Sub-Ology is a sandwich-and-fast-casual franchise offering premium subs, wraps, salads and soups made with Boar’s Head meats and locally baked bread, serving lunch and dinner diners, and known for gourmet ingredients and community-oriented atmosphere.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$35,000
Investment
?
$285,000 - $443,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Sub-Ology is a fast-casual sandwich and sub shop concept founded in 2013 in Cranford, New Jersey. It began as a neighborhood deli with a modern twist, focusing on handcrafted sandwiches, premium meats, artisanal cheeses, and fresh-baked bread. The brand is headquartered at 17 North Avenue West in Cranford, New Jersey.
The company began franchising in 2023 and is now expanding across the United States under the entity Sub-Ology.com Inc. Sub-Ology offers sandwiches, wraps, salads, and soups, delivering a premium deli experience in a fast-casual setting. Its menu highlights quality ingredients and a commitment to freshness.
What sets Sub-Ology apart from traditional sandwich chains is its focus on elevated ingredients, a community-oriented atmosphere, and a deli-style environment that feels more personal than standard fast-food concepts. The brand emphasizes quality over quantity and local engagement over purely high-volume operations.
Initial investment
The initial investment required for a Sub-Ology franchise is
$285,000 - $443,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Construction and Leasehold Improvements
$103,500 – $199,000
Lease Deposits and Rent – Three Months
$9,645 – $11,129
Furniture and Fixtures
$51,496 – $53,000
Signage
$2,500 – $10,000
Computer, Software, and Point of Sale System
$3,407 – $10,996
Grand Opening Marketing
$3,000 – $5,000
Initial Inventory
$10,593 – $13,242
Utility Deposits
$605 – $800
Insurance Deposits – Three Months
$132 – $397
Travel for Initial Training
$1,500 – $3,600
Professional Fees
$7,500 – $10,000
Licenses and Permits
$500 – $1,500
Printing, Stationery, and Office Supplies
$2,720 – $10,300
Additional Funds – Three Months
$52,455 – $79,494
Total Estimate
$284,553 – $443,458
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Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Construction and Leasehold Improvements
$103,500 – $199,000
Lease Deposits and Rent – Three Months
$9,645 – $11,129
Furniture and Fixtures
$51,496 – $53,000
Signage
$2,500 – $10,000
Computer, Software, and Point of Sale System
$3,407 – $10,996
Grand Opening Marketing
$3,000 – $5,000
Initial Inventory
$10,593 – $13,242
Utility Deposits
$605 – $800
Insurance Deposits – Three Months
$132 – $397
Travel for Initial Training
$1,500 – $3,600
Professional Fees
$7,500 – $10,000
Licenses and Permits
$500 – $1,500
Printing, Stationery, and Office Supplies
$2,720 – $10,300
Additional Funds – Three Months
$52,455 – $79,494
Total Estimate
$284,553 – $443,458
Franchise Disclosure Document
Below is Sub-Ology's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Sub-Ology had 1 total units in 2024, of which 0 were franchised-owned and 1 company-owned.
Sub-Ology offers a comprehensive training program that must be completed before franchisees commence operations. The initial training is held in Cranford, New Jersey, lasts approximately 10 days, and covers topics such as brand history, hiring practices, marketing, daily operations, sanitation, and inventory management.
Initial Training: Mandatory for the Managing Owner and one manager, with the option to include more participants at an additional fee. Training includes both classroom and on-the-job components and may also be offered via online conferencing.
Ongoing and Supplemental Training: Franchisees may be required to attend refresher or system-wide training programs. These are charged at $500 per additional trainee per day and may occur at the franchisor’s location or the franchisee’s site.
Online Training Support: Sub-Ology provides continuous access to updates and standards through its Operations Manual and digital communications, ensuring franchisees are aligned with current procedures.
Training Obligations: All individuals attending must be approved by the franchisor and meet qualifications. Ongoing training is also the franchisee’s responsibility for all staff and must align with franchisor standards.
Territory Protection
Sub-Ology provides its franchisees with a designated territory that generally includes the smaller of a two-mile radius from the restaurant location or an area with a population of 50,000.
This defined territory is meant to offer a degree of operational exclusivity, and in the case of non-traditional sites like malls or airports, the boundaries may be limited to the physical facility. The franchisor’s approval is necessary for all site selections, and the territory specifics are detailed in the franchise agreement.
However, Sub-Ology retains the right to use alternative distribution channels such as online sales, telemarketing, or catalog marketing to serve customers inside any franchisee’s territory.
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