Founded in 2001, Senior Helpers has become a leading franchise in the home care industry, specializing in non-medical in-home care services. With headquarters in Towson, Maryland, the company began franchising in 2005 and has since grown to over 345 locations globally.
Senior Helpers offers a comprehensive range of services, including companion care, personal care, and specialized support for seniors living with Alzheimer’s, dementia, and Parkinson’s disease.
The franchise stands out through its dedication to exceptional care and innovative programs like the LIFE™ Profile, a data-driven method designed to help seniors maintain independence at home for longer.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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$1,312,000
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Below are some of
Senior Helpers
key competitors in the
In-home care
sector.
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$112,000
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$100K - $200K
$199,000
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$204,000
41.1%
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n.a.
$86,000
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$50K - $100K
$110,000
n.a.
$1,059,000
50.6%
n.a.
25.1%
n.a.
$102,000
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$100K - $200K
$145,000
n.a.
$1,015,000
40.2%
n.a.
n.a.
n.a.
$40,000
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$25K - $50K
$290,000
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$0
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$95,000
-
$50K - $100K
$171,000
n.a.
$367,000
n.a.
n.a.
27.6%
n.a.
$102,000
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$100K - $200K
$145,000
n.a.
$100,000
n.a.
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Senior Helpers provides a comprehensive training program for its franchisees. This includes an initial training program conducted at their headquarters or a designated facility. The training covers essential aspects of franchise operations, including adherence to the Senior Helpers brand standards, client care standards, and operational guidelines.
Franchisees are required to complete this initial training satisfactorily, including Key Managers and other personnel.
Additionally, Senior Helpers may provide ongoing training sessions, which franchisees and designated staff must attend periodically. These sessions could include conventions, regional meetings, and specific training like the "Senior Gems" program for specialized care.
Franchisees are also responsible for ensuring that their employees complete all required state and local training, as well as maintaining necessary licenses and certifications.
Furthermore, within six months of opening, a Senior Helpers representative will visit the franchise location to assist with operations for two days. The franchise also provides ongoing guidance and access to resources such as an operations manual, marketing tools, and administrative support.
Senior Helpers provides franchisees with a defined territory, which is outlined in the Franchise Agreement before signing. The territory is typically determined using factors like zip codes or natural boundaries and considers demographic and geographic information, including the population aged 75 and older.
Within this territory, the franchisee is granted certain rights and protections, such as the exclusivity of offering services to clients within the designated area.
However, Senior Helpers does not offer complete territorial exclusivity. Franchisees may face competition from other franchisees, the franchisor, or affiliated businesses.
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