NaturaLawn of America Franchise FDD, Costs & Fees (2026)
NaturaLawn of America provides organic lawn care services, including fertilization, weed control, and pest management, using environmentally friendly practices to create healthy and vibrant lawns without harsh chemicals.
KEY FRANCHISE STATS
Franchisees
?
88
+
5%
5%
Franchise fee
?
$39,500
Investment
?
$78,000 - $153,000
Revenue (AUV)
?
Undisclosed
$1,097,000
+
14.6%
14.6%
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Founded in 1987 by Phil Catron, NaturaLawn of America has built its reputation as a trailblazer in organic-based lawn care services. Operating from its headquarters in Frederick, Maryland, the brand has expanded its presence nationwide, offering franchise opportunities in 1989 to entrepreneurs across the United States.
NaturaLawn delivers a range of services that include eco-friendly fertilization, weed control, and pest management, all centered around organic principles.
A key differentiator for the franchise is its Integrated Pest Management (IPM) strategy, which reduces chemical pesticide use by more than 85%. This dedication to environmentally responsible practices positions NaturaLawn as a standout choice in the lawn care industry, appealing to customers seeking safer, sustainable lawn care solutions.
Initial investment
The initial investment required for a NaturaLawn of America franchise is
$78,000 - $153,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial License Fee
$19,500 - $39,500
Opening Inventory
$0 - $5,000
Real Estate Improvements
See Note 3
Lawn Care Equipment Purchases
$1,500 - $4,000
Vehicle (purchase or lease cost for 6 months)
$0 - $3,000
Office Furniture & Equipment
$0 - $5,000
Training Expenses
$0 - $1,150
Computer & Technology Expenses
$0 - $1,000
Initial Annual Advertising and Marketing
$60,000 – $80,000
Licenses
$250 - $500
Professional Fees (accounting, legal, etc.)
$1,250 - $2,000
Lease Deposits (rent, utilities, etc.)
$2,000 - $3,500
Insurance Deposit
$1,500 - $3,500
Additional Funds (6 months or more)
$1,500 - $4,500
Total
$77,500 - $152,650, plus access to a $150,000 - $250,000 line of credit (does not include real estate costs or increase in initial license fee for larger territory)
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Type of Expenditure
Amount
Initial License Fee
$19,500 - $39,500
Opening Inventory
$0 - $5,000
Real Estate Improvements
See Note 3
Lawn Care Equipment Purchases
$1,500 - $4,000
Vehicle (purchase or lease cost for 6 months)
$0 - $3,000
Office Furniture & Equipment
$0 - $5,000
Training Expenses
$0 - $1,150
Computer & Technology Expenses
$0 - $1,000
Initial Annual Advertising and Marketing
$60,000 – $80,000
Licenses
$250 - $500
Professional Fees (accounting, legal, etc.)
$1,250 - $2,000
Lease Deposits (rent, utilities, etc.)
$2,000 - $3,500
Insurance Deposit
$1,500 - $3,500
Additional Funds (6 months or more)
$1,500 - $4,500
Total
$77,500 - $152,650, plus access to a $150,000 - $250,000 line of credit (does not include real estate costs or increase in initial license fee for larger territory)
Franchise Disclosure Document
Below is NaturaLawn of America's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
NaturaLawn of America had 98 total units in 2025, of which 88 were franchised-owned and 10 company-owned.
The NaturaLawn of America franchise offers a detailed and multi-stage training program to ensure franchisees are fully prepared to operate their business. Here’s a clear explanation of the training programs provided:
Initial Owner Training: This program is mandatory for the franchisee and one manager or principal owner. It consists of one week of classroom training at the company’s headquarters in Frederick, Maryland, covering topics such as weed, insect, and disease identification, safe use of materials, and business management. This is followed by two additional weeks of hands-on training at a designated company location before the business opens to the public.
Employee Training: Turf technicians and other key employees receive practical training at the franchisee’s business location or at other designated sites. This training ensures that employees gain the specialized skills required for lawn care operations, with topics including safety procedures and service techniques.
Ongoing and Annual Training: Franchisees are required to attend at least one franchise owner training meeting each year, which focuses on updates in marketing, sales, and technical operations. There may also be periodic mandatory meetings and refresher training sessions to cover new procedures, techniques, and industry developments.
Territory Protection
The NaturaLawn of America franchise grants its franchisees a Licensed Territory, which is typically determined based on demographics and generally includes at least 40,000 single-family households.
This territory is exclusive in the sense that the franchisor agrees not to establish or authorize another NaturaLawn of America business within that area, provided the franchisee remains in compliance with the agreement. The Licensed Territory is established before signing the Franchise Agreement and cannot be relocated during the license term.
However, while franchisees receive exclusivity for direct service operations, the franchisor and its affiliates retain significant rights within and outside the Licensed Territory.
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