Snowfruit is a rapidly growing franchise specializing in freshly cut fruits and vegetables, offering convenient, healthy options to consumers. Founded in 2013, Snowfruit is a brand under the Wonderfield Group, with its headquarters located at 2021 Bingle Road, Houston, Texas.
The franchise began offering opportunities in 2022 and has since expanded to over 1,000 locations across the United States, primarily operating within grocery stores and supermarkets.
Snowfruit's product line includes a variety of freshly prepared items such as fruit trays, salads, and dips like guacamole and pico de gallo. These products are prepared on-site daily by franchisees, ensuring freshness and quality. The brand emphasizes sustainability, utilizing 92% sustainable packaging and sourcing ingredients responsibly.
What sets Snowfruit apart is its unique in-store kiosk model, which allows franchisees to operate within high-traffic retail environments without the need for separate storefronts.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Snowfruit offers 2 types of franchises:
We are summarizing below the main costs associated with opening a new JFE franchise (Fresh-Cut Fruit and Vegetable unit).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
KEY FRANCHISE STATS
All you need to know about this franchise
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A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.
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Snowfruit provides a structured and mandatory training program to ensure all franchisees and their staff are adequately prepared to operate a JFE Fresh-Cut Fruit and Vegetable unit.
Snowfruit does not grant exclusive territory protection to its franchisees. Franchisees may face direct competition from other Snowfruit franchises, company-owned locations, or alternative distribution channels operated by the franchisor or its affiliates.
These competitors can be located near the franchisee’s store, and may even use similar or identical branding and products. The franchisor explicitly reserves the right to sell, market, or distribute its products through any means, including retail, wholesale, internet, catalog sales, and telemarketing, regardless of the proximity to a franchisee’s location.
This means a franchisee's operational area is not shielded from encroachment or competition from within the same brand. The agreement emphasizes that the franchise grant is nonexclusive and subject to these distribution strategies to support broader business goals.
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