The Grounds Guys

The Grounds Guys Franchise FDD, Costs & Fees (2025)

The Grounds Guys offers professional landscaping and lawn care services, ensuring well-maintained and aesthetically pleasing outdoor spaces for residential and commercial properties.

Established originally as Sunshine Grounds Care in 1987, The Grounds Guys has evolved into a trusted name in full-service landscaping and lawn care. The brand underwent a transformation in 2010, reemerging under its current name and joining the portfolio of Neighborly—a prominent franchisor in the home services space.

Operating out of Waco, Texas, The Grounds Guys provides a wide array of services tailored to residential and commercial properties. Their offerings span routine lawn maintenance, custom landscape design and implementation, pest and weed management, seasonal lighting displays, snow and ice removal, and much more.

Since launching its franchise program in 2010, The Grounds Guys has seen steady growth, now operating in more than 220 locations throughout the U.S. and Canada. This expansion is a testament to the brand’s focus on delivering dependable, top-tier services through a professional and personable team.

What truly sets The Grounds Guys apart is its customer-first culture, embodied in its “C.A.R.E.S.” core values: delivering complete grounds care, tailoring creative solutions, providing real results through local professionals, ensuring an exceptional customer journey, and maintaining reliable, high-quality service.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000 – $35,000 + $350 per 1,000 additional population above minimum
Software Fee $1,920
Vehicle $7,000 – $82,000
Equipment, Supplies & Inventory $21,000 – $41,000
Insurance $1,200 – $3,000
Advertising & Promotional and Local Marketing Spending $550 – $15,000
Training, Travel, Lodging & Food $2,700 – $5,850
Deposits, Permits & Licenses $50 – $3,000
Professional Fees $150 – $2,000
Real Estate $0 – $6,000
Additional Funds - 3 Mo. $5,000 – $30,000
Totals $74,570 – $224,770 plus any additional franchise fee

Franchise Disclosure Document

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Competitors

Below are some of

The Grounds Guys

key competitors in the

Landscaping

sector.

Started franchising
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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
The Grounds Guys
2010
228
+
8%
8%
$35,000
5% - 6%

$75,000

-

$225,000

n.a.

$430,000

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n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2022
20
+
n.a.
n.a.
$59,500
6.50%

$154,000

-

$199,000

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n.a.

$68,000

n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2023
0
+
n.a.
n.a.
$45,000
7.00%

$122,000

-

$160,000

Upgrade

n.a.

$609,000

71.7%

n.a.

Upgrade

19.7%

n.a.

Upgrade
Upgrade
Upgrade
1976
23
+
0%
0%
$30,000 - $50,000
5.5% to 6.5%

$81,000

-

$108,000

Upgrade

n.a.

$1,302,000

88.2%

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
Yes
Upgrade
Yes
1987
210
+
0%
0%
$49,000
4% - 6%

$113,000

-

$200,000

Upgrade

n.a.

$976,000

n.a.

n.a.

Upgrade

15.3%

n.a.

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No
Upgrade
No
No
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No
2023
1
+
n.a.
n.a.
$59,500
6% - 8%

$161,000

-

$227,000

Upgrade

n.a.

$1,681,000

32.6%

n.a.

Upgrade

13.5%

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
1977
126
+
-2%
-2%
$45,000
8% - 10%

$118,000

-

$134,000

Upgrade

n.a.

$887,000

87.4%

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No

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Total investment

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Revenue (AUV)

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Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Watchlist

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Priority support

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Training

The Grounds Guys franchise provides a structured and comprehensive training program for franchisees. Here's a breakdown of the types of training offered by the franchisor:

  1. Phase I Training Program (Required)
    This is an introductory training delivered primarily via online video modules. Topics include brand orientation, support from the parent company (Neighborly), and basics of national marketing. This training generally lasts 48 hours and prepares franchisees for more intensive in-person or virtual sessions later.
  2. Phase II Training
    This involves 4 to 5 days of more advanced instruction typically held at the corporate office in Waco, Texas, though remote participation may be allowed. This phase includes both classroom and field training and must be completed to the franchisor’s satisfaction. Franchisees also visit a designated existing franchise location to observe operations directly.
  3. Annual Training Event (Reunion)
    Franchisees are required to attend an annual conference known as “Reunion.” This event provides updates, networking, and advanced learning sessions to ensure franchisees stay aligned with system-wide standards and improvements.

Territory Protection

The Grounds Guys franchise provides its franchisees with a designated territory in which they can operate their business. While the franchise does not grant an exclusive territory, it offers a form of limited protection by agreeing not to establish another company- or affiliate-owned, or franchised Grounds Guys business within that territory, provided the franchisee remains in compliance with their agreement.

The franchisee is permitted to serve only within their assigned territory unless otherwise authorized in writing. This territorial protection is not absolute.

The franchisor reserves the right to allow others to sell competing products or services within the territory under certain conditions, such as servicing key accounts or if the franchisee is unable or unwilling to fulfill a customer request.

Number of units

2025
Franchised units

211

225

228

Company-owned units

0

0

0

Total units

211

225

228

Competitors

Heroes Lawn Care

Franchisees

?

20
+
n.a.
n.a.
Investment

?

$154,000 - $199,000

Lawn Squad

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$122,000 - $160,000

Weed Man

Franchisees

?

23
+
0%
0%
Investment

?

$81,000 - $108,000

U.S. Lawns

Franchisees

?

210
+
0%
0%
Investment

?

$113,000 - $200,000

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