The Oakberry Store franchise is a global healthy quick-service concept specializing in açaí bowls, smoothies, and superfood-based products. Oakberry was founded in 2016 in São Paulo, Brazil, with a focus on delivering authentic açaí in a fast, modern format.

The brand has expanded rapidly across international markets and operates hundreds of locations worldwide. Oakberry is headquartered in Miami, Florida, which serves as the base for its global franchise operations.

Oakberry began offering franchises in 2022, opening the door for entrepreneurs to operate branded açaí stores in high-traffic markets. Franchise locations focus on customizable açaí bowls, smoothies, and beverages that appeal to health-conscious consumers.

The concept is positioned within the fast-casual segment, combining speed, convenience, and nutrition. Oakberry’s menu is designed to meet demand for better-for-you food options without sacrificing taste.

Training

Oakberry provides a comprehensive training program for its franchisees to ensure consistent operational standards. Here are the numbered components of the training provided by the franchisor:

1. Initial Training Program
   Franchisees, their Operating Principal, and their initial Manager must complete a one-week training session conducted at Oakberry’s corporate office or at the store location. The training covers an operations overview, management and sales techniques, and store and employee management. No tuition is charged for the first set of participants, but the franchisee is responsible for all travel, lodging, and food expenses.
2. Grand Opening On-Site Training
   Oakberry may provide on-site training at the franchisee’s store during the grand opening. This support is intended to ensure a smooth launch and operational compliance. Franchisees must reimburse the franchisor for related travel and lodging expenses.
3. Additional or Replacement Training
   If an initial trainee does not complete the training satisfactorily, the franchisee must designate a replacement to attend. Oakberry may charge a fee for training any additional or replacement personnel. Failure to meet training deadlines can result in delays or termination of the franchise agreement.
4. Ongoing and Optional Training
   Oakberry may offer optional or mandatory additional training, seminars, and programs throughout the year. These are subject to reasonable fees and the franchisee is responsible for all related expenses. The franchisor also may require management staff to complete remedial or refresher training when deemed necessary.

Territory Protection

Oakberry does not grant its franchisees an exclusive territory. While each franchise is assigned a “Designated Area”—typically a one-mile radius around the store—this designation does not prevent the franchisor or its affiliates from engaging in various activities within that area.

These activities include advertising, promoting, and selling Oakberry products through different channels, including online platforms, mobile units, kiosks, and retail partnerships.

The franchisor may also operate or license other Oakberry Stores or entirely different concepts nearby or even within the same area, as long as it is not another Oakberry Store within the specific Designated Area.