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Philly Pretzel Factory

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Food & Beverage
Baked Goods

Philly Pretzel Factory

Philly Pretzel Factory Franchise FDD, Costs & Fees (2025)

Philly Pretzel Factory specializes in freshly baked, hand-twisted pretzels and a variety of dips, delivering authentic Philly flavors in a fast-casual setting.

Founded in 1998 by Dan DiZio and Len Lehman, Philly Pretzel Factory began its journey in the Mayfair neighborhood of Philadelphia, Pennsylvania. The company has since expanded its presence, with its headquarters now located in Bensalem, Pennsylvania.

Philly Pretzel Factory specializes in hand-twisted, freshly baked soft pretzels made from high-quality ingredients. Their product lineup includes traditional soft pretzels, pretzel dogs, and rivets, complemented by a variety of dips and mustards.

The company began franchising to share its successful business model with aspiring entrepreneurs. As of now, Philly Pretzel Factory boasts over 170 locations across multiple states, offering franchisees comprehensive support, including real estate assistance, construction guidance, and extensive training programs.

Philly Pretzel Factory differentiates itself through its commitment to quality and freshness, ensuring that all pretzels are made from scratch daily at each location. This dedication to authenticity and customer satisfaction has established the brand as a leader in the soft pretzel market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Philly Pretzel Factory offers 4 types of franchises:

Type of Philly Pretzel Factory Initial Investment Range
Single Traditional Full-Production Philly Pretzel Factory $223,892 to $406,715
Single Traditional Oven-Ready Philly Pretzel Factory $171,159 to $265,541
Single Full-Production Philly Pretzel Factory Located in a Non-Traditional Location $219,847 to $382,211
Single Oven-Ready Philly Pretzel Factory Located in a Non-Traditional Location $134,569 to $196,657

We are summarizing below the main costs associated with opening a traditional Philly Pretzel Factory.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $35,000
Rent $1,100 to $7,500
Lease Deposit $1,100 to $15,000
Architect Fees $5,000 to $11,000
Construction/Leasehold Improvements $48,681 to $135,000
Equipment $51,354 to $137,491
Computer System, Office Supplies & Miscellaneous Equipment $1,624 to $2,224
Promotional Materials $500 to $1,500
Grand Opening Advertising Requirement $5,000
Permits and Licenses $400 to $4,000
Training Expenses $100 to $1,000
Signage $3,200 to $10,000
In-Store Camera Surveillance System $500 to $1,000
Prepaid Insurance Premium $3,000 to $5,000
Utility and Telephone Deposits $500 to $2,000
Legal Costs $500 to $1,500
Initial Inventory $3,500 to $7,500
Additional Funds $10,000 to $25,000
Total $171,159 to $406,715

Philly Pretzel Factory offers 4 types of franchises:

Type of Philly Pretzel Factory Initial Investment Range
Single Traditional Full-Production Philly Pretzel Factory $223,892 to $406,715
Single Traditional Oven-Ready Philly Pretzel Factory $171,159 to $265,541
Single Full-Production Philly Pretzel Factory Located in a Non-Traditional Location $219,847 to $382,211
Single Oven-Ready Philly Pretzel Factory Located in a Non-Traditional Location $134,569 to $196,657

We are summarizing below the main costs associated with opening a traditional Philly Pretzel Factory.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $35,000
Rent $1,100 to $7,500
Lease Deposit $1,100 to $15,000
Architect Fees $5,000 to $11,000
Construction/Leasehold Improvements $48,681 to $135,000
Equipment $51,354 to $137,491
Computer System, Office Supplies & Miscellaneous Equipment $1,624 to $2,224
Promotional Materials $500 to $1,500
Grand Opening Advertising Requirement $5,000
Permits and Licenses $400 to $4,000
Training Expenses $100 to $1,000
Signage $3,200 to $10,000
In-Store Camera Surveillance System $500 to $1,000
Prepaid Insurance Premium $3,000 to $5,000
Utility and Telephone Deposits $500 to $2,000
Legal Costs $500 to $1,500
Initial Inventory $3,500 to $7,500
Additional Funds $10,000 to $25,000
Total $171,159 to $406,715

Philly Pretzel Factory

2024

Franchise Disclosure Document

Number of units

Training

Philly Pretzel Factory provides several training programs to support franchisees in running their operations effectively:

  1. Initial Training Program: Franchisees must attend and complete a mandatory initial training program that includes five continuous days at the franchisor's training center in Bensalem, Pennsylvania, or another designated location. Additionally, three to five days of on-site training are provided at the franchisee's Factory. The program covers classroom and on-the-job training and includes instructional materials provided at no extra charge.
  2. Supplementary Training: From time to time, the franchisor offers optional additional training programs and refresher courses for franchisees, managers, and employees. Attendance is not mandatory, and franchisees are responsible for associated expenses, such as travel, lodging, meals, and salaries.
  3. Employee Training: Franchisees are required to train their employees following the practices outlined in the Operations Manual. The manual includes detailed guidelines on operations, customer service, and compliance with franchise standards.
  4. Annual Conference: The franchisor may hold a mandatory two- or three-day Annual Conference to update franchisees on new developments and foster information exchange. Attendance is required unless prior written consent for absence is obtained, and franchisees must cover their own costs for the event.

Territory Protection

Philly Pretzel Factory provides limited territorial protection to its franchisees, but it is not exclusive. Franchisees operate within a defined territory, determined based on factors such as population, pedestrian traffic, and geographic boundaries. The franchisor agrees not to establish or license another Factory within the assigned territory, provided the franchisee fulfills their contractual obligations.

However, franchisees are not protected from competition originating from other franchisees, franchisor-owned outlets, or other distribution channels managed by the franchisor.

The size of the territory varies depending on the Factory's location, such as suburban or urban settings. For example, suburban territories often encompass a radius of two to three miles, while urban areas are typically restricted to two city blocks or less. Non-traditional locations, like kiosks, are confined solely to the immediate Factory location.

Competitors

Below are some of

Philly Pretzel Factory

key competitors in the

Baked Goods

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

146

New
+
-3%
-3%

$35,000

$135,000

$407,000

n.a.

$471,000

$xxx,xxx

74.0%

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Al Manakeesh

Al Manakeesh is a Middle Eastern bakery-restaurant brand offering manakeesh flatbreads, shawarma, and Lebanese specialties, serving neighborhood diners and families, and known for freshly baked dough, traditional flavors, and casual, counter-service settings that highlight Levantine comfort food.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$261,000 - $403,000

Golden Krust Caribbean Restaurant

Golden Krust Caribbean Restaurant is a quick‐service franchise offering Caribbean-style patties, rotis, rice dishes and meals, serving diaspora communities and casual diners, and known for signature flavors, cultural brand heritage and growing franchise network.

Franchisees

?

101
+
-6%
-6%
Investment

?

$213,000 - $776,000

MidnighTreats

MidnighTreats is a late-night food-truck or small-format franchise offering waffles, desserts and sweet-snacks on-demand, serving late-night crowds, event patrons, and dessert lovers, and known for mobile flexibility, viral menu appeal and lean startup model.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$133,000 - $296,000

Schmackary's

Schmackary’s is a gourmet cookie-and‐dessert franchise offering handmade cookies, ice cream sandwiches, and specialty treats, serving dessert lovers and gift buyers, and known for bold flavors, urban brand presence and experiential retail-tainment.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$267,000 - $657,000

BAGEL BOSS

BAGEL BOSS is a bagel-and-deli franchise offering New York–style bagels, breakfast sandwiches, deli items and coffee, serving morning commuters and families, and known for authentic bagel craft, strong local presence and franchise scalability.

Franchisees

?

18
+
64%
64%
Investment

?

$510,000 - $1,175,000

House of Bread

House of Bread is a bakery-café franchise offering freshly baked artisan breads, pastries, sandwiches and café meals, serving families and casual diners, and known for hand-crafted baking, community-driven brand and multi-stream revenue.

Franchisees

?

5
+
25%
25%
Investment

?

$198,000 - $584,000

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