Sparkle Squad: Revolutionizing Window Cleaning with Innovation

Sparkle Squad is a forward-thinking franchise specializing in residential and commercial exterior cleaning services. Founded in 2022 by Chris Stoness, the company is headquartered in Holmdel, New Jersey.

The franchise began offering opportunities in 2023 and has quickly expanded to over 60 units across the United States. Sparkle Squad is part of Happinest Brands, a leader in the home services franchising sector. The franchise provides a range of services including interior and exterior window cleaning, gutter cleaning, house washing, pressure washing, and holiday lighting.

Sparkle Squad stands out by using advanced technology such as water-fed carbon fiber poles and a three-stage filtration system. These innovations remove the need for ladders and harsh chemicals, delivering safer and more efficient results.

Sparkle Squad’s proprietary Job Pod system enables technicians to clean a 3,000-square-foot home in under 45 minutes—making operations faster than traditional methods. The franchise also employs a flat-rate pricing model and an intuitive online booking engine. These features streamline the customer experience and increase market accessibility.

Training

Sparkle Squad provides a structured and supportive training program designed to help franchisees successfully operate their businesses. Here is a breakdown of the training offered by the franchisor:

1. Initial System Training
   Sparkle Squad trains franchisees in the Sparkle Squad system prior to business launch. This training includes specifications, standards, operating procedures, and the use of specialized equipment necessary for service quality.
2. Operational Guidance
   Franchisees receive ongoing guidance through access to an Operating Manual, which includes mandatory and suggested practices for managing the business. Additional presentation materials may be available through an online learning management system.
3. Ongoing Support and Supplier Coordination
   The franchisor provides access to approved suppliers for vehicles and required supplies, manages media and marketing efforts via centralized funds, and offers assistance through back-office support services. Franchisees are also advised on pricing strategies, though they generally maintain control over their pricing decisions.

Territory Protection

Sparkle Squad grants franchisees a defined Territory with at least 35,000 single-family homes, but it is not exclusive. While no other franchise will be placed in the same area, franchisees may still face competition from company-owned outlets or other brands under different trademarks.

The franchisor retains the right to operate or authorize similar businesses under different names, or sell services through other channels, including online, both inside and outside the Territory. Franchisees must operate only within their Territory and pay an extra 15% royalty on any business conducted outside of it.