Grabbagreen is a fast-casual healthy food franchise founded in 2013 by Keely Newman and Kelley Bird in Scottsdale, Arizona. It is currently headquartered at 9311 E. Via de Ventura, Scottsdale, AZ 85258, and operates under the ownership of MTY Franchising USA, Inc.

‍Grabbagreen began offering franchise opportunities in 2015, with a mission to combine fast food speed with clean, nutritious eating.

The brand’s menu features whole-food meals and beverages, including customizable grain and green bowls, wraps, fresh-pressed juices, smoothies, acai bowls, and breakfast options.

Ingredients are responsibly sourced and include hormone- and antibiotic-free proteins. Grabbagreen also uses compostable packaging and caters to a wide range of dietary needs, such as gluten-free, vegetarian, and vegan.

Grabbagreen stands out by offering health-focused food with the speed and convenience of traditional fast food. Its Eat Clean® menu emphasizes organic, nutrient-rich ingredients and positions the brand as a pioneer in the healthy fast-casual space.

Training

Grabbagreen provides a comprehensive and multi-tiered training program designed to equip franchisees and their staff with the skills needed to operate successfully. The training includes both theoretical and practical components across several modules. Here's a numbered breakdown of the programs:

1. Training Program: This consists of two main components—New Owner Training (approximately 40 hours) and In-Store Training (approximately 80 hours). Training can be conducted online or in person at the franchisor’s center in Scottsdale, Arizona, or another designated location. It is mandatory before opening and must be completed by at least one owner and a manager.
2. Opening Support: A representative from Grabbagreen is sent to the franchise location during the opening week for up to five days at no cost to assist with operations, marketing, and grand opening execution.
3. Ongoing Training and Conferences: Franchisees must attend mandatory refresher training programs, annual conferences, and additional training sessions. These may involve updates on new products, marketing strategies, and operational standards, with travel and other associated expenses borne by the franchisee.

Territory Protection

Grabbagreen grants its franchisees a “Protected Territory,” which is defined in the Franchise Agreement based on various market factors such as population density, competitive presence, site availability, and geographic constraints.

This area typically ranges from five city blocks to three miles in radius and may also be defined by political boundaries or zip codes. While this offers some level of protection, it does not amount to an exclusive territory, and franchisees might still face competition from other franchisees, company-owned locations, or alternative distribution channels.

The franchisor retains broad rights within and outside the Protected Territory, including the right to develop or license other restaurants under different brands or even similar concepts.