly grew a cult following for its creative, scratch-made cookies.
It remains headquartered in New York City, where its flagship shop continues to attract both locals and Broadway performers. The company began franchising in 2022 after more than a decade of strong brand development and national recognition.
Its move into franchising was driven by high consumer demand, nationwide online sales, and a proven small-footprint retail model. Schmackary’s offers franchisees a concept built on consistent traffic, efficient operations, and strong brand loyalty.
The menu focuses on small-batch cookies, cookie cakes, bars, brownies, and rotating seasonal flavours. The bakery is known for its inventive combinations, blending classic favourites with bold, unexpected twists. Its products appeal to customers seeking premium desserts with personality and handcrafted quality.
Initial investment
The initial investment required for a Schmackary's franchise is
$267,000 - $657,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Delayed Opening Fee
$0 - $9,000
Your Training Expenses
$2,500 - $7,500
Management/Leadership Training
$1,000 - $3,000
Premises Deposits
$5,300 - $30,000
Rent – 3 months
$15,600 - $90,000
Design and Architect Fees
$3,000 - $8,000
On-Site Location Evaluation
$0 - $500
Leasehold Improvements, Construction and/or Remodeling
$75,000 - $245,000
Equipment, Furniture & Fixtures
$75,000 - $105,000
Interior and Exterior Signage
$5,000 - $15,000
Business Licenses and Permits
$250 - $1,500
Computer Systems
$2,500 - $8,000
Computer Systems – Installation and Training
$500 - $2,000
Initial Inventory to Begin Operating
$5,000 - $15,000
Professional Fees
$5,000 - $7,000
Grand Opening Advertising
$15,000
Insurance
$1,000 - $5,000
Ancillary Real Estate Costs
$5,000 - $25,000
Additional Funds – 3 months
$20,000 - $35,000
Total
$266,650 to $656,500
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Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Delayed Opening Fee
$0 - $9,000
Your Training Expenses
$2,500 - $7,500
Management/Leadership Training
$1,000 - $3,000
Premises Deposits
$5,300 - $30,000
Rent – 3 months
$15,600 - $90,000
Design and Architect Fees
$3,000 - $8,000
On-Site Location Evaluation
$0 - $500
Leasehold Improvements, Construction and/or Remodeling
$75,000 - $245,000
Equipment, Furniture & Fixtures
$75,000 - $105,000
Interior and Exterior Signage
$5,000 - $15,000
Business Licenses and Permits
$250 - $1,500
Computer Systems
$2,500 - $8,000
Computer Systems – Installation and Training
$500 - $2,000
Initial Inventory to Begin Operating
$5,000 - $15,000
Professional Fees
$5,000 - $7,000
Grand Opening Advertising
$15,000
Insurance
$1,000 - $5,000
Ancillary Real Estate Costs
$5,000 - $25,000
Additional Funds – 3 months
$20,000 - $35,000
Total
$266,650 to $656,500
Franchise Disclosure Document
Below is Schmackary's's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Schmackary's had 1 total units in 2024, of which 0 were franchised-owned and 1 company-owned.
Schmackary’s offers a comprehensive training program designed to ensure that franchisees and their management teams are well-prepared to operate their bakery in compliance with brand standards.
HQ Initial Training Program: This mandatory training must be completed by the Designated Controlling Principal, General Manager, and two Managers at least 60 days before the store opens. The program is held at the franchisor’s headquarters in New York or another designated location, and includes classroom and hands-on instruction. The Initial Franchise Fee covers the cost for three attendees, while additional participants are subject to per-person fees and related expenses such as travel and lodging.
Pre-Opening Assistance and Training: Around the opening date, a franchisor representative provides up to ten days of on-site support at the franchise location. This includes supervision and operational guidance to help launch the business. These costs are covered under the Initial Franchise Fee for the first unit only.
Ongoing and Additional Training: Franchisees are required to attend mandatory additional training sessions and possibly an annual convention or business meeting for up to five days per year. These may include new systems, procedures, or operational updates. While there is no base fee, all related costs including travel, lodging, meals, and any imposed tuition are the franchisee’s responsibility.
Territory Protection
Schmackary’s grants franchisees a defined territory in which they have the right to operate a single location. This territory is typically outlined using zip codes, streets, or a mapped boundary, with examples including a 2-mile radius in suburban areas or a 1/4-mile radius in urban markets.
During the term of the agreement and provided the franchisee is in good standing, the franchisor will not open or authorize another Schmackary’s location within that territory.
However, this protection is limited. Schmackary’s retains the right to use alternative distribution channels, such as online sales, grocery retail partnerships, or co-branding arrangements within the same territory.
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