

South Philly Steaks & Fries is a fast-casual restaurant franchise known for its authentic Philly cheesesteaks and fresh-cut fries. The concept was founded in 1975 and began franchising in 2003. It operates under the umbrella of Villa Restaurant Group, a multi-brand operator and franchisor established in 1964 by Michele Scotto.
The franchise is headquartered in Morristown, New Jersey. Its menu features classic cheesesteaks, chicken cheesesteaks, deli-style subs, baked potatoes, and fresh salads. South Philly Steaks & Fries is committed to using high-quality ingredients to deliver the true taste of South Philadelphia.
What sets South Philly Steaks & Fries apart is its dedication to authenticity and flavor. It blends nostalgic Philly street food with a contemporary fast-casual format, appealing to both longtime fans and new customers seeking bold, hearty meals.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
South Philly Steaks & Fries provides a structured training program to equip franchisees with the knowledge and skills necessary to operate the restaurant efficiently. The training is part of the franchisor’s pre-opening support and ongoing operational development framework.
South Philly Steaks & Fries does not provide exclusive territory protection to its franchisees. While the franchisor must approve the location selected by the franchisee, this approval does not prevent them from placing other franchised units in nearby locations.
The agreement specifies that the approval of a site is not a guarantee of exclusivity or protection from competition. Even though the franchisor supports site selection and may even sublease premises to the franchisee, these actions do not restrict the franchisor’s right to establish additional outlets.
This means a franchisee could potentially face competition from other South Philly locations within close proximity. Therefore, franchisees should not expect or rely on any form of territorial exclusivity as part of their franchise agreement.
Below are some of
South Philly Steaks and Fries
key competitors in the
Sandwich
sector.

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Jason’s Deli
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$35,000
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Earl of Sandwich
$200K - $500K
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$25,000
$315,000
$664,000
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$xxx,xxx
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