Conserva Irrigation: A Trailblazer in Eco-Friendly Irrigation Solutions

Conserva Irrigation, founded in 2010, started franchising in 2017 and has quickly made a mark in the irrigation sector. Based in Richmond, Virginia, the company is renowned for its focus on water-conservation-centric irrigation services, offering sustainable solutions for both residential and commercial clients.

As a member of the Outdoor Living Brands network, Conserva Irrigation leverages extensive experience, infrastructure, and advanced technology to provide robust support to its franchisees, covering aspects from training to marketing and operational efficiency.

For those considering franchise opportunities with Conserva Irrigation, the company presents a tested business model with substantial growth potential. This growth is underpinned by a strong dedication to water conservation and environmental sustainability, distinguishing it within the $7.1 billion landscape irrigation market.

Training 

Initial Training Program Franchisees' Designated Business Managers undergo an initial training program spanning up to 10 business days. This training takes place at the franchisor’s facilities in Richmond, Virginia, or another specified location.

The program covers a wide array of topics, including the System, techniques, procedures, installation, operational methods, advertising, sales techniques, promotional ideas, marketing plans, customer relations, information technology systems, quality standards, administrative practices, safety practices, accounting practices, and hands-on experience in operating an Irrigation Business.

Technology Training Approximately 4 hours are allocated to training on the software used for managing operations, which includes the contact management system, routing software, and accounting software.

Office Administration and Business Management Training Half a day is dedicated to training on office administration and business management.

Supplemental and Refresher Training The franchisor may require the franchisee or the Designated Business Manager to participate in all designated supplemental and refresher training programs. A reasonable fee may be applied to these programs to cover training costs, as well as any personal travel and living expenses.

Territory Protection

The franchisor offers territory protection under specific conditions detailed in the Franchise Agreement. The assigned territory is determined based on various demographics and characteristics, such as population density, home values, average income, and more. Franchisees are granted a license for a designated geographical area encompassing up to 300,000 people, referred to as the "Population Limit."

Franchisees are prohibited from relocating their territory or establishing additional irrigation businesses without obtaining prior written consent from the franchisor. This consent may be withheld at the franchisor's sole discretion. Requests for relocation or expansion are assessed individually, taking into account the franchisee's compliance with the Franchise Agreement, the availability of territory, and other relevant factors.

It is important to note that while franchisees do not receive exclusive territories, the franchisor retains the right to establish or license another person or entity to establish an irrigation business using the franchised marks within the franchisee's territory, provided the franchisee is in full compliance with their obligations.