Protein Bar and Kitchen

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Protein Bar and Kitchen

Protein Bar and Kitchen Franchise FDD, Costs & Fees (2025)

Protein Bar and Kitchen is a healthy fast-casual concept specializing in protein-rich meals. Franchisees are supported with comprehensive training, marketing strategies, and tools to run a successful, health-focused restaurant.

Protein Bar & Kitchen is a fast-casual restaurant brand founded in 2009 in Chicago by entrepreneur Matt Matros. It began in a small downtown location with a vision to serve nutritious, protein-packed shakes and meals for busy, health-conscious customers.

Over time, the menu grew to include bowls, wraps, salads, smoothies, and breakfast items, all customizable and catering to a variety of diets including vegan, vegetarian, and gluten-free. The company is headquartered in Chicago, Illinois.

In May 2023, Protein Bar & Kitchen began franchising through Protein Bar and Kitchen Franchising, LLC. Just a month later, it signed its first multi-unit franchise agreement, launching a new location in Crown Point, Indiana.

The franchise stands out with a unique, streamlined kitchen design that requires no grills, fryers, or gas lines. Its efficient model supports multiple service formats including dine-in, takeout, delivery, online ordering, and catering—maximizing daily traffic and revenue opportunities.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $40,000
Expenses Associated with Initial Training Program $10,000 - $25,000
Real Property (Rent, Security Deposit) $25,000 - $50,000
Furniture, Fixtures and Equipment $75,000 - $120,000
Leasehold Improvements $135,000 - $290,000
Architectural Design $20,000 - $30,000
Professional Fees $1,000 - $5,000
Licenses and Permits $2,000 - $10,000
Computer System and Technology Fee $10,000 - $20,000
Opening Inventory, Supplies and Smallwares $15,000 - $25,000
Grand Opening Advertising $10,000 - $15,000
Insurance $2,000 - $5,000
Signage $7,500 - $20,000
Other Deposits $2,000 - $5,000
Additional funds (3 months) $15,000 - $25,000
Total Estimated Initial Investment $369,500 – $685,000
Type of Expenditure Amount
Initial Franchise Fee $40,000
Expenses Associated with Initial Training Program $10,000 - $25,000
Real Property (Rent, Security Deposit) $25,000 - $50,000
Furniture, Fixtures and Equipment $75,000 - $120,000
Leasehold Improvements $135,000 - $290,000
Architectural Design $20,000 - $30,000
Professional Fees $1,000 - $5,000
Licenses and Permits $2,000 - $10,000
Computer System and Technology Fee $10,000 - $20,000
Opening Inventory, Supplies and Smallwares $15,000 - $25,000
Grand Opening Advertising $10,000 - $15,000
Insurance $2,000 - $5,000
Signage $7,500 - $20,000
Other Deposits $2,000 - $5,000
Additional funds (3 months) $15,000 - $25,000
Total Estimated Initial Investment $369,500 – $685,000

Franchise Disclosure Document

Number of units

Training

Protein Bar & Kitchen provides a detailed and structured training program to equip franchisees with the knowledge and skills necessary for operating their businesses effectively. The training programs include the following:

  1. Initial Training Program: This consists of 240 hours of on-the-job training at a designated training facility in Chicago, IL. It includes 90 hours of back-of-house training, 30 hours of front-of-house training, and 120 hours of assignment weeks, where trainees manage operations under supervision.
  2. Designated Manager Training: The franchisee’s Designated Manager must be approved by Protein Bar & Kitchen and complete the Initial Training Program. They are also required to meet educational and experience standards and may need certifications such as ServSafe.
  3. Refresher and Additional Training: The franchisor may require attendance at annual conferences and periodic training sessions. These are held at designated times and locations, and the franchisee must bear associated costs.

Territory Protection

Protein Bar & Kitchen grants franchisees a Protected Territory tied to their approved business premises. Within this area, as long as the franchisee complies with the terms of the Franchise Agreement, no other Protein Bar & Kitchen location will be authorized.

The boundaries of the Protected Territory are defined at the time the premises are approved and may be influenced by factors such as population density, neighborhood characteristics, traffic flow, and proximity to competing businesses.

Competitors

Below are some of

Protein Bar and Kitchen

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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3

New
+
n.a.
n.a.

$40,000

$370,000

$685,000

n.a.

$1,279,000

$xxx,xxx

71.5%

xx%

n.a.

13.2%

xx%

n.a.

Competitors

Sidewalk Juice

Sidewalk Juice is a juice and smoothie franchise offering fresh-pressed juices, smoothies, acai bowls, and wellness shots, serving health-conscious customers, and known for natural ingredients, made-to-order drinks, and bright, minimalist cafés.

Franchisees

?

6
+
50%
50%
Investment

?

$262,000 - $2,046,000

Fruitfull

Fruitfull is a dessert and beverage franchise offering fruit-forward treats, smoothies, and refreshing specialty items, serving health-minded dessert seekers, and known for vibrant flavors, customizable options, and a bright, cheerful café experience.

Franchisees

?

15
+
-48%
-48%
Investment

?

$91,000 - $218,000

The Fresh Monkee

The Fresh Monkee is a health food franchise offering smoothies, cold-pressed juices, bowls, and wellness beverages, serving health-conscious consumers, and known for clean ingredients, transparency, and energetic brand presence.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$155,000 - $317,000

VARA Juice Restaurant

VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$252,000 - $648,000

Project LeanNation

Project LeanNation is a health-focused meal prep and nutrition franchise providing balanced, macro-friendly meals designed for fitness enthusiasts and busy professionals.

Franchisees

?

28
+
300%
300%
Investment

?

$238,000 - $354,000

fresh&co

fresh&co is a farm-to-table fast-casual restaurant franchise serving salads, grain bowls, and organic meals made with locally sourced ingredients.

Franchisees

?

4
+
100%
100%
Investment

?

$588,000 - $1,386,000