Sprinkles Cupcakes, founded in 2005 by Candace and Charles Nelson in Beverly Hills, California, is recognized as the world's first cupcake-only bakery. The brand quickly gained fame for its handcrafted, gourmet cupcakes made with premium ingredients like sweet cream butter and Callebaut chocolate.
Today, Sprinkles is headquartered in Austin, Texas, and continues to delight customers with a variety of baked goods, including cakes, cookies, and brownies. In February 2021, Sprinkles began offering franchise opportunities with a focus on Production and Pantry bakery models.
The company targets experienced multi-unit operators to expand its presence across the U.S. and internationally. By the end of 2022, Sprinkles had launched its first franchised location in Riverton, Utah, marking the beginning of a new phase of strategic growth.
Sprinkles stands out through innovation and product quality. It introduced the world's first Cupcake ATM in 2012, allowing customers 24/7 access to fresh cupcakes. The brand also caters to dietary needs with vegan and gluten-friendly options.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Sprinkles Cupcakes offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Sprinkles Cupcakes Production Bakery.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Sprinkles Cupcakes provides a comprehensive training program to ensure franchisees operate according to brand standards. The training structure includes several mandatory and optional components designed to support both the pre-opening phase and ongoing operations.
Sprinkles Cupcakes grants its franchisees a defined "Territory," which is outlined in an exhibit to the Franchise Agreement. This Territory can range from a few city blocks to an entire state, depending on local market factors such as demographics and population density.
As long as the franchisee complies with the agreement, the franchisor and its affiliates will not open or authorize another Sprinkles Cupcakes Bakery with a physical presence within that Territory.
However, this protection is not absolute. Sprinkles Cupcakes reserves the right to operate in non-traditional locations within the Territory, such as airports or stadiums, and to sell through other channels like the Internet and catalog sales.
KEY FRANCHISE STATS
All you need to know about this franchise
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$1,796,000
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22.2%
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Below are some of
Sprinkles Cupcakes
key competitors in the
Baked Goods
sector.
4
$40,000
$725,000
$1,310,000
n.a.
$1,796,000
$xxx,xxx
79.0%
n.a.
22.2%
n.a.
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