Grabbagreen offers healthy and convenient fast-food options, featuring fresh and nutritious bowls, wraps, and smoothies, made with organic ingredients and customizable to suit individual tastes.
KEY FRANCHISE STATS
Franchisees
?
7
+
-56%
-56%
Franchise fee
?
$7,500 to $30,000
Investment
?
$209,000 - $572,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Grabbagreenis a fast-casual healthy food franchise founded in 2013 by Keely Newman and Kelley Bird in Scottsdale, Arizona. It is currently headquartered at 9311 E. Via de Ventura, Scottsdale, AZ 85258, and operates under the ownership of MTY Franchising USA, Inc.
Grabbagreen began offering franchise opportunities in 2015, with a mission to combine fast food speed with clean, nutritious eating.
The brand’s menu features whole-food meals and beverages, including customizable grain and green bowls, wraps, fresh-pressed juices, smoothies, acai bowls, and breakfast options.
Ingredients are responsibly sourced and include hormone- and antibiotic-free proteins. Grabbagreen also uses compostable packaging and caters to a wide range of dietary needs, such as gluten-free, vegetarian, and vegan.
Grabbagreen stands out by offering health-focused food with the speed and convenience of traditional fast food. Its Eat Clean® menu emphasizes organic, nutrient-rich ingredients and positions the brand as a pioneer in the healthy fast-casual space.
Initial investment
The initial investment required for a Grabbagreen franchise is $209,000 - $572,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Grabbagreen offers 2 types of franchises:
Type of Expenditure
Amount
Traditional Grabbagreen Franchise
$266,000 – $572,075
Nontraditional Restaurant
$208,500 – $444,825
We are summarizing below the main costs associated with opening a Traditional Grabbagreen Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$16,000 – $30,000
Lease Review Fee
$0 – $2,500
Rent/Security Deposit
$10,000 – $20,000
Travel and Living Expenses (2 persons)
$2,500 – $5,000
Architectural Fees
$7,000 – $15,000
Leasehold Improvements
$112,500 – $283,500
Restaurant Equipment, Furniture, Small Wares, Interior Signage and Menu Panels
Grabbagreen provides a comprehensive and multi-tiered training program designed to equip franchisees and their staff with the skills needed to operate successfully. The training includes both theoretical and practical components across several modules. Here's a numbered breakdown of the programs:
Training Program: This consists of two main components—New Owner Training (approximately 40 hours) and In-Store Training (approximately 80 hours). Training can be conducted online or in person at the franchisor’s center in Scottsdale, Arizona, or another designated location. It is mandatory before opening and must be completed by at least one owner and a manager.
Opening Support: A representative from Grabbagreen is sent to the franchise location during the opening week for up to five days at no cost to assist with operations, marketing, and grand opening execution.
Ongoing Training and Conferences: Franchisees must attend mandatory refresher training programs, annual conferences, and additional training sessions. These may involve updates on new products, marketing strategies, and operational standards, with travel and other associated expenses borne by the franchisee.
Territory Protection
Grabbagreen grants its franchisees a “Protected Territory,” which is defined in the Franchise Agreement based on various market factors such as population density, competitive presence, site availability, and geographic constraints.
This area typically ranges from five city blocks to three miles in radius and may also be defined by political boundaries or zip codes. While this offers some level of protection, it does not amount to an exclusive territory, and franchisees might still face competition from other franchisees, company-owned locations, or alternative distribution channels.
The franchisor retains broad rights within and outside the Protected Territory, including the right to develop or license other restaurants under different brands or even similar concepts.
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