Founded in 2016 by Mike Marlow and Taylor Olberding, Heroes Lawn Care has rapidly established itself as a premier provider of comprehensive lawn care solutions across the United States. Headquartered in Omaha, Nebraska, the company began offering franchise opportunities in 2022, enabling its expansion to nearly 100 locations nationwide.
Heroes Lawn Care offers a diverse range of services tailored to both residential and commercial clients. Their specialized divisions include the Fertilizer Force, focusing on lawn fertilization and weed control; the Irrigation Army, dedicated to irrigation system installation and maintenance; the Doody Duty team, providing pet waste removal services; and the Mosquito Legion, targeting mosquito control.
What sets Heroes Lawn Care apart is its unwavering commitment to eco-friendly practices and exceptional customer service. By utilizing environmentally responsible products and techniques, the company ensures that lawns are not only aesthetically pleasing but also safe for families, pets, and the surrounding ecosystem.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Heroes Lawn provides various types of training to ensure franchisees and their teams are well-prepared to operate the franchised business successfully. The training is detailed as follows:
Heroes Lawn provides franchisees with a Protected Territory, ensuring no other Heroes Lawn franchise operates within the designated area during the agreement term, as long as the franchisee complies with the contract. .
Territories are typically based on population and demographics, averaging 200,000 individuals.
While the territory is protected, Heroes Lawn retains the right to operate through alternate channels, such as e-commerce or servicing large accounts within the area. Franchisees may seek approval to operate outside their territory, but significant external revenue may require purchasing additional franchise rights.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
Heroes Lawn Care
key competitors in the
Landscaping
sector.
20
$59,500
$154,000
$199,000
n.a.
$68,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
EcoGreen Lawn Care is a property-services franchise offering fertilization, weed control, and lawn treatments with eco-conscious products, serving residential and light-commercial clients, and known for science-based applications, branded service programs, and recurring subscription revenue in a seasonal, route-based model.
?
?
Southwest Greens is a landscaping franchise offering premium synthetic turf and putting greens, serving homeowners, golf facilities, and commercial clients, and known for professional installation, performance surfaces, and partnerships with leading turf innovators.
?
?
Heroes Lawn Care provides professional lawn care services, including fertilization, irrigation, and pet waste removal, focusing on creating healthy, vibrant lawns for residential and commercial clients.
?
?
Lawn Squad offers lawn care services including mowing, fertilizing, and weed control. Franchisees receive support in marketing, equipment selection, and business management, making it easy to deliver quality services to residential customers.
?
?
Weed Man specializes in professional lawn care services, offering tailored treatment plans to maintain healthy and vibrant lawns for residential and commercial properties.
?
?
U.S. Lawns offers commercial landscaping and lawn care services, ensuring well-maintained and attractive outdoor spaces for businesses and commercial properties.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
