Southwest Greens is a landscaping franchise offering premium synthetic turf and putting greens, serving homeowners, golf facilities, and commercial clients, and known for professional installation, performance surfaces, and partnerships with leading turf innovators.
KEY FRANCHISE STATS
Franchisees
?
53
+
-2%
-2%
Franchise fee
?
10,000-50,000
Investment
?
$83,000 - $342,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Founded in 2003, Southwest Greens is a premium synthetic turf and landscaping franchise that began with a focus on high-performance putting greens. Headquartered in Calhoun, Georgia, the company is a division of Shaw Industries, a subsidiary of Berkshire Hathaway, offering franchise opportunities worldwide.
Southwest Greens specializes in the design, manufacture, and installation of synthetic turf systems for residential lawns, pet turf, play areas, sports fields, and golf amenities such as backyard putting greens, tee lines, and commercial golf practice facilities.
The brand differentiates itself by delivering lifelike turf solutions that simulate natural grass in look, feel, and performance. Its in-house manufacturing and advanced sports science laboratory allow for rigorous testing and innovation, ensuring premium quality and durability.
Initial investment
The initial investment required for a Southwest Greens franchise is $83,000 - $342,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$10,000 - $50,000
Travel and Living Expenses While Training
$800 - $2,000
Real Estate, Architectural, Leasehold Improvements, Signage, Utilities & Deposits
$0 - $57,000
Employee Compensation
$12,000 - $65,000
Inventory
$0 - $0
Truck and Flat-Bed or Enclosed Trailer
$31,000 - $56,000
Tools and Equipment
$10,000 - $30,000
Insurance
$4,000 - $15,000
Licenses and Permits
$200 - $500
Telephone (including deposits)
$1,000 - $3,000
Advertising Payments
$1,000 - $2,000
Special Marketing Program Payments
$0 - $3,000
Miscellaneous
$3,000 - $8,000
Additional Funds (3 months)
$10,000 - $50,000
Total
$83,000 - $341,500
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Type of Expenditure
Amount
Initial Franchise Fee
$10,000 - $50,000
Travel and Living Expenses While Training
$800 - $2,000
Real Estate, Architectural, Leasehold Improvements, Signage, Utilities & Deposits
$0 - $57,000
Employee Compensation
$12,000 - $65,000
Inventory
$0 - $0
Truck and Flat-Bed or Enclosed Trailer
$31,000 - $56,000
Tools and Equipment
$10,000 - $30,000
Insurance
$4,000 - $15,000
Licenses and Permits
$200 - $500
Telephone (including deposits)
$1,000 - $3,000
Advertising Payments
$1,000 - $2,000
Special Marketing Program Payments
$0 - $3,000
Miscellaneous
$3,000 - $8,000
Additional Funds (3 months)
$10,000 - $50,000
Total
$83,000 - $341,500
Franchise Disclosure Document
Below is Southwest Greens's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Southwest Greens had 53 total units in 2024, of which 53 were franchised-owned and 0 company-owned.
Southwest Greens provides a detailed training structure designed to prepare franchisees and their installation teams for successful business operations. The training is organized into the following programs:
Pre-Opening Training Program This program lasts approximately five days and includes both classroom and on-the-job training. Topics covered include site layout, drainage, turf installation, cup placement, customer service, and a visit to the turf manufacturing plant. The training occurs in Marietta and metro Atlanta, Georgia, or at another approved location, and up to three attendees are trained at no cost (excluding travel and lodging).
Opening Training Program Conducted over four to seven days, this hands-on training focuses on design, installation, and sales/marketing skills. It takes place either at the business premises or at a customer's installation site. A lead installer, who may be the franchisee or a principal, must complete this program to the franchisor’s satisfaction.
Training Standards and Requirements Franchisees must ensure that at least one lead installer completes both training programs within the specified time frames (90 days for pre-opening and 60 days post-opening). Failure to meet these deadlines may result in termination of the franchise agreement. An adequate number of certified lead installers must be maintained at all times.
Territory Protection
Southwest Greens does not offer an exclusive territory to its franchisees. Although each franchisee receives a defined territory based on population and climate, the franchisor retains the right to sell products and services through various channels, including the internet and corporate accounts, both within and outside the territory.
Franchisees are strictly prohibited from conducting business outside their assigned area, including marketing or selling to customers in other territories.
Despite this, Southwest Greens does establish some limitations to protect the operational scope of a franchisee. While other franchisees or the company itself may market in nearby or unassigned areas, they are restricted from placing another franchised outlet within an existing franchisee’s territory.
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