Snowfruit offers a unique dessert experience with its shaved ice creations topped with a variety of fresh fruits, syrups, and toppings, providing a cool and refreshing treat for customers.
KEY FRANCHISE STATS
Franchisees
?
973
+
n.a.
n.a.
Franchise fee
?
$3,000 to $50,000
Investment
?
$22,000 - $169,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Snowfruit is a rapidly growing franchise specializing in freshly cut fruits and vegetables, offering convenient, healthy options to consumers. Founded in 2013, Snowfruit is a brand under the Wonderfield Group, with its headquarters located at 2021 Bingle Road, Houston, Texas.
The franchise began offering opportunities in 2022 and has since expanded to over 1,000 locations across the United States, primarily operating within grocery stores and supermarkets.
Snowfruit's product line includes a variety of freshly prepared items such as fruit trays, salads, and dips like guacamole and pico de gallo. These products are prepared on-site daily by franchisees, ensuring freshness and quality. The brand emphasizes sustainability, utilizing 92% sustainable packaging and sourcing ingredients responsibly.
What sets Snowfruit apart is its unique in-store kiosk model, which allows franchisees to operate within high-traffic retail environments without the need for separate storefronts.
Initial investment
The initial investment required for a Snowfruit franchise is $22,000 - $169,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Snowfruit offers 2 types of franchises:
Type of franchise
Initial Investment
new JFE franchise (Fresh-Cut Fruit and Vegetable unit)
$23,752 to $169,180
existing JFE franchise (Fresh-Cut Fruit and Vegetable unit)
$22,472 to $159,680
We are summarizing below the main costs associated with opening a new JFE franchise (Fresh-Cut Fruit and Vegetable unit).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$3,000 - $50,000
Drug testing, criminal background check, and/or Tuberculosis testing
$250 - $1,000
Initial Training Fee for you and any proposed employee
$500 per person
Travel and Living Expenses while Training
$2,000 - $10,000
Food Manager Examination & Certification
$75 - $500 per certification
Equipment and Small Wares Purchase Price
$3,000 - $7,500
Opening Food Inventory Purchase Price
$1,000 - $10,000
Pricing Labels and Computer System and Label Printer Purchase Price
$1,329 - $4,380
Uniforms Purchase Price
$80 - $500
Licenses & Permits
$200 - $3,000
Commercial Liability Insurance
$18 - $1,800
Workers Compensation Insurance
$50 - $3,000
Opening Assistance
$0 - $2,000
Professional Advisors
$250 - $5,000
Additional Funds – 3 months of Operating Capital
$12,000 - $70,000
Total Range for a New Location
$23,752 - $169,180
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Snowfruit offers 2 types of franchises:
Type of franchise
Initial Investment
new JFE franchise (Fresh-Cut Fruit and Vegetable unit)
$23,752 to $169,180
existing JFE franchise (Fresh-Cut Fruit and Vegetable unit)
$22,472 to $159,680
We are summarizing below the main costs associated with opening a new JFE franchise (Fresh-Cut Fruit and Vegetable unit).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$3,000 - $50,000
Drug testing, criminal background check, and/or Tuberculosis testing
$250 - $1,000
Initial Training Fee for you and any proposed employee
$500 per person
Travel and Living Expenses while Training
$2,000 - $10,000
Food Manager Examination & Certification
$75 - $500 per certification
Equipment and Small Wares Purchase Price
$3,000 - $7,500
Opening Food Inventory Purchase Price
$1,000 - $10,000
Pricing Labels and Computer System and Label Printer Purchase Price
$1,329 - $4,380
Uniforms Purchase Price
$80 - $500
Licenses & Permits
$200 - $3,000
Commercial Liability Insurance
$18 - $1,800
Workers Compensation Insurance
$50 - $3,000
Opening Assistance
$0 - $2,000
Professional Advisors
$250 - $5,000
Additional Funds – 3 months of Operating Capital
$12,000 - $70,000
Total Range for a New Location
$23,752 - $169,180
Franchise Disclosure Document
Below is Snowfruit's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Snowfruit had 1194 total units in 2023, of which 973 were franchised-owned and 221 company-owned.
Snowfruit provides a structured and mandatory training program to ensure all franchisees and their staff are adequately prepared to operate a JFE Fresh-Cut Fruit and Vegetable unit.
Initial Training Program: This core program consists of 20 hours over a one-week period and must be completed by the franchisee, any proposed managers, and any employees who handle food items. It is held at the franchisor’s headquarters or a designated location and costs $500 per participant.
Certification Requirements: All training participants must attend the full program and successfully pass required certification exams to Franchisor’s satisfaction. Failure to meet these standards may lead to denial of franchise rights or require substitution of trainees.
Ongoing and Additional Training: After the store opens, Snowfruit may require refresher, remedial, or supplemental training sessions. These are conducted at times and locations specified by the franchisor and are also subject to training fees.
Training for Successor Managers: If a new manager is appointed after the store opens, they must complete the same Initial Training Program at the then-current fee.
Territory Protection
Snowfruit does not grant exclusive territory protection to its franchisees. Franchisees may face direct competition from other Snowfruit franchises, company-owned locations, or alternative distribution channels operated by the franchisor or its affiliates.
These competitors can be located near the franchisee’s store, and may even use similar or identical branding and products. The franchisor explicitly reserves the right to sell, market, or distribute its products through any means, including retail, wholesale, internet, catalog sales, and telemarketing, regardless of the proximity to a franchisee’s location.
This means a franchisee's operational area is not shielded from encroachment or competition from within the same brand. The agreement emphasizes that the franchise grant is nonexclusive and subject to these distribution strategies to support broader business goals.
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