Sparkle Squad Franchise FDD, Costs & Fees (2025)

Sparkle Squad provides residential and commercial window cleaning services. Their eco-friendly solutions and professional techniques leave windows spotless and sparkling.

Sparkle Squad is a forward-thinking franchise specializing in residential and commercial exterior cleaning services. Founded in 2022 by Chris Stoness, the company is headquartered in Holmdel, New Jersey.

The franchise began offering opportunities in 2023 and has quickly expanded to over 60 units across the United States. Sparkle Squad is part of Happinest Brands, a leader in the home services franchising sector.

The franchise provides a range of services including interior and exterior window cleaning, gutter cleaning, house washing, pressure washing, and holiday lighting.

Sparkle Squad stands out by using advanced technology such as water-fed carbon fiber poles and a three-stage filtration system. These innovations remove the need for ladders and harsh chemicals, delivering safer and more efficient results.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000
Training and Support Fee $7,500
Initial Marketing Fee (for 1st year marketing) $45,000
Equipment Package Fee $15,500
Technology Fee $150
Computer Hardware $0 to $2,000
Rental Space $0 to $400
Service Vehicle Deposit $9,250 - $18,500
Service Vehicle Purchase / Lease Down Payment $1,325 - $1,700
Training Travel Expenses $1,000 to $1,500
Insurance $300 to $650
Additional Funds – 3 Months $22,817 to $32,817
Total Estimated Initial Investment $152,842 to $175,717
Type of Expenditure Amount
Initial Franchise Fee $50,000
Training and Support Fee $7,500
Initial Marketing Fee (for 1st year marketing) $45,000
Equipment Package Fee $15,500
Technology Fee $150
Computer Hardware $0 to $2,000
Rental Space $0 to $400
Service Vehicle Deposit $9,250 - $18,500
Service Vehicle Purchase / Lease Down Payment $1,325 - $1,700
Training Travel Expenses $1,000 to $1,500
Insurance $300 to $650
Additional Funds – 3 Months $22,817 to $32,817
Total Estimated Initial Investment $152,842 to $175,717

Franchise Disclosure Document

Competitors

Below are some of

Sparkle Squad

key competitors in the

Commercial Cleaning

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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0

New
+
n.a.
n.a.

$50,000

$153,000

$176,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training

Sparkle Squad provides a structured and supportive training program designed to help franchisees successfully operate their businesses. Here is a breakdown of the training offered by the franchisor:

  1. Initial System Training
    Sparkle Squad trains franchisees in the Sparkle Squad system prior to business launch. This training includes specifications, standards, operating procedures, and the use of specialized equipment necessary for service quality.
  2. Operational Guidance
    Franchisees receive ongoing guidance through access to an Operating Manual, which includes mandatory and suggested practices for managing the business. Additional presentation materials may be available through an online learning management system.
  3. Ongoing Support and Supplier Coordination
    The franchisor provides access to approved suppliers for vehicles and required supplies, manages media and marketing efforts via centralized funds, and offers assistance through back-office support services. Franchisees are also advised on pricing strategies, though they generally maintain control over their pricing decisions.

Territory Protection

Sparkle Squad grants franchisees a defined Territory with at least 35,000 single-family homes, but it is not exclusive. While no other franchise will be placed in the same area, franchisees may still face competition from company-owned outlets or other brands under different trademarks.

The franchisor retains the right to operate or authorize similar businesses under different names, or sell services through other channels, including online, both inside and outside the Territory. Franchisees must operate only within their Territory and pay an extra 15% royalty on any business conducted outside of it.

Competitors

You've Got Maids

You've Got Maids is a residential cleaning franchise providing professional maid services with a focus on eco-friendly practices and exceptional customer service.

Franchisees

?

74
+
-15%
-15%
Investment

?

$36,000 - $107,000

Renue

Renue is a commercial cleaning and sanitization franchise specializing in deep cleaning and surface restoration for hotels, healthcare facilities, and offices.

Franchisees

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24
+
0%
0%
Investment

?

$165,000 - $195,000

Buildingstars

Buildingstars provides commercial cleaning and janitorial services, focusing on quality and customer satisfaction to maintain clean and professional workspaces.

Franchisees

?

1060
+
31%
31%
Investment

?

$40,000 - $53,000

Sparkle Squad

Sparkle Squad provides residential and commercial window cleaning services. Their eco-friendly solutions and professional techniques leave windows spotless and sparkling.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$153,000 - $176,000

ecomaids

Ecomaids offers eco-friendly cleaning services for residential and commercial clients. Franchisees receive comprehensive training, marketing support, and operational tools to build a green cleaning business.

Franchisees

?

58
+
-30%
-30%
Investment

?

$129,000 - $151,000

IMAGE ONE FACILITY SOLUTIONS

IMAGE ONE offers comprehensive cleaning services for commercial properties, including janitorial and maintenance solutions. Franchisees receive training, marketing support, and the tools needed to manage a successful commercial cleaning business.

Franchisees

?

20
+
11%
11%
Investment

?

$44,000 - $61,000