As part of the Focus Brands family, which includes well-known franchises such as Auntie Anne’s, Jamba, Moe’s Southwest Grill, Cinnabon, Carvel, and McAlister’s Deli, Schlotzsky’s Bakery Café is a significant player in the American fast-casual dining industry. Renowned for being the originator of the Original® oven-baked sandwich, Schlotzsky’s has built a strong reputation.
Schlotzsky’s Bakery Café was established in 1971 by Don and Dolores Dissman, opening its first location in the vibrant city of Austin, Texas.
The restaurant chain boasts an array of made-to-order menu items, including artisanal pizzas, expertly prepared sandwiches, refreshing salads, indulgent calzones, robust soups, and a variety of delightful food and drink options to suit a wide range of tastes.
Headquartered in Atlanta, Georgia, Schlotzsky’s Bakery Café started franchising in 1976 and has since grown to over 330 locations across the United States, continually expanding its reach and concept.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Schlotzsky’s offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Schlotzsky’s franchised Freestanding Restaurant. For more information on costs required to start a Schlotzsky’s franchise, refer to the Franchise Disclosure Document (Item 7).
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Schlotzsky’s Bakery Café
key competitors in the
Baked Goods
sector.
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A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.
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Before launching a Schlotzsky’s restaurant, franchisees participate in a comprehensive training program. This program encompasses all critical elements of restaurant management, including operational procedures, customer service excellence, and marketing tactics.
The training aims to equip franchisees with the necessary skills and knowledge to run their businesses successfully.
Beyond the initial training, Schlotzsky’s emphasizes the value of ongoing education. They offer continuous support and training sessions to keep franchisees current with the latest operational methods and brand standards, ensuring long-term success and consistency across the franchise network.
Schlotzsky’s Bakery Café does not offer franchisees an exclusive territory. However, franchisees are granted a territory with specific protected rights, referred to as an "Area of Protection."
Franchisees are authorized to operate their restaurant solely at an approved location.
If the restaurant location is not approved when the Franchise Agreement is signed, the franchisee must choose a site that meets Schlotzsky’s site selection criteria within a designated site selection area. This area is determined individually for each franchisee. It is important to note that franchisees do not have exclusive or protected rights within this site selection area.
Aunt Millies Bakeries produces a variety of fresh bread and bakery products, offering high-quality and delicious baked goods for customers to enjoy.
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The Pretzel Twister serves freshly baked pretzels with a variety of flavors and dips, offering a delicious and satisfying snack option.
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Philly Pretzel Factory specializes in freshly baked, hand-twisted pretzels and a variety of dips, delivering authentic Philly flavors in a fast-casual setting.
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Bang Cookies offers gourmet, organic cookies baked fresh, with a variety of decadent flavors and ingredients, available for delivery and catering.
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H&H Bagels provides authentic New York-style bagels, offering a variety of flavors and spreads, with a focus on traditional methods and fresh ingredients.
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Corner Bakery Cafe offers fast-casual dining with a menu featuring sandwiches, salads, soups, and baked goods, all made with fresh, high-quality ingredients.
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