As part of the Focus Brands family, which includes well-known franchises such as Auntie Anne’s, Jamba, Moe’s Southwest Grill, Cinnabon, Carvel, and McAlister’s Deli, Schlotzsky’s Bakery Café is a significant player in the American fast-casual dining industry. Renowned for being the originator of the Original® oven-baked sandwich, Schlotzsky’s has built a strong reputation.

Schlotzsky’s Bakery Café was established in 1971 by Don and Dolores Dissman, opening its first location in the vibrant city of Austin, Texas.

The restaurant chain boasts an array of made-to-order menu items, including artisanal pizzas, expertly prepared sandwiches, refreshing salads, indulgent calzones, robust soups, and a variety of delightful food and drink options to suit a wide range of tastes.

Headquartered in Atlanta, Georgia, Schlotzsky’s Bakery Café started franchising in 1976 and has since grown to over 330 locations across the United States, continually expanding its reach and concept.

Training 

Before launching a Schlotzsky’s restaurant, franchisees participate in a comprehensive training program. This program encompasses all critical elements of restaurant management, including operational procedures, customer service excellence, and marketing tactics.

The training aims to equip franchisees with the necessary skills and knowledge to run their businesses successfully.

Beyond the initial training, Schlotzsky’s emphasizes the value of ongoing education. They offer continuous support and training sessions to keep franchisees current with the latest operational methods and brand standards, ensuring long-term success and consistency across the franchise network.

Territory Protection

Schlotzsky’s Bakery Café does not offer franchisees an exclusive territory. However, franchisees are granted a territory with specific protected rights, referred to as an "Area of Protection."

Franchisees are authorized to operate their restaurant solely at an approved location.

If the restaurant location is not approved when the Franchise Agreement is signed, the franchisee must choose a site that meets Schlotzsky’s site selection criteria within a designated site selection area. This area is determined individually for each franchisee. It is important to note that franchisees do not have exclusive or protected rights within this site selection area.