Schmackary’s is a gourmet cookie franchise founded in 2012 in New York City by Zachary Schmahl. The brand started as a small bakery in the theatre district and quickly grew a cult following for its creative, scratch-made cookies.
It remains headquartered in New York City, where its flagship shop continues to attract both locals and Broadway performers. The company began franchising in 2022 after more than a decade of strong brand development and national recognition.
Its move into franchising was driven by high consumer demand, nationwide online sales, and a proven small-footprint retail model. Schmackary’s offers franchisees a concept built on consistent traffic, efficient operations, and strong brand loyalty.
The menu focuses on small-batch cookies, cookie cakes, bars, brownies, and rotating seasonal flavours. The bakery is known for its inventive combinations, blending classic favourites with bold, unexpected twists. Its products appeal to customers seeking premium desserts with personality and handcrafted quality.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Schmackary’s offers a comprehensive training program designed to ensure that franchisees and their management teams are well-prepared to operate their bakery in compliance with brand standards.
Schmackary’s grants franchisees a defined territory in which they have the right to operate a single location. This territory is typically outlined using zip codes, streets, or a mapped boundary, with examples including a 2-mile radius in suburban areas or a 1/4-mile radius in urban markets.
During the term of the agreement and provided the franchisee is in good standing, the franchisor will not open or authorize another Schmackary’s location within that territory.
However, this protection is limited. Schmackary’s retains the right to use alternative distribution channels, such as online sales, grocery retail partnerships, or co-branding arrangements within the same territory.
KEY FRANCHISE STATS
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