Surf City Squeeze

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Food & Beverage
Healthy

Surf City Squeeze

Food & Beverage
Healthy

Surf City Squeeze Franchise FDD, Costs & Fees (2025)

Surf City Squeeze offers a selection of freshly blended fruit smoothies and juices, made with real fruit and natural ingredients, providing a healthy and refreshing beverage option for customers.

Surf City Squeeze is a smoothie and juice bar franchise known for its health-focused beverages and customizable menu. Founded in 1988 by triathlete Kevin Blackwell and his wife Kathryn in Phoenix, Arizona, the brand began franchising in 1994 and is now headquartered in Scottsdale, Arizona.

The franchise offers a variety of smoothies, fruit drinks, and nutritional supplements, with a proprietary smoothie mix comprising 90% of its menu.

This unique blend sets Surf City Squeeze apart in the competitive smoothie market. The brand emphasizes quality ingredients and customer satisfaction, appealing to health-conscious consumers.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Surf City Squeeze offers 2 types of franchises:

Type of Franchise Unit Initial Investment
Traditional Surf City Squeeze Franchise Unit $89,410 – $390,000
Non-Traditional Surf City Squeeze Franchise Unit $69,410 – $328,500

‍

We are summarizing below the main costs associated with opening a Traditional Surf City Squeeze Franchise Unit.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $14,000 – $30,000
Lease Review Fee $0 – $2,500
Rent/Security Deposit (for three months) $6,000 – $30,000
Travel and Living Expenses (2 persons) while training $2,500 – $5,000
Architectural Fees $10,000 – $20,000
Leasehold Improvements $6,000 – $175,000
Restaurant Equipment, Furniture, Small Wares, Interior Signage and Menu Panels $14,000 – $44,000
Exterior Signage $8,000 – $17,000
Computer Hardware, Software (POS System) $2,510 – $10,000
PCI Compliance Costs $150 – $1,300
Opening Inventory (food and paper) $2,500 – $5,000
Business Insurance $1,000 – $5,000
Miscellaneous Opening Costs $4,750 – $17,200
Grand Opening Marketing $10,000
Depository Account $3,000
Additional Funds – 3 month initial period $5,000 – $15,000
Total $89,410 – $390,000

Surf City Squeeze offers 2 types of franchises:

Type of Franchise Unit Initial Investment
Traditional Surf City Squeeze Franchise Unit $89,410 – $390,000
Non-Traditional Surf City Squeeze Franchise Unit $69,410 – $328,500

‍

We are summarizing below the main costs associated with opening a Traditional Surf City Squeeze Franchise Unit.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $14,000 – $30,000
Lease Review Fee $0 – $2,500
Rent/Security Deposit (for three months) $6,000 – $30,000
Travel and Living Expenses (2 persons) while training $2,500 – $5,000
Architectural Fees $10,000 – $20,000
Leasehold Improvements $6,000 – $175,000
Restaurant Equipment, Furniture, Small Wares, Interior Signage and Menu Panels $14,000 – $44,000
Exterior Signage $8,000 – $17,000
Computer Hardware, Software (POS System) $2,510 – $10,000
PCI Compliance Costs $150 – $1,300
Opening Inventory (food and paper) $2,500 – $5,000
Business Insurance $1,000 – $5,000
Miscellaneous Opening Costs $4,750 – $17,200
Grand Opening Marketing $10,000
Depository Account $3,000
Additional Funds – 3 month initial period $5,000 – $15,000
Total $89,410 – $390,000

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
1994
Franchisees

?

62
+
-10%
-10%
Franchise fee

?

$30,000
Investment

?

$69,000 - $390,000
Revenue (AUV)

?

Undisclosed
Upgrade

$0

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

No
Upgrade
No
Passive investment

?

Yes
Upgrade
Yes
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Competitors

Below are some of

Surf City Squeeze

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

62

New
+
-10%
-10%

$30,000

$69,000

$390,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
n.a.
n.a.

$45,000

$224,000

$506,000

n.a.

$1,661,000

$xxx,xxx

77.4%

xx%

n.a.

n.a.

xx%

n.a.

62

New
+
1450%
1450%

$39,500

$222,000

$409,000

n.a.

$440,000

$xxx,xxx

68.0%

xx%

n.a.

18.1%

xx%

n.a.

6

New
+
n.a.
n.a.

$49,500

$275,000

$472,000

n.a.

$668,000

$xxx,xxx

81.2%

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
150%
150%

$35,000

$141,000

$476,000

n.a.

$302,000

$xxx,xxx

72.1%

xx%

n.a.

18.5%

xx%

n.a.

6

New
+
n.a.
n.a.

$30,000

$90,000

$300,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

25

New
+
317%
317%

$30,000

$185,000

$378,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
-59%
-59%

$30,000

$79,000

$544,000

n.a.

$128,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

154

New
+
1%
1%

$25,000

$84,000

$479,000

n.a.

$260,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
73%
73%

$25,000

$146,000

$429,000

n.a.

$492,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

973

New
+
n.a.
n.a.

$3,000 to $50,000

$22,000

$169,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

88

New
+
-6%
-6%

$35,000

$590,000

$765,000

n.a.

$800,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
-56%
-56%

$7,500 to $30,000

$209,000

$572,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

61

New
+
7%
7%

$40,000

$315,000

$609,000

n.a.

$835,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
143%
143%

$39,500

$582,000

$1,089,000

n.a.

$1,377,000

$xxx,xxx

68.5%

xx%

n.a.

n.a.

xx%

n.a.

28

New
+
600%
600%

$64,500

$860,000

$1,393,000

n.a.

$1,822,000

$xxx,xxx

65.2%

xx%

n.a.

9.7%

xx%

n.a.

59

New
+
-16%
-16%

$40,000

$209,000

$683,000

n.a.

$539,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

87

New
+
5%
5%

$30,000

$320,000

$484,000

n.a.

$666,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
17%
17%

$49,500

$212,000

$759,000

n.a.

$1,011,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$536,000

$996,000

n.a.

$1,784,000

$xxx,xxx

69.6%

xx%

n.a.

n.a.

xx%

n.a.

11

New
+
0%
0%

$10,000

$73,000

$390,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

35

New
+
-44%
-44%

$35,000

$498,000

$713,000

n.a.

$576,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
6%
6%

$35,000

$512,000

$805,000

n.a.

$601,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$35,000

$92,000

$117,000

n.a.

$655,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

155

New
+
17%
17%

$35,000

$226,000

$685,000

n.a.

$603,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

28

New
+
300%
300%

$60,000

$238,000

$354,000

n.a.

$614,000

$xxx,xxx

49.9%

xx%

n.a.

23.4%

xx%

n.a.

1514

New
+
26%
26%

$35,000

$341,000

$815,000

n.a.

$955,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

14

New
+
8%
8%

$25,000

$225,000

$457,000

n.a.

$644,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$50,000

$352,000

$1,327,000

n.a.

$1,189,000

$xxx,xxx

74.0%

xx%

n.a.

18.0%

xx%

n.a.

22

New
+
10%
10%

$40,000

$321,000

$572,000

n.a.

$624,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
25%
25%

$49,500

$193,000

$659,000

n.a.

$1,155,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

261

New
+
92%
92%

$35,000

$256,000

$1,038,000

n.a.

$1,236,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

98

New
+
-25%
-25%

20,00

$353,000

$544,000

n.a.

$361,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

80

New
+
-18%
-18%

$30,000

$29,000

$597,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

26

New
+
-26%
-26%

$35,000

$761,000

$1,024,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
100%
100%

$30,000

$361,000

$516,000

n.a.

$902,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
-29%
-29%

$15,000

$138,000

$479,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
67%
67%

$39,500

$323,000

$969,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

63

New
+
15%
15%

$35,000

$196,000

$453,000

n.a.

$612,000

$xxx,xxx

65.2%

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$30,000

$273,000

$502,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

57

New
+
-5%
-5%

$30,000

$89,000

$454,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

206

New
+
30%
30%

$50,000

$777,000

$1,030,000

n.a.

$1,462,000

$xxx,xxx

67.5%

xx%

n.a.

8.4%

xx%

n.a.

36

New
+
24%
24%

$39,000

$200,000

$545,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

30

New
+
329%
329%

$55,000

$370,000

$846,000

n.a.

$578,000

$xxx,xxx

64.9%

xx%

n.a.

18.3%

xx%

n.a.

4

New
+
100%
100%

$45,000

$588,000

$1,386,000

n.a.

$1,059,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$48,000

$421,000

$538,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$37,500

$86,000

$331,000

n.a.

$477,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

82

New
+
52%
52%

$39,750

$189,000

$371,000

n.a.

$431,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$25,000

$252,000

$648,000

n.a.

$427,000

$xxx,xxx

63.0%

xx%

n.a.

n.a.

xx%

n.a.

83

New
+
6%
6%

$30,000

$271,000

$632,000

n.a.

$539,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

22

New
+
n.a.
n.a.

$48,000

$218,000

$503,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

69

New
+
n.a.
n.a.

$30,000

$177,000

$419,000

n.a.

$597,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

60

New
+
-2%
-2%

$49,000

$159,000

$328,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

42

New
+
180%
180%

$40,000

$177,000

$494,000

n.a.

$597,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1149

New
+
10%
10%

$30,000

$346,000

$1,278,000

n.a.

$627,000

$xxx,xxx

73.0%

xx%

n.a.

15.0%

xx%

n.a.

47

New
+
-11%
-11%

$30,000

$62,000

$464,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

30

New
+
20%
20%

$40,000

$151,000

$442,000

n.a.

$497,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

726

New
+
-1%
-1%

$35,500

$243,000

$1,133,000

n.a.

$640,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

82

New
+
82%
82%

$49,500

$358,000

$762,000

n.a.

$1,083,000

$xxx,xxx

62.1%

xx%

n.a.

11.2%

xx%

n.a.

0

New
+
n.a.
n.a.

$35,000

$165,000

$474,000

n.a.

$522,000

$xxx,xxx

66.2%

xx%

n.a.

n.a.

xx%

n.a.

52

New
+
-40%
-40%

$30,000

$173,000

$641,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training

Surf City Squeeze provides a structured suite of training programs to equip franchisees and their teams with the knowledge and skills necessary to operate their businesses effectively:

  1. Initial Training Program: This program consists of approximately 40 hours of “In-Store Training” and 40 hours of “New Owner Training.” It is mandatory for up to two individuals, one of whom must be an owner. Training is conducted online or in-person at a designated facility, typically in Scottsdale, Arizona. Franchisees cover their own travel and lodging expenses.
  2. Additional Training and Conferences: The franchisor may require franchisees and managers to attend additional training sessions or conferences if the business is not operated according to system standards. These events may introduce new products, sales techniques, and other essential topics. Attendance is mandatory, and franchisees are responsible for associated costs.
  3. On-Site Opening Assistance: A representative from the franchisor will visit the franchisee’s location during opening week for up to four days at no cost to the franchisee. This support focuses on helping the franchisee with operations and marketing during the grand opening phase.

Territory Protection

Surf City Squeeze does not offer its franchisees any form of exclusive or protected territory. The franchise agreement explicitly states that the franchisor reserves the right to open additional Surf City Squeeze restaurants or similar food concepts in any location, including those in close proximity to an existing franchise.

This means franchisees may face direct competition from other franchised or corporate-owned units established by the franchisor or its affiliates.

Furthermore, the agreement allows the franchisor to grant licenses for other business models using the Surf City Squeeze system or trademarks without consulting or compensating existing franchisees.

Competitors

VARA Juice Restaurant

VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$252,000 - $648,000
Food & Beverage
Healthy

Project LeanNation

Project LeanNation is a health-focused meal prep and nutrition franchise providing balanced, macro-friendly meals designed for fitness enthusiasts and busy professionals.

Franchisees

?

28
+
300%
300%
Investment

?

$238,000 - $354,000
Food & Beverage
Healthy

fresh&co

fresh&co is a farm-to-table fast-casual restaurant franchise serving salads, grain bowls, and organic meals made with locally sourced ingredients.

Franchisees

?

4
+
100%
100%
Investment

?

$588,000 - $1,386,000
Food & Beverage
Healthy

Kale Me Crazy

Kale Me Crazy is a health food franchise specializing in cold-pressed juices, smoothies, acai bowls, and organic salads.

Franchisees

?

22
+
10%
10%
Investment

?

$321,000 - $572,000
Food & Beverage
Healthy

Uncle Sharkii

Uncle Sharkii is a Hawaiian-inspired poke bowl franchise offering fresh seafood, boba tea, and healthy meal options.

Franchisees

?

6
+
n.a.
n.a.
Investment

?

$90,000 - $300,000
Food & Beverage
Healthy

JUICE IT UP

JUICE IT UP is a health-focused franchise that serves fresh juices, smoothies, and acai bowls made from high-quality, nutrient-packed ingredients.

Franchisees

?

83
+
6%
6%
Investment

?

$271,000 - $632,000
Food & Beverage
Healthy
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